Get Quality Content Writing for Your Website

1. Strategize

Conduct Keyword Research 

Keywords are the words or phrases your ideal customers are searching. Our keyword research process involves identifying these terms and determining which keywords to target based on:

• Volume: When it comes to prioritizing keywords by volume, the key is balance. Successfully ranking for high-volume keywords can be a huge boon for business, but competition is often fierce. Low-volume keywords may not be searched as often but may be easier to dominate, bringing in results more quickly.
• Relevance: There’s no point in ranking highly for keywords that aren’t relevant to your business. We have our clients prioritize keyword groupings to ensure we create content that targets your ideal customers.
• User intent: Ranking first for a search your website doesn’t satisfy can actually harm your overall SEO strategy. We make sure to determine the intent behind keywords so we know your business actually solves the searcher’s problem.
• Competition: Who is currently ranking for the keywords you want to target? What are they doing well? How can your business do it better?

Complete Competitor Analysis

Do you know who your competition really is? Maybe you have a few names in mind, but when you search for services relevant to your business, who shows up? Conducting a competitor analysis provides insight into who your competition is for organic search engine real estate. 

Create a 90-Day Strategy

Every 90 days, our team researches and plans content designed to help your website generate more leads. You’ll be given topics to approve well in advance and will be able to view notes explaining our intentions behind each topic.

2. Research

Run SERP Audits

Google includes more than just links on its search engine results pages (SERPs). These days, you’ll often find a variety of helpful modules, such as featured snippets, FAQs, definitions, image carousels, and more. 

How can you get your content to show up in these user-friendly features? Our team checks SERPs for the keywords we’re targeting with each content piece. From photos to bulleted lists to question-and-answer sections, there are a variety of formats that Google loves to highlight on its SERPs. We’ll see the type of features Google is using and can format your content to target that real estate. 

Prioritize Search Empathy

Google’s algorithm is constantly changing. Many SEO agencies dedicate the majority of their time stressing over minute changes and trying to find the trick to get their clients back to the top of SERPs. However, we have found that the best way to get results for our clients is to simply focus on what Google cares about the most: The searcher.

Search empathy involves using our expertise, resources, and creativity to get into the mindset of the searcher—not the search engine. We believe that if we help our clients align themselves with what their ideal searcher wants, they’ll ultimately see better results than if they were obsessing over Google’s latest algorithm update.

Incorporate Client Expertise

Collaboration is one of our core values at Avalanche, and we bring it into every realm of our business, including content writing. We’re SEO experts, but our clients are experts in their respective industries. We value the input of our clients, often setting up interviews to incorporate their expertise into our writing.

3. Create

Create an SEO Content Template

Before writing a piece of content, it’s important to start with research. At Avalanche, that takes the form of an SEO content template. SEO content templates include target audience identification, competitor analysis, keyword research, and an SEO-driven outline for the final content piece. We’re proud to create an SEO content template for every piece of content we write.

Write SEO Content

After creating an SEO content template, one of our content specialists will write the piece. SEO best practices determine the length, structure, and format of the piece. The goal is to produce a piece of content that engages the searcher and directs them toward a specific action, such as filling out a form or purchasing a product.

Receive Feedback & Make Edits

After our internal editing process is complete, we send content to our clients to review, make suggestions, and ultimately give their seal of approval for publishing.

Publish the Content

There’s a bit more SEO work to do yet during the publishing phase. Metadata, alt text, categories, and tags can improve how your page performs in search engine results. We optimize these fields when publishing your content.

4. Analyze

Track Performance

Some marketing agencies consider content publication the last step of their process, but not Avalanche. The best SEO agencies track the performance of their pieces to ensure they are performing as intended. We won’t be satisfied until you see results.

Add Notes to Writing Style Guide

As we learn more about our clients, we add information about their grammatical preferences as well as the nuances of their industry to a unique writing style guide. This way, the lessons we learn from writing one piece of content are preserved for the next.