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Case Study

Priority Health

Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.

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How Priority Health Ranks for Over 60,000 Keywords

The Client

Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan.

The Need

Priority Health had a team in place to manage SEO, but they required direction. Their team needed assistance is identifying which website improvements are necessary to take their SEO and site experience to the next level. Priority Health was looking for an agency and partner who was capable of conducting a comprehensive audit of their website and current SEO strategy.

The Engagement

SEO

SEO »

SEO Consulting

SEO Consulting »

Local SEO

Local SEO »

National SEO

National SEO »

SEO Performance Analysis

SEO Performance Analysis »

Technical SEO Services

Technical SEO Services »

Content Writing

Content Writing »

Web Design

Web Design »

The Solution

Our team provided them with the tools and knowledge necessary to increase their visibility. We researched and provided a comprehensive list of keywords that would make sense for them to be visible. With that list, our team was able to assist in writing some of Priority Health’s most visible content. Our competitive analysis identified their key competitors and their organic search strength against them. With this, it was found that existing pages needed to be updated to catch up to their competitors in this space. All of these changes have helped them gain thousands of visitors every day and rank for over 60,000 keywords.

The Avalanche Effect

74.87%

Organic search traffic increase compared to the same period last year

144,966

Total organic goal completions this year

7.26M

Total impressions in the last three months

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