Today I’m going to show you what to do with keywords you want to rank for.
I used to be so frustrated by keyword lists that other people or agencies showed me.
I would think, “yeah, these are keywords I want to show up in Google for… so how are we going to do it?”
ANSWER: At some point, you’ll need a page on your website optimized for the keywords you’re targeting.
Here is our process for taking a list of keywords and turning them into a page on Google that ranks:
What you’ll need:
- A Google Doc.
- An SEMRush account to create a keyword list.
- A search engine like Google.
- A little bit of curiosity and perseverance.
- Create a Content Template (here’s an example of one of ours that you can download).
- Put a small group of topically related keywords into your content template under “Keywords” (no more than 10-15 in most cases).
- Search each of these terms in Google and start to benchmark the type of content you’ll need in “Page Content.” Consider the intention of the searcher and prepare to offer them more helpful information than what’s currently available in search engines for that keyword.
- Send it off to a writer or write it yourself.
Okay, I just made it sound easy… there’s a lot more to it than that. Here’s what to consider both before and after:
- BEFORE you prepare content templates, you’ll want to know what content to prioritize first. That’s determined by a mix of what you want and what the search engine competitive analysis tells you is the “low hanging fruit.”
- AFTER you write the content, you’ll need to publish it on your website and do a whole bunch of work to your site and that page to make sure it is optimized for maximum search engine visibility.
Have any questions about keywords and content? Leave a comment. I’ll answer them.