Search Engine Optimization
How to Show up in Google’s Map Pack [Checklist]
If you’re a local business, here’s how to make sure your Google My Business profile shows in Google’s Map Pack in search results.
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SEO Content 101: Your Guide to SEO-Friendly Content
Learn how to write content that is SEO-friendly, drives more traffic, and ranks your website higher in organic search.
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How to Perform an SEO Audit
Performing an SEO Audit on your site can help improve its visibility in search. Learn how to do one using our free SEO Audit Checklist!
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Here’s How to Beat Your Competition’s Content
Here is a quick and easy way to outrank your competition for important keywords by creating better, SEO-friendly content.
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Here’s Why SEO is About So Much More Than Organic Search
Here’s exactly why it’s so crucial to have a multi-channel approach to your marketing strategy.
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SEO Process for a New Website
If you’re going to build a new website, it’s crucial to consider SEO. In fact, at Avalanche Creative, we believe that SEO should be the driver of what you build in a new website. Find out why in this article.
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Using Keywords for SEO: A Complete Guide
Learn how to use keywords for SEO. A complete guide on how to identify searcher intent, organize keywords and create content that ranks.
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Building a Framework for Your Local Business’s Website
Learn how to organize content and pages on your website to bring in more valuable local traffic and personalize content to your searchers’ needs.
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The Best SEO/PPC Analogy + An SEO Quick Start Guide
SEO is like a garden. It can replace having to go to the grocery store when you’re hungry, but it takes time to get there. Plant your garden now to set yourself up for the future.
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Why You NEED to Create a Comprehensive Keyword List
A comprehensive keyword list does more than just give you ideas of what content your audience will engage with, it can help you understand your (and your competitors’) current market position and search engine visibility.
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Finding Your Topic “Sweet Spot”
Every organization has a topic sweet spot in which their dominance of that topic(s) in the search engines would benefit the goals of the organization.
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SEO for Medical Spas: A Complete Guide
This guide contains everything we know and we’re constantly adding to it. It’s a wealth of knowledge for helping local medical spas dominate SEO through evidence-based strategies. Contact us for help with your med spa SEO.
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Content Gaps: What They Are and How to Find Them
Sometimes, a high-performing website will rank for keywords that aren’t included on the page. This is a content gap, and it’s a great opportunity for you to rank higher in search.
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An Awesome, New Google Search Feature
In its new mobile search feature, Google is putting augmented reality (AR) in the hands of its users. This is not only great for educational purposes but the same ideas could be leveraged for your business.
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Google Personalizes Search [PROOF & EXAMPLES INSIDE]
Google personalizes search and if they want to get better at offering searchers better results, they’ll continue to personalize. Find out what that should mean to you with examples and proof inside this article.
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Why Low-Volume Keywords are Crucial to Your SEO Strategy
SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.
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How to Create an Amazing Resource Page
Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.
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May The Force Be With Your SEO
On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)
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The Anatomy of Page that Ranks
What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)
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A Simple 3-Step Guide to SEO-Friendly Content
Learn a quick, three-step process for writing SEO-friendly content. Hint: it’s about the human. (This article comes from the Avalanche weekly email.)
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Landscaping Keywords: A Complete List
We’ve compiled and organized a complete list of landscaper keywords for local SEO. This list is perfect for architects, designers, and installers.
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Update Your Old Website Content for More Traffic
Learn a quick, three-step process for getting more traffic to your website by auditing and updating your current website content. (This article comes from the Avalanche weekly email.)
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Does Social Media Help SEO? We’ve Got Answers [INFOGRAPHIC]
Does social media help SEO? Use our actionable insights on how you can improve your organic search rankings with social media profiles.
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How to Set Up Google Analytics in Tag Manager
While you can set up the Google Analytics code snippet outside of Google Tag Manager, ideally, these two tools work together. Learn how to set them up here.
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Creating the Perfect SEO Content Template in Google Docs
Learn how to create an SEO Content Templates in Google Docs to help drive new traffic to your website from the search engines. SEO Content Templates provide specific recommendations and directives for creating new content on your website with the purpose of improving your SEO.
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How To Set Up Google My Business Tracking
This guide will show you exactly how to track referral traffic from your Google My Business (now called a Google Business Profile) to listing in Google Analytics. Screenshots and all steps are included.
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You Need to Let Your Customer Change Your Mind
Your business should revolve around your customer and what they want – not what you want to provide them. Let your customers change your marketing strategy. (This article comes from the Avalanche weekly email.)
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How to Set Up & Install Google Tag Manager
While this post isn’t an exhaustive Tag Manager course, if you’re looking for some quick help to install Google Tag Manager easily, we’ve got you covered.
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Pretending You Are Google: An Exercise
This is an exercise that will help you understand how Google’s search engine algorithm works to make recommendations when they don’t understand your intentions. (This article comes from the Avalanche weekly email.)
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Why You Need to Regularly Analyze Your Reverse Goal Path
Learn what the Google Analytics Reverse Goal Path is and why it’s so important for tracking success and making important marketing strategy adjustments. (This article comes from the Avalanche weekly email.)
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How Creating an Awesome Team Page Can Increase Conversions
For a boost in desired website actions for service-based businesses; invest in a great team page. Learn why that’s important and how to track success. (This article comes from the Avalanche weekly email.)
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Cover Your Topic to Attract More Traffic
In order to rank higher for keywords with big topics, you’ve got to make sure your website covers your topic well. Learn why in this article. (This article comes from the Avalanche weekly email.)
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Publish Content & Get Leads (Without Those Leads Seeing Content)
Learn how publishing content on your website increases your visibility in local search on Google’s local map pack and can get you more leads. (This article comes from the Avalanche weekly email.)
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A 3-Step Process to Identify Valuable Competitor Traffic
This three-step process will help you determine how your competition gets valuable organic traffic from search engines and what you can do about it. (This article comes from the Avalanche weekly email.)
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5 Reasons It’s Important Your Marketing Team Understands SEO Principles [INFOGRAPHIC]
In this day and age, a marketing team shouldn’t be developed without SEO in mind. Whether it’s adding an SEO specialist into the team or training your marketers in basic principles, it should be considered to improve the visibility and efficiency of your business.
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WEBINAR: Building Demand Based Websites
This is a previous webinar we held and an educational slideshow we put together. It’s a case for letting data and human empathy drive what and how you build your website.
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SEO for Hair Salons: A Complete Guide
In this complete SEO and content marketing guide for salons, we go over exactly what you need to do (with examples) to increase website traffic and conversions for your local salon. Learn about how Google works, how to identify content marketing ideas, and how to get more salon leads.
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SEO for Therapists: A Complete Guide
In this complete SEO and content marketing guide for therapists and mental health professionals, you’ll learn about how to identify keywords, content marketing ideas, and how to get more qualified leads while building your brand as an authority.
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Digital Marketing: Is SEO Still Worth Your Attention? [Infographic]
Is SEO worth it? Take a look at these 7 trends in digital marketing, backed by data, to find out.
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What Is User Intent, and Why Is It Important?
Learn what user intent is and why it’s important. By publishing user-focused content on your website you’ll be able to rank higher and convert more leads.
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How Optimizing Your Meta Title Can Increase Clicks & Conversions
You see them every time you use a search engine. It’s the first thing you read. Yet, meta titles are completely overlooked and under-utilized for increasing clicks through to your website and increasing your organic keyword rank. Here’s how to use your meta title strategically.
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The True Cost of Hiring an SEO Employee [INFOGRAPHIC]
Is it worth it to hire an in-house SEO specialist? It depends on where you’re at as a business, and the true cost might surprise you.
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How One Blog Post Can Produce Tons of Leads
We’ll start with a disclaimer. It’s rare that one blog post can build enough authority quickly that it increases your rank for the right keywords and produces leads. However, if you work the right SEO strategy it’s possible to uncover missed opportunities where one, strategic blog post can increase your traffic and conversions.
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How SEO is Like a Credit Score
SEO and credit scores are not all that different. They’re both pretty mysterious, and they both have many factors that contribute to them. One of the most important factors for both is length of history.
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Our Step-by-Step SEO Process
What are the most important SEO steps? Learn about keyword research for SEO, sitemaps, content writing, and more important parts of the SEO process.
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How to Get More Google Reviews
A step by step guide on how to get more Google reviews from current customers and make sure you only generate good reviews ethically.
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How To Do A Competitive Analysis For SEO
This is how to do a competitive analysis for SEO. It is a step by step keyword research method that will show you your competition’s rank and how to outrank them.
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Local SEO Checklist [INFOGRAPHIC]
There are hundreds, if not thousands, of little things you can do to improve your local SEO. It can be daunting. We’ve put together a more simple list that should not be viewed as a complete list, but, does contain some of the biggest, most important local SEO items to address for your business.
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Local SEO Content You Need to Have on Your Website
Here is a quick win for a little boost in search engine optimization for local service-based business.
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How Strategic Blogging Creates Opportunity
So you are thinking about starting a blog? Maybe you are wondering why you aren’t getting any traffic or engagement from your blog. Perhaps you just have no idea where to start and can’t come up with great content to write. Great. Read on because we’re going to talk about how strategic blogging creates an…
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