keyword research

Why You NEED to Create a Comprehensive Keyword List

By Lance Beaudry

A comprehensive keyword list does more than just give you ideas of what content your audience will engage with, it can help you understand your (and your competitors’) current market position and search engine visibility.

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Finding Your Topic “Sweet Spot”

By Lance Beaudry

Every organization has a topic sweet spot in which their dominance of that topic(s) in the search engines would benefit the goals of the organization.

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SEO for Medical Spas: A Complete Guide

By Lance Beaudry
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This guide contains everything we know and we’re constantly adding to it. It’s a wealth of knowledge for helping local medical spas dominate SEO through evidence-based strategies. Contact us for help with your med spa SEO.

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Content Gaps: What They Are and How to Find Them

By Lance Beaudry

Sometimes, a high-performing website will rank for keywords that aren’t included on the page. This is a content gap, and it’s a great opportunity for you to rank higher in search.

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An Awesome, New Google Search Feature

By Lance Beaudry

In its new mobile search feature, Google is putting augmented reality (AR) in the hands of its users. This is not only great for educational purposes but the same ideas could be leveraged for your business.

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predictive search example

Google Personalizes Search [PROOF & EXAMPLES INSIDE]

By Lance Beaudry

Google personalizes search and if they want to get better at offering searchers better results, they’ll continue to personalize. Find out what that should mean to you with examples and proof inside this article.

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Why Low-Volume Keywords are Crucial to Your SEO Strategy

By Lance Beaudry

SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.

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How to Create an Amazing Resource Page

By Lance Beaudry

Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.

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stormtroopers

May The Force Be With Your SEO

By Lance Beaudry

On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)

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mindfulness

The Anatomy of Page that Ranks

By Lance Beaudry

What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)

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seo letters

A Simple 3-Step Guide to SEO-Friendly Content

By Lance Beaudry

Learn a quick, three-step process for writing SEO-friendly content. Hint: it’s about the human. (This article comes from the Avalanche weekly email.)

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landscaper keywords list screenshot

Landscaping Keywords: A Complete List

By Lance Beaudry

We’ve compiled and organized a complete list of local landscaper keywords for local SEO. This list is perfect for architects, designers, and installers.

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update old content

Update Your Old Website Content for More Traffic

By Lance Beaudry

Learn a quick, three-step process for getting more traffic to your website by auditing and updating your current website content. (This article comes from the Avalanche weekly email.)

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does social media help seo blog

Does Social Media Help SEO? We’ve Got Answers [INFOGRAPHIC]

By Brady Madden

Does social media help SEO? Use our actionable insights on how you can improve your organic search rankings with social media profiles.

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How to Set Up Google Analytics in Google Tag Manager

How to Set Up Google Analytics in Tag Manager

By Lance Beaudry

While you can set up the Google Analytics code snippet outside of Google Tag Manager, ideally, these two tools work together. Learn how to set them up here.

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seo content template

Creating the Perfect SEO Content Template in Google Docs

By Lance Beaudry

Learn how to create an SEO Content Templates in Google Docs to help drive new traffic to your website from the search engines. SEO Content Templates provide specific recommendations and directives for creating new content on your website with the purpose of improving your SEO.

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how to set up google my business tracking

How To Set Up Google My Business Tracking

By Lance Beaudry

This guide will show you exactly how to track referral traffic from your Google My Business (now called a Google Business Profile) to listing in Google Analytics. Screenshots and all steps are included.

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marketing customer centricity

You Need to Let Your Customer Change Your Mind

By Rayanne Beaudry

Your business should revolve around your customer and what they want – not what you want to provide them. Let your customers change your marketing strategy. (This article comes from the Avalanche weekly email.)

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How To Setup and Install Google Tag Manager

How to Set Up & Install Google Tag Manager

By Lance Beaudry

While this post isn’t an exhaustive Tag Manager course, if you’re looking for some quick help to install Google Tag Manager easily, we’ve got you covered.

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google

Pretending You Are Google: An Exercise

By Lance Beaudry

This is an exercise that will help you understand how Google’s search engine algorithm works to make recommendations when they don’t understand your intentions. (This article comes from the Avalanche weekly email.)

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Why You Need to Regularly Analyze Your Reverse Goal Path

By Lance Beaudry

Learn what the Google Analytics Reverse Goal Path is and why it’s so important for tracking success and making important marketing strategy adjustments. (This article comes from the Avalanche weekly email.)

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avalanche creative team

How Creating an Awesome Team Page Can Increase Conversions

By Lance Beaudry

For a boost in desired website actions for service-based businesses; invest in a great team page. Learn why that’s important and how to track success. (This article comes from the Avalanche weekly email.)

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fish

Cover Your Topic to Attract More Traffic

By Lance Beaudry

In order to rank higher for keywords with big topics, you’ve got to make sure your website covers your topic well. Learn why in this article. (This article comes from the Avalanche weekly email.)

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Publish Content & Get Leads (Without Those Leads Seeing Content)

By Lance Beaudry

Learn how publishing content on your website increases your visibility in local search on Google’s local map pack and can get you more leads. (This article comes from the Avalanche weekly email.)

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google search console screenshot

A 3-Step Process to Identify Valuable Competitor Traffic

By Lance Beaudry

This three-step process will help you determine how your competition gets valuable organic traffic from search engines and what you can do about it. (This article comes from the Avalanche weekly email.)

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marketing team

5 Reasons It’s Important Your Marketing Team Understands SEO Principles [INFOGRAPHIC]

By Lance Beaudry

In this day and age, a marketing team shouldn’t be developed without SEO in mind. Whether it’s adding an SEO specialist into the team or training your marketers in basic principles, it should be considered to improve the visibility and efficiency of your business.

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demand based websites

WEBINAR: Building Demand Based Websites

By Lance Beaudry

This is a previous webinar we held and an educational slideshow we put together. It’s a case for letting data and human empathy drive what and how you build your website.

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SEO for Hair Salons: A Complete Guide

By Lance Beaudry
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In this complete SEO and content marketing guide for salons, we go over exactly what you need to do (with examples) to increase website traffic and conversions for your local salon. Learn about how Google works, how to identify content marketing ideas, and how to get more salon leads.

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SEO for Therapists

SEO for Therapists: A Complete Guide

By Lance Beaudry
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In this complete SEO and content marketing guide for therapists and mental health professionals, you’ll learn about how to identify keywords, content marketing ideas, and how to get more qualified leads while building your brand as an authority.

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SEO for Landscapers: A Complete Guide

By Lance Beaudry
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Do you offer landscaping, hardscaping, or any other lawn care service? Do you want to get more, well-qualified leads coming to your website? This is the guide for you. Contact us if you want a free demo of how we generate local landscaping leads.

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7 trends image

Digital Marketing: Is SEO Still Worth Your Attention? [Infographic]

By Lance Beaudry

Is SEO worth it? Take a look at these 7 trends in digital marketing, backed by data, to find out.

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Blog header that says: what is user intent?

What Is User Intent, and Why Is It Important?

By Lance Beaudry

Learn what user intent is and why it’s important. By publishing user-focused content on your website you’ll be able to rank higher and convert more leads.

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SEO for Manufacturers: A Complete Guide

By Lance Beaudry
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In this complete SEO and content marketing guide for manufacturers, we’ll cover an overview of how to market a manufacturing company. You’ll learn about SEO strategies for manufacturers, how to identify investable content marketing ideas, and how you can get more qualified leads while building your brand as an authority.

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hiring

The True Cost of Hiring an SEO Employee [INFOGRAPHIC]

By Rayanne Beaudry

Is it worth it to hire an in-house SEO specialist? It depends on where you’re at as a business, and the true cost might surprise you.

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laptop blog

How One Blog Post Can Produce Tons of Leads

By Lance Beaudry

We’ll start with a disclaimer. It’s rare that one blog post can build enough authority quickly that it increases your rank for the right keywords and produces leads. However, if you work the right SEO strategy it’s possible to uncover missed opportunities where one, strategic blog post can increase your traffic and conversions.

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financial report

How SEO is Like a Credit Score

By Rayanne Beaudry

SEO and credit scores are not all that different. They’re both pretty mysterious, and they both have many factors that contribute to them. One of the most important factors for both is length of history.

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seo process

Our Step-by-Step SEO Process

By Lance Beaudry

What are the most important SEO steps? Learn about keyword research for SEO, sitemaps, content writing, and more important parts of the SEO process.

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how to get more google reviews

How to Get More Google Reviews

By Lance Beaudry

A step by step guide on how to get more Google reviews from current customers and make sure you only generate good reviews ethically.

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How To Do A Competitive Analysis For SEO

By Lance Beaudry

This is how to do a competitive analysis for SEO. It is a step by step keyword research method that will show you your competition’s rank and how to outrank them.

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google

Local SEO Checklist [INFOGRAPHIC]

By Lance Beaudry

There are hundreds, if not thousands, of little things you can do to improve your local SEO. It can be daunting. We’ve put together a more simple list that should not be viewed as a complete list, but, does contain some of the biggest, most important local SEO items to address for your business.

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local seo

Local SEO Content You Need to Have on Your Website

By Lance Beaudry

Here is a quick win for a little boost in search engine optimization for local service-based business.

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blog

How Strategic Blogging Creates Opportunity

By Lance Beaudry

So you are thinking about starting a blog? Maybe you are wondering why you aren’t getting any traffic or engagement from your blog. Perhaps you just have no idea where to start and can’t come up with great content to write. Great. Read on because we’re going to talk about how strategic blogging creates an…

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website-browsing

How to Get Leads from Your Website

By Lance Beaudry

In this article we’ll show you how to get leads from your website by offering a ton of value to your website visitors.

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