Put a small group of topically related keywords into your content template under “Keywords” (no more than 10-15 in most cases).
Search each of these terms in Google and start to benchmark the type of content you’ll need in “Page Content.” Consider the intention of the searcher and prepare to offer them more helpful information than what’s currently available in search engines for that keyword.
Send it off to a writer or write it yourself.
Okay, I just made it sound easy… there’s a lot more to it than that. Here’s what to consider both before and after:
BEFORE you prepare content templates, you’ll want to know what content to prioritize first. That’s determined by a mix of what you want and what the search engine competitive analysis tells you is the “low hanging fruit.”
AFTER you write the content, you’ll need to publish it on your website and do a whole bunch of work to your site and that page to make sure it is optimized for maximum search engine visibility.
Have any questions about keywords and content? Leave a comment. I’ll answer them.