A Few Companies That Trust Our Team and Process
Our Content Writing Services for SEO
SEO-Driven Content Strategy
Our SEO and content development teams will develop a content strategy that suits the products or services you offer. Taking an evidence-based, empathy-built approach allows us to understand how your website visitors think and how we can help them turn into leads and customers for your business.
Blog and Webpage Content Creation
Strong SEO content helps your business tap into new markets, build trust with customers, and generate brand awareness. Having helpful, engaging website content makes your website your best salesperson. It helps you meet searchers where they’re at and shows that your company is the ideal solution for the help they need.
In the age of content oversaturation, SEO writing must be driven by both research and empathy to generate results. Our team specializes in providing detailed, well-researched content that serves your website visitors and drives them to take action. We’ll become functional experts in your field so you can leave the process of developing content to us.
SEO-Driven Content Template Creation
If you have some subject-matter experts on your team who want to try writing content, we can set them up for success. Our SEO-driven content templates are designed to address your searchers’ needs. They also have the keywords your potential leads are using to find your services, so every piece of content on your website is optimized from the start.
Content Marketing Consulting
Have an in-house content team but need direction on the best strategy? Need a fresh perspective on what to do with the thousands of pages of content that already exist on your website? As an SEO content agency based in Grand Rapids, Avalanche Creative provides consulting for companies all over the United States that are interested in optimizing the content they’re already creating for SEO.
Case Studies
HR Collaborative
HR Collaborative needed an actionable content strategy to improve keyword rankings and better align their content with what users were searching for. We implemented a backlink campaign to enhance their domain authority and created a content plan focused on HR consulting services.
Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
Sparkle & Shine Cleaning Services
Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.
PreEmptive
PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.
Kiuwan
Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools so applications are secure and sensitive data is protected. After they launched a new site, they needed our help to improve the user experience, fix technical issues, and provide educational/informative content pieces.
North County Lawn Care
North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.
MíLá
MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.
Jobson Roofing
Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.
Butterball Farms, Inc
Butterball Farms produces artisanal-quality flavored butter. They also produce sauces, marinades, glazes, gravies, fillings, toppings, aiolis, and cream cheese. We have provided them SEO-driven content to increase their visibility.
Oktober Can Seamers
Oktober Can Seamers offers drink canning equipment for homebrewers, local breweries, and large restaurants. Our team has provided SEO work and content writing services to help them gain visibility within different industries.
Our SEO Content Writing Process
Content Strategy Development
Our content strategy uses insights from every part of our team so we can make content that will be effective for your website:
Content Discovery
Before we start writing, our writers will get your perspective on the content you already have:
- Existing style guides: Chances are, you have a set of brand guidelines you’ve been following for a few years at least. If you have those in a dedicated document, we want to read it and learn everything you prefer with your content.
- Old website pages: There may be some web pages you have that contain valuable information, but are outdated—show us those pages so we can capture what works for you.
- Past blog posts: These can be a gold mine for learning about what you need your brand voice to be and what you’ve outgrown. We want to know about the pieces you’ve written and your opinions on them.
You could have an existing style guide, some website pages you haven’t updated in a while, or even some blog posts from years back—our team wants to know about all of them, plus your opinion on them.
We also want to know about content that you like during this discovery phase. What are some blogs or newsletters from your industry that you find valuable? Are there any subjects you wish your website addressed more? What do you wish your potential customers knew more about what you offer?
We’ll ask all these questions and more so we can learn more about the type of content you want on your site and use SEO best practices to create it.
SEO Content Audits
Our process of developing valuable content for SEO includes several steps:
- You provide access to your analytics so we can set benchmarks for your website’s recent and present performance.
- We identify content that is performing well or has opportunities to do so with a few adjustments.
- Our team will provide actionable insights into what to nix, fix, or add to the mix.
Our SEO and website teams will audit the content you already have on your website to see what’s already serving your overall search engine strategy, how your website performs, and what we would recommend adding. The website content we recommend based on these discoveries is based on keyword and industry research, as well as best practices that will help you provide the answers your ideal customers are looking for so you can establish trust with them.
Keyword Research & Content Planning
As the final piece of the puzzle before we start creating content, our team will research the keywords your potential customers are using to find products or services like yours. We’ll also look at the keywords your competitors are ranking for so we can set new standards with the value of your content.
Monthly Content Development
Consistently adding valuable content is one of the best ways to ensure your website ranks well with search engines. Avalanche Creative’s content team has the process of developing blog posts, website pages, and other SEO-rich content down to a science.
SEO Content Templates
Being one of the best SEO content writing agencies isn’t something we do on the fly. Before we begin writing any piece for your organization, we start by conducting keyword research that shows us how your most valuable website visitors are using search engines to look for your services. The keywords we choose are based on search engine volume, intent, and relevance to your services so we can create a hyper-targeted approach that reflects their needs.
Based on our findings, we’ll create a template—or outline—of your newest piece of content that incorporates these keywords and reflects how users search for them. Doing this allows you to build trust and begin ranking for keywords as Google’s algorithm notices your content is relevant to the searcher’s needs.
SEO-Driven Content Development
We want to create content that answers questions and establishes trust. Our content writers instead create content that is unique, targeted, and engaging to suit the needs of your customers and target audience.
We use our extensive research on your company and your industry to understand exactly how your best customers think and speak to them in a way that makes sense.
Client Review
We always want to make sure you know what we’re adding to your website before we publish it. Our content team will send the content they create to you for final review before we begin publishing it on your website so it can start bringing in potential leads.
Content Publishing
Don’t have time to publish your own content, or want some extra technical SEO know-how to help your content stand out in a competitive search engine landscape? Our web development team also specializes in publishing content so you can maximize your visibility and capture the attention you want from digital audiences who are looking for your services.
We’ll also take steps to make sure your content is accessible to all users, including adding alt text and meta descriptions. Our expert writers will also create the content to reflect the nuances of your brand voice, down to the type of verbiage you use to describe your services wherever feasible.
Testimonials
“After searching for months for competent help with my SEO, I found Avalanche.
The depth of keyword research they did for my project, along with providing a clear sitemap, content plan, based on these keywords – was above and beyond anything I could have imagined.
They delivered on time, with the highest level of professionalism.
It’s not easy to find this high-level help in the SEO world and I highly recommend their services for anyone looking to increase their ROI by being found more easily on Google.”
“I was impressed by their willingness to understand our industry. They truly do their homework to best represent us. We’ve had an impressive ROI. Since working with Avalanche Creative, we’ve identified a group of homeowners who found us through our redesigned website. This opportunity may turn into $1.5–$2 million worth of business. “
“We are still early in our engagement. All of the work and interactions we’ve had so far have been excellent and we can see steady progress being made! We are regularly adding new SEO-rich content to the site that will bring more organic traffic, and the team has been able to create everything in a way that blends seamlessly with our brand.”
“We have been working with Avalanche Creative for several years now and could not be more pleased. They have taken the time to get to know our business and understand the needs of our customers. From the initial design of the website to our ongoing SEO campaign, Avalanche has always excelled. We look forward to partnering with Avalanche in the years to come as we take our business to the next level!”
“We are so happy with our new website by Avalanche. From beginning to end, our experience with their staff and design team was wonderful. We felt that they executed our vision all while filling the design gaps that we couldn’t muster up. Our website is so full and yet so clean. The functionality is easy to navigate and the story of our brand flows so beautifully from page to page. We would highly recommend Avalanche for website design.”
“They are very knowledgeable about the work they do, and they want us to succeed as much as we do. The best thing we have done is invest with you guys!”
“I was very impressed by Avalanche’s communication, responsiveness, and problem-solving abilities when it came to web development solutions.”
“Lance and the team at Avalanche Creative have done a great job designing, launching, and optimizing our new website. The Avalanche team has proven to be skilled in design, layout, functionality, mobile optimization, and especially SEO.
Our new website update was more intensive than we expected. We really appreciated their professional guidance, transparency, and quick troubleshooting throughout the whole project. Our launch ended up occurring during the COVID-19 stay-at-home order. Even with all the uncertainty and strangeness, Avalanche made sure the launch was successful!
We highly recommend working with Avalanche Creative. We’re looking forward to making our website and online presence even better – and we’re confident they’ll be able to help us get there.”
“We reviewed several different companies before selecting Avalanche for our website revamp project. Avalanche took great care in making sure this new site represented our relationship-based agency in the marketplace. They kept us on track for launching by the deadline, and they were very responsive to our requested changes. I would highly recommend them to anyone looking to effectively and professionally represent their brand online.”
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
Start Generating Leads
Make your website’s written and visual content work for you and turn your visitors into leads. Connect with the Avalanche team to learn how our SEO-friendly content writing services can help you get more of the customers you want.
Content Writing Packages
At Avalanche Creative, we don’t believe in one-size-fits-all content packages. Instead, we’ll customize a plan for your content that fits your company’s needs. Just tell us how fast you want to go and your budget for SEO-friendly content services, and we’ll create a custom package based on your business goals and our research.
Related Services
SEO Audits
Our SEO experts will audit your website to see how well it’s performing in search engines and how we can potentially improve its rankings. This could include potentially updating your content, improving your website’s load speed, or fixing broken links.
Local SEO Content
Local visibility is invaluable for some industries. Our SEO and content teams can create pages on your website that speak directly to your local audiences about your services. These types of content allow you to target and reach out to people in your service areas so they’re more likely to choose your organization.
Style Guide Development
Not sure how you want to present your brand voice to the world? We can help you with that. Our team develops a style guide that perfectly reflects how you want your brand voice and content to sound.
Not Sure What You Need?
No problem! Reach out to our team for a low-pressure conversation and find out if Avalanche is the right fit for your needs.
Create an Expert Content Strategy
Looking for content that makes a difference for your brand? Contact the Avalanche Creative team and we’ll be happy to look at your site and see how we can help you increase your rankings and revenue.
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