Local SEO Services

Local SEO Services

Reach Local Clients & Customers with SEO

Dominate the map pack and get local traffic and leads from evidence-based search engine optimization.

Our Clients

What Is Local SEO?

Local SEO allows businesses to reach potential clients and customers in specific locations. Whether your target consumer is in your own backyard or you need help reaching people in other cities or states, local SEO can help your business show up when people search for your services.

How Does It Work?

Local SEO typically works in one of two ways:

  • Explicit location request: Many people search for products or services “near me,” asking Google to provide companies or vendors that are physically close by. They may add geographic keywords to their search as well, such as, “grand rapids SEO agencies” or “michigan SEO.”
  • Implicit location request: Most people who use Google have location settings turned on. This allows Google to serve location-specific results when location isn’t even mentioned in the search query. For example, someone searching “hair salon” likely wants to find a reputable hair salon nearby, not the number-one hair salon in the country. Google can use that location data to offer more relevant results.

Benefits of Local SEO

Local SEO can put your company on the map—quite literally. Investing in local SEO can help your business:

  • Increase sales: Did you know that 28% of local location-based searches result in a purchase? The more easily people can find your business, the more leads you’ll have both online and in person, resulting in more sales.
  • Gain local authority: Every city and state has local stars that seem synonymous with their industry. With local SEO, your company can quickly become an authority that people turn to for all things related to your line of business.
  • Appear on more location-based results pages: 30% of all mobile searches include local intent. These people are already searching for your services in your locale—and they’re being directed to your competitors. Capture this low-hanging fruit by investing in local SEO, and watch as these warm leads quickly transform into your best customers.

Is Local SEO Right for Your Business?

There are a variety of circumstances in which local SEO might help a company succeed. For example, local SEO might be right for your business if you are:

  • A local small business trying to increase revenue and brand awareness
  • A company with multiple locations or properties
  • Moving your physical business to a new location
  • Interested in expanding your services to a new city or state
  • Acquiring other companies and want to offer a consistent customer experience
  • A national company trying to target your message to the needs of a specific geographic community
  • Offering services that are greatly affected by local geography, climate, weather, laws, or regulations

Anyone can benefit from local SEO, but perhaps where we see the greatest ROI is among our small business clients. As part of our small business SEO services, we almost always recommend local SEO as a way to increase sales and brand visibility. Even just getting a Google Business Profile (formerly known as Google My Business or GMB) can make a huge difference.

Local SEO vs. PPC

Pay-per-click advertising (PPC) on Google is costly and temporary. While you may see an increase in conversions, those benefits will disappear as soon as your start paying for your ad space.

Not so with local SEO. By creating content that’s targeted for local audiences and by creating and maintaining a Google Business Profile, you’ll continue to see results for years to come.

Local SEO vs. Social Media Marketing

Many businesses, especially local small businesses, put all of their marketing budget into social media marketing. While social media has its place for building brand awareness, it is typically ineffective at turning followers into customers. Even worse, you run the risk of customers become more aware of you as “that annoying local business that keeps interrupting my newsfeed with their ads.”

Local SEO helps you reach local customers who are already searching for your products and services. Position your company as the answer they’re already searching for with local SEO.

Local SEO vs. National SEO

National SEO aims to fulfill any and all searches related to your business, while local SEO focuses specifically on searches relating to both your location and your business.

Some businesses need to be viewed as the number-one company in their industry in order to get where they want to go. National SEO can help those businesses reach a national audience. But many businesses, especially small businesses, just need to be seen as the number-one company in their industry in their own city or in a specific locale. Local SEO can help you stand out from your local competition while you’re on your way to becoming a more national presence.

Get Local SEO Services

Need help generating local leads? Contact us. We'll see if we can show you how to turn search engine results into new revenue.

Our Process

Initial Engagement + Ongoing Work

During the initial engagement (IE), our team will do a deep-dive into your current online presence. We’ll get to know your business and industry while also researching your local competition and local target audience. That way, we can make a plan that best moves your company forward. After the initial engagement, we’ll start putting what we learned into practice with ongoing, monthly deliverables.

Local SEO Solutions

Our team will develop strategies that help your business reach local audiences and stand out from local competition, such as:

Conducting local SEO keyword research

The local SEO landscape can change overnight. We help your business ahead of the curve with quarterly strategies that adjust our deliverables based on our ongoing research and analysis.

Analyzing local competitors

You may think you known your local competition, but it’s not the business down the road—it’s whoever is beating your business on the search engine results page. We’ll research and analyze who’s ranking for local search terms and see how we can improve your website so it outperforms the competition.

Writing content targeted for local audiences

Reach your local audience with evidence-based, empathy-built content that answers searchers’ questions and establishes your company as an authority in your line of work.

Managing your Google Business Profile

If you don’t have one already, we’ll help you claim your Google Business Profile. This profile ensures that you’ll show up for local searches on Google as well as Google Maps. Our team can help improve any existing profiles so they perform better than your competitors’.

Implementing a CRO campaign for local searchers

Convert warm leads into subscribers, followers, and buyers with location-specific CRO campaigns.

Tracking local progress

You can count on our team to provide you with monthly reports tracking our progress and looking for opportunities to improve local visibility for your business.

Cost of Local SEO

At Avalanche Creative, you don’t have to pay extra for our local SEO services—they’re simply folded into our greater SEO strategy. Check out our typical SEO service packages, or reach out today for a custom package that’s tailored to your business.


How to Find the Best Local SEO Company

There are a lot of local SEO agencies out there promising great results—how do you find the one that’s right for your business? We recommend looking for:

  • Good local SEO for the agency itself: How can a local SEO agency give you a product it can’t even secure for itself? A good local SEO agency is investing in its own local SEO. Ask the company what their internal strategy is.
  • Experience with your industry: Trust a company that’s worked with businesses like yours before or businesses in related fields.
  • Case studies proving results: A strong SEO agency will have data to back up their claims from former clients.
  • Strong reviews: Google reviews are a critical part of a local SEO strategy. Make sure the agency you choose has positive reviews from former clients.
  • Evidence-based SEO strategy: Too often, local SEO agencies simply rinse and repeat what worked for the last client with new ones. A good SEO company will recommend strategies based on data that’s specific to your company.

Start Getting Better Leads for Your Business

Local SEO can help put your business on the map. Reach out today to get started.


What Our Customers Say About Us

Case Studies

Frequently Asked Questions (FAQs)

Google Business Profile, formerly known as Google My Business (GMB), enables your company to appear in the local map pack at the top of nearly every local search engine results page. It also means that if someone searches for your name specifically, a Google knowledge panel will show up with your company name, location, business hours, website link, and other helpful information for prospective clients.

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