Search Engine Optimization
How SEO Content Ties into Your Digital Marketing Funnel
Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.
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What to ACTUALLY Do With Keywords (Our Process)
If you’re ever overwhelmed by looking at a list of keywords, take a breath and read this post. We go over our process step-by-step.
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Moscow mURL (Moscow Mule)
What are URLs, and why do they matter in SEO? Crack open a ginger beer and vodka, and let’s talk URLs.
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Show Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
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What the heck is search “empathy”?
In this video, you’ll learn how to use a comprehensive keyword list to fully understand the searcher and what they’re looking for.
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Is SEO Right for My Business?
SEO can turn your website into your top salesperson. If you want to generate leads from your website, SEO is the right investment.
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UTM Codes 101: Tracking Digital Campaign Success
Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!
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AirBnB SEO – A HUGE Lesson in Compound Marketing
Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.
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Keywords for Counselors & Therapists: A Complete List [Download Available]
Download 1,000 keywords for therapists, counselors, psychologists, and psychiatrists. Organized and actionable for local SEO.
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Footer Links for the Win!
Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.
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How to Combine Local SEO and Content Marketing for Small Business
In this complete guide, we break down all the components of local SEO for small businesses. This is a beast of a guide, but it’s broken up for you to find exactly what you need, fast. If you’re looking for local SEO services – contact us. We’ll show you how to get results.
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How to Use Infographics to Improve Your SEO Strategy
Are infographics still relevant today? The answer is “yes”, and you can use them to up your SEO game too! Learn more in this post.
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Let Google Reveal Your “Quick Wins”
Here is a quick hack to find out how your recently published content is performing—and how to further optimize it for more traffic!
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Nerd Alert: Super Bowl SEO
If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!
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Writing Style Guide 101: How to Create a Content Style Guide
Learn what a writing style guide is, why it is important, and how to create your own for your company’s content.
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Do your pages pass the “good experience” test?
When building your webpages, are you thinking about WHY people are visiting the page? Learn more about Page Experience Thinking in this post.
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The Ultimate Guide to Setting Up and Using Free Google Tools for SEO
Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.
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Relevancy, Trust, & Wasps
How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.
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Here’s How to Use Google to Make Sure Your Site is Actually Helpful
Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!
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Level Up Your 2021 Marketing
Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.
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What are you getting Grandma for Christmas?
What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.
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An Awesome Example of Stealing Traffic from Your Competitors
Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!
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How to Create Tailored Offers that Convert Visitors to Sales
In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.
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What does a search for “best laptop” tell us about Google?
What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!
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Check Out These Thanksgiving Search Trends
Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.
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Check Out This BIG Google Update
Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.
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Do you put tomatoes on your fruit salad?
While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?
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Do You Have Trust Issues?
If you don’t have an updated Privacy Policy, Terms of Service, and Cookies disclaimer, your website has trust issues in the eyes of Google. Make sure to have these items added to your site to maximize rankings!
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How the Right Content Template Can Make Anyone an SEO Writer
Believe it or not, anyone can write an SEO-friendly content piece. It just requires the right SEO content template. Learn more about our approach here.
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A $7.5 Billion Joke: Bing
Nobody says to “Just Bing it.” Although Bing only makes up 2.8% of search engine market share, it’s worth more than Twitter and Snapchat combined!
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A 4-Minute Video to Help Drive New Sales
Learn how to use your existing content to find new ways of getting traffic, while also organizing your content into “topic clusters” in this video.
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How to Choose an SEO Consultant
Choosing an SEO consultant is not easy. Here we walk you through how to vet out the right SEO consultant for your business & industry.
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865 Dentist Keywords: Download for Free
We organized 865 of the best keywords for dentists. Use these keywords for SEO. Download for free and learn how to use them here.
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SEO for Insurance Agencies: A Complete Guide
If you’re an insurance agency looking to generate quality traffic that leads to more sign-ups – look no further. This guide will help you understand how to approach your SEO and content marketing to get real results. For your convenience, we’ve broken it up into a table of contents.
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New Google Search Feature Alert!
Learn about a brand new feature in Google search that can help you gain more insights on related keywords, without any added software!
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Planning New Site Structure, Design & Content Around SEO
Top-performing websites are built around SEO and a basic website structure that both search engines & users understand. Learn about SEO-friendly sites.
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Fishing for Business [VIDEO]
In this post’s video, we’ll teach you how to use Google’s search results pages to attract and hook some really big fish for your website!
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Local SEO for Dentists: A Guide for Improving Rankings
This guide contains everything we know and we’re constantly adding to it. It’s a wealth of knowledge for helping local dentists dominate their SEO and through evidence-based strategies. For your convenience, we’ve broken it up into a table of contents.
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Search Engine Results Page Breakdown of Fish [VIDEO]
This video is a quick SERP (search engine results page) breakdown of the keyword “fish.” This video comes from the Avalanche weekly email.
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The Best Free SEO Tools for Keyword Research
Our list of the best SEO tools for keyword research will show you the top tools you can use for FREE to conduct organic keyword research.
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How to Show up in Google’s Map Pack [Checklist]
If you’re a local business, here’s how to make sure your Google My Business profile shows in Google’s Map Pack in search results.
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SEO Content 101: Your Guide to SEO-Friendly Content
Learn how to write content that is SEO-friendly, drives more traffic, and ranks your website higher in organic search.
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How to Perform an SEO Audit
Performing an SEO Audit on your site can help improve its visibility in search. Learn how to do one using our free SEO Audit Checklist!
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Here’s How to Beat Your Competition’s Content
Here is a quick and easy way to outrank your competition for important keywords by creating better, SEO-friendly content.
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Here’s Why SEO is About So Much More Than Organic Search
Here’s exactly why it’s so crucial to have a multi-channel approach to your marketing strategy.
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SEO Process for a New Website
If you’re going to build a new website, it’s crucial to consider SEO. In fact, at Avalanche Creative, we believe that SEO should be the driver of what you build in a new website. Find out why in this article.
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Using Keywords for SEO: A Complete Guide
Learn how to use keywords for SEO. A complete guide on how to identify searcher intent, organize keywords and create content that ranks.
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Building a Framework for Your Local Business’s Website
Learn how to organize content and pages on your website to bring in more valuable local traffic and personalize content to your searchers’ needs.
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The Best SEO/PPC Analogy + An SEO Quick Start Guide
SEO is like a garden. It can replace having to go to the grocery store when you’re hungry, but it takes time to get there. Plant your garden now to set yourself up for the future.
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Why You NEED to Create a Comprehensive Keyword List
A comprehensive keyword list does more than just give you ideas of what content your audience will engage with, it can help you understand your (and your competitors’) current market position and search engine visibility.
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