Case Study

Sparkle & Shine Cleaning Services

Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.

A person wearing yellow cleaning gloves, uses a cloth and cleaning solution to wipe down a table.

The Problem

Sparkle & Shine had a healthy site but the site lacked quality content and informative service pages. Additionally, their Google Analytics wasn’t set up to track where leads were coming from. Sparkle & Shine also wanted to be able to target specific local service areas.

The Solution

Our team has been working with Sparkle & Shine for quite some time. We built their site and have mostly maintained it while performing slight updates over time. Additionally, we have written content for Sparkle and Shine that is optimized for search engines and users, improving its overall quality and usefulness. Now that GA4 has been set up, we can see how many users have visited their site and converted. Just this year, Sparkle & Shine has had 59 leads. Their site currently ranks for 283 keywords, compared to 228 that they were ranking for in January. In the future, we will be focusing on adding pages to their site that will help them gain even greater visibility.

The Results


Increase in impressions compared to last year


Total users this year


Total leads this year

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