SEO Services that Actually Grow Businesses
Reach the people already searching for your services and products with search engine optimization (SEO). Grow your business with more qualified leads from your website.
A Few Clients That Trust Avalanche
Fleis & Vandenbrink
Get Quality Leads with Our Search Engine Optimization Services
SEO Audit (Initial Engagement)
- Dig into your website
- Research your competitors
- Develop a content strategy
Let’s plan the work before we work the plan. Instead of coming in hot with recommendations for a website we barely know, our team will spend weeks digging into your website, researching your competitors, and determining the most effective content strategy. With an SEO audit (what we call our Initial Engagement), we can figure out the best approach to help you—specifically you—get more leads.
SEO Content Writing
- Answer target audience’s questions
- Build trust in your brand
- Create value for searchers
Now it’s time to put the plan into motion. With regular SEO content, you can answer your target audience’s questions, build brand authority, and show Google your website is active and creating value for searchers. We’ll create a content plan every 90 days to ensure your content strategy remains fresh and relevant to the ever-changing search landscape.
- Check “under the hood”
- Develop link building strategy
- Ensure indexing and crawling
No one can see your great content or learn about your business if your website doesn’t show up on Google (or doesn’t show up at all). With technical SEO, we’ll ensure that things like page speed, sitemap crawling, and site security don’t cost you a first-page ranking. We’ll also take care of the things that matter more to search engines than searchers, like a strong link building strategy.
- Show up for “near me” searches
- Appear in Google’s map pack
- Reach local customers
Local SEO is invaluable for businesses dealing with customers in specific locations. Whether you’re targeting clients in your own neck of the woods or need to show up in other cities or states, local SEO ensures that people searching for help “near me” find your business.
- Rank nationally for relevant terms
- Expand your client base
- Build brand recognition
Get on the map with the cross-country approach of national SEO. Expand your client base and play in the big leagues by beating out other national brands for SERP real estate.
SEO-Driven Web Design
- Create a satisfying user experience
- Build your website right the first time
- Help searchers find what they’re looking for
Web design is about more than a flashy layout; it’s about creating a satisfying user experience. SEO-driven web design ensures that when a searcher lands on one of your web pages, they find the answer, service, or product they were looking for.
- Get assistance on projects
- Gain an SEO perspective
- Leverage your internal talent
For companies that are redesigning their website or developing content internally, our team can consult on the project from an SEO perspective. We’ll provide guidance and assistance while your team executes your vision.
SEO Analysis & Tracking
- Track and measure results
- Get proof of great ROI
- Restrategize as needed
You can’t change what you don’t measure. Our team isn’t satisfied unless we can prove that our approach is working. Regular SEO analysis and tracking allows us the opportunity to restrategize if we feel like we could do better for your business. With SEO analysis and tracking, you can be sure that you’re getting the greatest ROI possible.
Additional SEO Services
Google Business Profile management
Formerly known as Google My Business, a Google Business Profile helps you show up in local searches for your services.
Conversion Rate Optimization (CRO) Campaigns
Convert website visitors into subscribers, followers, and buyers with CRO campaigns.
Increase the accuracy of your web analytics reports with beginning-to-end tracking of website leads. Figure out what transforms a lead into a client for your business.
Our SEO Process
During the initial engagement (IE), our team will do a deep-dive into your current online presence. We’ll get to know your business, your clients, your competition, and your industry. That way, we can make a plan that best moves your company forward.
Every initial engagement starts with an SEO discovery. We’ll have your team answer a few questions in a form or over the phone so we can better understand your business services, goals, audience, and more.
During the SEO audit, we’ll take a look at your existing website and determine what’s working and what’s not. We’ll make simple fixes when possible and create a record of larger issues so you know exactly what needs to change on your website, even if you choose to work with someone else.
Chances are there are other businesses trying to reach the same audience as you online. We’ll research how your direct or local competitors are performing while also discovering who your real competition is on SERPs (they may or may not be the same companies). Then, we’ll see what your competitors are doing well—and how you could be doing it even better.
Keyword Research & Content Plan
We’ll put together a list of hundreds, often thousands of keywords that your target audience is searching for on a regular basis. Then we’ll work with you to prioritize those keywords and develop a content plan that targets those phrases and questions.
SEO Management & Monthly Content
SEO Content Pieces
After the initial engagement, we’ll start putting what we learned into practice. The best way to do so is to create evidence-based, empathy-built content on a regular basis. This may mean optimizing existing pages, creating new content, or both.
As soon as we start working, we start tracking our progress. We’ll set up tracking through Google Analytics, Google Tag Manager, and other resources so we can keep tabs on your website’s progress and make changes to our strategy if necessary. Expect to get a phone call or video report from our team on a monthly basis, giving you the chance to give feedback and make requests.
Other companies create a years-long list of content and never waiver from their plan. At Avalanche, we know the best SEO strategy can change from moment to moment. That’s why we create 90-day plans for content, allowing us to change our approach at multiple points through the year. Each plan must receive approval from you, our client, before being put into action.
We Do. You Assist.
Tell us what results you’re trying to achieve, and we’ll do the work to get you results. Trust in our team’s expertise to get you where you need to go. This package typically includes:
- Initial engagement
- Monthly ongoing SEO
- 1–4+ content pieces published per month
Let us do the work for you. Our team will do the research, develop the plan, write the content, and publish it to your website. We’ll keep you updated with reports and solicit your feedback on a regular basis. Focus on your business; let us focus on SEO.
Our most hands on service starts at a minimum of $2,500/month. The cost of monthly ongoing work varies depending on how far we have to go and how fast you want to get there. Reach out to us today for a free quote.
You Do. We Assist.
Take the reins with this SEO package. We’ll lay the groundwork and help where needed, but the majority of the plan execution will fall on your shoulders. This package typically includes:
- Initial engagement
- Monthly SEO consulting & reporting
- 1–4 SEO content templates provided per month, with your team writing the actual content
This is a great option for companies with a dedicated digital marketing team already on staff. Utilize your internal talent with an effective SEO-driven approach.
Our initial engagement is a $5,000 one-time payment for invaluable researches and insights into your business’s online presence. The cost of monthly SEO content templates, reporting, and consulting varies, but is a more budget-friendly option than our full-service SEO package. Reach out to us today for a free quote.
Do It Yourself.
Have what you need to get the job done, but just want a little guidance? Feel free to pick our brain with some SEO consulting work.
If you already have a plan in place but want to see what it looks like from an SEO perspective, this is a great way to gain some insight.
Our SEO consulting fee is an hourly flat rate of [$$$]. However, we only take on a small number of consulting-only clients so we can focus our energy on providing value for our clients who are depending on our expertise in greater ways. Reach out today to see if we’re currently taking on consulting clients.
You can customize your SEO package with a variety of other services we offer, such as:
- Web design
- SEO website migration
- CRO campaigns
- HubSpot management
- Web hosting
With an a la carte approach, you can get the services you need to make your website as effective as possible at generating leads.
Custom packages vary wildly in terms of price, from small custom amendments to aggressive full-service packages. Let us know what you need, and get a free quote today.
Start getting better leads for your business
With our SEO, your website can be your number-one salesperson. Avalanche Creative can help you turn search engine real estate into revenue.
What Our Customers Say About Us
“Lance gets it. A strategic marketer who makes it happen. That’s a rare combination in digital marketing today.”
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.
TrapBag® is a low cost, rapid deploy, engineered flood and erosion control barrier bag system designed to protect life and property from natural disasters. We provide SEO, Content, Web, and HubSpot services to them.
White Lake Dock & Dredge
White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services. Avalanche provides them with SEO, content, and website services.
TextSpot is SMS marketing and reminder software. Avalanche leads the SEO and content work for TextSpot that has driven their website to 15,000+ new monthly visitors and beyond $16,000 in monthly revenue.
VESTA Modular is a national modular buildings company that we have worked with for nearly 2 years. In that time we have helped contribute to over $10 million in company revenue.
Preferred Homes provides modular and manufactured homes to the West Michigan area. We have been working with preferred homes for over 3 years, helping them reach new customers from SEO, content, and web development.
Jay Hidalgo uses StratOp tools and techniques to provide business management coaching, executive coaching, and leadership coaching. Jay has worked with Avalanche for 4+ years on SEO and content.
Frequently Asked Questions (FAQs)
Our clients typically start seeing results from their SEO content strategy after about 3–6 months. However, other SEO services can generate more immediate results, including technical SEO, Google Business Profile Management, CRO campaigns, and HubSpot Management. Our team will provide monthly reports so you can stay updated on your website’s progress.
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