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Case Study

Center for Excellence in Preaching

The Center for Excellence in Preaching serves the church by providing preachers with fresh ideas and resources for weekly sermons. CEP is a resource from Calvin Theological Seminary and we worked with them on their web design, development, and SEO strategy.

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The Client

The Center for Excellence in Preaching is an organization through Calvin Theological Seminary located in Grand Rapids, MI. The organization serves the church by providing preachers with fresh ideas and resources to help make the weekly sermon from God's Word.

The Need

Calvin Center for Excellence in Preaching reached out to us with one main goal in mind: organize the content and resources on their website in a user-friendly way that made more sense. Their site was not optimized for SEO. The website was lacking visibility, traffic, and rankings. The Center was frequently producing new content, so we knew that it was not a content issue but rather a website structure issue.

The Engagement

Content Writing

Content Writing »

SEO

SEO »

Web Design

Web Design »

The Solution

We restructured their website with SEO in mind. The original website only ranked for 212 page one keywords; although the site has existed for over 10 years and had thousands of reputable pieces of content. By implementing new features like a smarter search function and view filtering, we helped improve the organic visibility of their site, while also improving the look and feel of the design. After the new site launch, the Center for Excellence In Preaching now has over 2,000+ page one keywords. Overall, content organization plays a big factor in search visibility.

The Avalanche Effect

97.99%

Increase in website user traffic from 2022 - 2023

4.74%

Increase in engagement rate

1,164

Organic leads generated from January 2023 - September 2023

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