Case Study

Priority Health

Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.

View Website
Priority Health Photo for Case Study

The Problem

Priority Health had a team in place to manage SEO, but they required direction. Their team needed assistance is identifying which website improvements are necessary to take their SEO and site experience to the next level. Priority Health was looking for an agency and partner who was capable of conducting a comprehensive audit of their website and current SEO strategy.

The Solution

Our team provided them with the tools and knowledge necessary to increase their visibility. We researched and provided a comprehensive list of keywords that would make sense for them to be visible. With that list, our team was able to assist in writing some of Priority Health’s most visible content. Our competitive analysis identified their key competitors and their organic search strength against them. With this, it was found that existing pages needed to be updated to catch up to their competitors in this space. All of these changes have helped them gain thousands of visitors every day and rank for over 60,000 keywords.

The Results

74.87%

Organic search traffic increase compared to the same period last year

144,966

Total organic goal completions this year

7.26M

Total impressions in the last three months

Other Case Studies

42° North – Architecture + Design

31.6K total impressions in the last three months
162 total organic goal completions this year

42° North is a boutique residential architecture/design firm, serving the state of Michigan and beyond. We created new “specialty” pages for their site that better match, and serve, the searcher. 

Learn More
A person wearing yellow cleaning gloves, uses a cloth and cleaning solution to wipe down a table.

Sparkle & Shine Cleaning Services

59 total leads this year
6.9K total users this year

Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.

Learn More
A shield with data streams coming from it.

PreEmptive

2.94 Million total impressions in the past six months
1,163 Total conversions in the past 30 days

PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.

Learn More

Kiuwan

802K total impressions since Jan. 2024
836 total Conversions since Jan. 2024

Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools so applications are secure and sensitive data is protected. After they launched a new site, they needed our help to improve the user experience, fix technical issues, and provide educational/informative content pieces.

Learn More

North County Lawn Care

73.5K total impressions since Jan. 2024
949 Total organic traffic since Jan. 2024

North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.

Learn More
A photo of a soup dumpling being held with chop sticks with a spoon underneath catching the soup.

MíLá

85.52% increase in organic traffic from 2023 - 2024
2.72 million total impressions from the past three months. (Jan - March)

MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.

Learn More

Jobson Roofing

17% increase in organic traffic singe last year (July - Dec 2023)
39% increase in the total engagement rate

Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.

Learn More

Butterball Farms, Inc

500+ conversions in 2023 so far
12.47% organic search increase from 2022 to 2023

Butterball Farms produces artisanal-quality flavored butter. They also produce sauces, marinades, glazes, gravies, fillings, toppings, aiolis, and cream cheese. We have provided them SEO-driven content to increase their visibility. 

Learn More

Oktober Can Seamers

6,500+ Total leads generated since April 2023
35.25% Total site user increase from Aug. 2023 to Nov. 2023

Oktober Can Seamers offers drink canning equipment for homebrewers, local breweries, and large restaurants. Our team has provided SEO work and content writing services to help them gain visibility within different industries. 

Learn More

Tamarack Industries

1,135 organic user visits
1,085 new organic users from August 1 to October 31 2023

Tamarack Industries operates in a very niche but necessary industry, offering custom shipping solutions, custom injection molding, custom motor route tubes, and railway lubricants. We have worked with them on SEO and have provided web support. 

Learn More