Education, Religious
A Truly Excellent Website Redesign for CEP
The Center for Excellence in Preaching serves the church by providing preachers with fresh ideas and resources for weekly sermons. CEP is a resource from Calvin Theological Seminary and we worked with them on their web design, development, and SEO strategy.
1,164
Organic leads generated from January 2023 - September 2023
Monthly Organic Search Traffic
97.99% increase in website user traffic from 2022-2023
Key Events (Conversions)
1,164 organic leads generated from Jan. 2023 - Sept. 2023
Organic Users
About the Client
The Center for Excellence in Preaching is an organization through Calvin Theological Seminary located in Grand Rapids, MI. The organization serves the church by providing preachers with fresh ideas and resources to help make the weekly sermon from God's Word.
The Solution
We restructured their website with SEO in mind. The original website only ranked for 212 page one keywords; although the site has existed for over 10 years and had thousands of reputable pieces of content. By implementing new features like a smarter search function and view filtering, we helped improve the organic visibility of their site, while also improving the look and feel of the design. After the new site launch, the Center for Excellence In Preaching now has over 2,000+ page one keywords. Overall, content organization plays a big factor in search visibility.