Case Studies

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Priority Health

74.87% organic search traffic increase compared to the same period last year
144,966 total organic goal completions this year

Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.

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42° North – Architecture + Design

31.6K total impressions in the last three months
162 total organic goal completions this year

42° North is a boutique residential architecture/design firm, serving the state of Michigan and beyond. We created new “specialty” pages for their site that better match, and serve, the searcher. 

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A person wearing yellow cleaning gloves, uses a cloth and cleaning solution to wipe down a table.

Sparkle & Shine Cleaning Services

59 total leads this year
6.9K total users this year

Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.

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A shield with data streams coming from it.


2.94 Million total impressions in the past six months
1,163 Total conversions in the past 30 days

PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.

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802K total impressions since Jan. 2024
836 total Conversions since Jan. 2024

Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools so applications are secure and sensitive data is protected. After they launched a new site, they needed our help to improve the user experience, fix technical issues, and provide educational/informative content pieces.

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North County Lawn Care

73.5K total impressions since Jan. 2024
949 Total organic traffic since Jan. 2024

North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.

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A photo of a soup dumpling being held with chop sticks with a spoon underneath catching the soup.


85.52% increase in organic traffic from 2023 - 2024
2.72 million total impressions from the past three months. (Jan - March)

MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.

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Jobson Roofing

17% increase in organic traffic singe last year (July - Dec 2023)
39% increase in the total engagement rate

Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.

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Butterball Farms, Inc

500+ conversions in 2023 so far
12.47% organic search increase from 2022 to 2023

Butterball Farms produces artisanal-quality flavored butter. They also produce sauces, marinades, glazes, gravies, fillings, toppings, aiolis, and cream cheese. We have provided them SEO-driven content to increase their visibility. 

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Oktober Can Seamers

6,500+ Total leads generated since April 2023
35.25% Total site user increase from Aug. 2023 to Nov. 2023

Oktober Can Seamers offers drink canning equipment for homebrewers, local breweries, and large restaurants. Our team has provided SEO work and content writing services to help them gain visibility within different industries. 

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Tamarack Industries

1,135 organic user visits
1,085 new organic users from August 1 to October 31 2023

Tamarack Industries operates in a very niche but necessary industry, offering custom shipping solutions, custom injection molding, custom motor route tubes, and railway lubricants. We have worked with them on SEO and have provided web support. 

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Cancer and Hematology Centers

740K total impressions
1,485 total conversions from June 1 - Oct 26 2023

The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.

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Fleis & Vandenbrink

526K total impressions
1,099 goal completions since August 2021

Fleis and Vandenbrink is a civil engineering and architecture firm that provides infrastructure, planning, design, and construction. They needed a website that would generate leads, was easy to use and update, and content that promoted themselves and their company culture.

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Calvin Theological Seminary

1,303.42% increase in total conversions
97.54% increase in website user traffic from 2022 - 2023

Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students. The Calvin team was seeking a website that had a scalable structure for the content. Since the launch of the new site, that we built, the CTS team has been making new content additions with ease. 

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RedWater Events

45.39% increase in organic conversions from July 2023 - Oct. 2023
3,000+ average search volume per month

RedWater Events owns 9 golf clubs that offer unique and memorable spaces for consumers to host weddings and other special events. They needed a new website that wasn’t missing information and allowed them to easily add and manage content.

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A room full of business professionals is sitting in front of a speaker.

Frontline Training Solutions

61.88% engagement from September 2022 to September 2023
3,354 total users from September 2022 to September 2023

Frontline Training Solutions creates thriving organizations by offering solutions for leadership, professional, and team development, HR, operations, and training on a variety of topics. We worked with them on developing and designing a new website in addition to creating SEO-driven content.

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Center for Excellence in Preaching

Center for Excellence in Preaching

97.99% increase in website user traffic from 2022-2023
1,164 organic leads generated from Jan. 2023 - Sept. 2023

The Center for Excellence in Preaching serves the church by providing preachers with fresh ideas and resources for weekly sermons. CEP is a resource from Calvin Theological Seminary and we worked with them on their web design, development, and SEO strategy.

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Preferred Homes

Preferred Homes

235,715 total users over the past year.
23.71% increase in conversions compared to last year.

Preferred Homes provides modular and manufactured homes to the West Michigan area. We have been working with preferred homes for over 4 years, helping them reach new customers through SEO, content, and web development.

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VESTA Modular

VESTA Modular

144% increase in page 1 rankings
Millions in revenue from organic search

VESTA Modular is a national modular buildings company that we have worked with for nearly 2 years. In that time we have helped contribute to over $10 million in company revenue.

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15,000 monthly organic visitors
500+ monthly trial activations

TextSpot is SMS marketing and reminder software. Avalanche leads the SEO and content work for TextSpot that has driven their website to 15,000+ new monthly visitors and beyond $16,000 in monthly revenue.

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Jay Hidalgo doing a workshop

Jay Hidalgo

32.1% organic conversion rate increase
73% total lead generation solely through organic growth

Jay Hidalgo uses StratOp tools and techniques to provide business management coaching, executive coaching, and leadership coaching. Jay has worked with Avalanche for 4+ years on SEO and content.

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56,191 new users from July 2022 to July 2023
1,000+ leads generated from July 2022 to July 2023

TrapBag® is a low cost, rapid deploy, engineered flood and erosion control barrier bag system designed to protect life and property from natural disasters. We provide SEO, Content, Web, and HubSpot services to them.

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White Lake Dock & Dredge

White Lake Dock & Dredge

11.411 total organic traffic
Over $5 million in project value generated

White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services. Avalanche provides them with SEO, content, and website services.

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Superior Groundcover

Superior Groundcover

5,000 total leads generated. 4,000 being organic.
767 page 1 ranking keywords

Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.

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