Get Quality Content Writing for Your Website
Take your website to the next level with content writing designed to generate leads and help your company stand out from the competition.
A Few Clients That Trust Avalanche
Fleis & Vandenbrink
Get Better Leads with SEO Content Writing
Strong SEO content helps your business tap new markets, build consumer trust, and generate brand awareness. From blog posts to web pages, your website can be your best salesperson if it’s chock-full of engaging information.
The best SEO content meets searchers where they’re at and provides your business’s products or services as the ideal solution. In the age of content oversaturation, SEO writing must be driven by both research and empathy to generate results.
As we like to say at Avalanche, “Write for the searcher, not the search engine.”
SEO Content Strategy
Don’t waste your time with articles churned out by yet another marketing agency’s well-oiled “content machine.” Content needs to be timely, unique, targeted, and engaging to perform well.
Avalanche Creative provides each of our clients with newly researched topic ideas every 90 days. Our SEO specialists research keywords, analyze competitors, and look for low-hanging fruit on your own website that can catapult you to the top of the rankings. During our analysis, we consider your company’s goals, user intent, and ever-changing SEO best practices to make sure the topics we propose are targeted to bring in results.
Have an in-house content team but need direction on the best strategy? Need a fresh perspective on what to do with the thousands of pages of content that already exist on your website? Avalanche Creative provides content consulting for enterprise companies interested in folding SEO content into their existing marketing strategy.
The SEO Content Writing Process
Conduct Keyword Research
Keywords are the words or phrases your ideal customers are searching. Our keyword research process involves identifying these terms and determining which keywords to target based on:
- Volume: When it comes to prioritizing keywords by volume, the key is balance. Successfully ranking for high-volume keywords can be a huge boon for business, but competition is often fierce. Low-volume keywords may not be searched as often but may be easier to dominate, bringing in results more quickly.
- Relevance: There’s no point in ranking highly for keywords that aren’t relevant to your business. We have our clients prioritize keyword groupings to ensure we create content that targets your ideal customers.
- User intent: Ranking first for a search your website doesn’t satisfy can actually harm your overall SEO strategy. We make sure to determine the intent behind keywords so we know your business actually solves the searcher’s problem.
- Competition: Who is currently ranking for the keywords you want to target? What are they doing well? How can your business do it better?
Complete Competitor Analysis
Do you know who your competition really is? Maybe you have a few names in mind, but when you search for services relevant to your business, who shows up? Conducting a competitor analysis provides insight into who your competition is for organic search engine real estate.
Create a 90-Day Strategy
Every 90 days, our team researches and plans content designed to help your website generate more leads. You’ll be given topics to approve well in advance and will be able to view notes explaining our intentions behind each topic.
Run SERP Audits
Google includes more than just links on its search engine results pages (SERPs). These days, you’ll often find a variety of helpful modules, such as featured snippets, FAQs, definitions, image carousels, and more.
How can you get your content to show up in these user-friendly features? Our team checks SERPs for the keywords we’re targeting with each content piece. From photos to bulleted lists to question-and-answer sections, there are a variety of formats that Google loves to highlight on its SERPs. We’ll see the type of features Google is using and can format your content to target that real estate.
Prioritize Search Empathy
Google’s algorithm is constantly changing. Many SEO agencies dedicate the majority of their time stressing over minute changes and trying to find the trick to get their clients back to the top of SERPs. However, we have found that the best way to get results for our clients is to simply focus on what Google cares about the most: The searcher.
Search empathy involves using our expertise, resources, and creativity to get into the mindset of the searcher—not the search engine. We believe that if we help our clients align themselves with what their ideal searcher wants, they’ll ultimately see better results than if they were obsessing over Google’s latest algorithm update.
Incorporate Client Expertise
Collaboration is one of our core values at Avalanche, and we bring it into every realm of our business, including content writing. We’re SEO experts, but our clients are experts in their respective industries. We value the input of our clients, often setting up interviews to incorporate their expertise into our writing.
Create an SEO Content Template
Before writing a piece of content, it’s important to start with research. At Avalanche, that takes the form of an SEO content template. SEO content templates include target audience identification, competitor analysis, keyword research, and an SEO-driven outline for the final content piece. We’re proud to create an SEO content template for every piece of content we write.
Write SEO Content
After creating an SEO content template, one of our content specialists will write the piece. SEO best practices determine the length, structure, and format of the piece. The goal is to produce a piece of content that engages the searcher and directs them toward a specific action, such as filling out a form or purchasing a product.
Receive Feedback & Make Edits
After our internal editing process is complete, we send content to our clients to review, make suggestions, and ultimately give their seal of approval for publishing.
Publish the Content
There’s a bit more SEO work to do yet during the publishing phase. Metadata, alt text, categories, and tags can improve how your page performs in search engine results. We optimize these fields when publishing your content.
Some marketing agencies consider content publication the last step of their process, but not Avalanche. The best SEO agencies track the performance of their pieces to ensure they are performing as intended. We won’t be satisfied until you see results.
Add Notes to Writing Style Guide
As we learn more about our clients, we add information about their grammatical preferences as well as the nuances of their industry to a unique writing style guide. This way, the lessons we learn from writing one piece of content are preserved for the next.
SEO Content Writing Packages
Our standard package involves both SEO and content services. You’ll receive a content strategy every 90 days with topics corresponding with a certain number of content pieces each month (or content templates if you prefer to do your own writing). You’ll also receive various SEO deliverables, such as backlink campaigns, CRO campaigns, or technical SEO fixes, depending on what would most benefit your website. Every month, you’ll receive a report outlining your website’s progress.
- Researched content strategies to guide your website
- New, targeted content each month
- Monthly performance tracking
- SEO deliverables targeted to your unique needs
Our minimum engagement is $2,500 per month, but every plan is customized to fit each client’s unique needs. Clients who want to see results more quickly can increase their contracts to correspond with a greater number of monthly content pieces.
Ready for a new website? Design your website with SEO in mind from the beginning with Avalanche. Our WordPress website projects create the ultimate content management system (CMS), pairing SEO content with beautiful, user-friendly designs. From sitemap planning to custom post types to content migration, our team takes care of it all.
- A gorgeous website built with SEO in mind
- An SEO-driven sitemap that will allow your website to scale with your business
- Custom content post types to combine beautiful designs with an easy-to-use CMS
- SEO content writing on your website from the moment of launch
Website projects vary in cost depending on their size and scope. We’re happy to give you a free estimate.
Need guidance on incorporating SEO into your existing content strategy? Want to train your all-purpose, in-house marketing team on SEO best practices? Avalanche Creative can step in as your SEO content consultant.
- Gain insight into the value of SEO content writing
- Use and train your own team to create your content deliverables
- Build a relationship with an SEO agency you can trust
Content consulting prices vary depending on requested deliverables. Speak with us today for a free estimate.
We’re happy to customize our contracts to best meet the needs of our clients. Explore our additional SEO services, such as:
- CRO campaigns
- Google My Business management
- HubSpot consulting
- Web hosting
Our custom SEO packages allow customers to close the gap between lead generation and client engagement. Start new campaigns that give you better insights into how customers find your website and engage with your services or products. Add on additional services that incorporate SEO at every level of your website.
Custom packages come with custom prices. Reach out today to see how we can build the perfect custom SEO strategy for your business.
Start Getting Better Leads for Your Business
Make your website your best salesperson who never sleeps with empathy-driven SEO content writing from Avalanche Creative. Our unique approach is tailored to each unique client to help them achieve their particular goals. Contact us today for a free audit to see if SEO content writing can help take your business to the next level.
“Lance gets it. A strategic marketer who makes it happen. That’s a rare combination in digital marketing today.”
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.
TrapBag® is a low cost, rapid deploy, engineered flood and erosion control barrier bag system designed to protect life and property from natural disasters. We provide SEO, Content, Web, and HubSpot services to them.
VESTA Modular is a national modular buildings company that we have worked with for nearly 2 years. In that time we have helped contribute to over $10 million in company revenue.
Preferred Homes provides modular and manufactured homes to the West Michigan area. We have been working with preferred homes for over 3 years, helping them reach new customers from SEO, content, and web development.
Frequently Asked Questions (FAQs)
Yes, poor content can negatively affect your SEO rankings in several ways. For example, content that is irrelevant, poorly written, or poorly researched will reduce your domain authority over time, causing your rankings to slide.
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