SEO helps your roofing business show up in local search results when someone types “roof repair near me” or “roof replacement in [city].” That means more website visits, more calls, and more booked jobs—without paying for every click like you do with ads. It also builds long-term trust with search engines and homeowners.

Start with high-intent, local keywords like “emergency roof repair [city],” “metal roofing installer near me,” or “roof replacement cost [city].” These match what homeowners actually search when they need help fast. Avoid generic terms like “roofing tips”—they drive traffic, but not leads.

Most roofing companies see early traction within 3–6 months. That might include ranking for a few local keywords, more phone calls, and a noticeable uptick in site traffic. Real compounding results—like consistent high-ticket leads—tend to kick in around month six and keep growing from there.

Local SEO helps you rank in Google Maps and “near me” searches by optimizing your Google Business Profile, location pages, and reviews. General SEO improves your overall website visibility across all of Google and AI platforms. Roofers need both to win traffic and trust.

Absolutely. With the right local strategy, you can rank for keywords like “storm damage roof repair [city]” before the bad weather hits. That means you’re first in line when emergency calls spike—and not stuck watching storm chasers scoop up all the jobs.

Google Ads can generate leads fast—but only while you’re paying. SEO takes time but compounds over time, lowering your cost per lead in the long run. Most high-performing roofing companies use both, but SEO builds lasting value.

Yes. We optimize your Google Business Profile, track performance monthly, and can even advise on how you can generate more 5-star reviews. This is one of the biggest factors in whether you show up (and get picked) in local searches.

Definitely. We build blog content and service area pages that rank, educate, and convert. Whether it’s a city-specific landing page or a “how much does a roof cost” blog, we write content that turns clicks into calls.

You get the full package: keyword research, content creation, local SEO, service area pages, technical SEO, on-page optimization, monthly reporting, and GBP support. Everything you need to show up, stand out, and get more leads.