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Guides and Tools

Featured Resources

How Construction SEO Works

Looking for a guide to building a construction SEO strategy? We’ve got you covered.

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How HVAC SEO Works

Curious about what it takes to win at HVAC SEO? We’ve got you covered with this quick and dirty guide to building your own strategy.

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How Landscaping SEO Works

Need more leads from your landscaping website? Check out our guide to making it happen, from keywords to content.

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Myth: AI Content Won’t Rank

Use AI the right way to create high-ranking content. Steal these powerful prompts for research, briefs, editing, and SEO validation.

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Industry Resources

SEO Pricing

Guides to break down what works (and what doesn’t) in the green industry.

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Web Design for Landscapers

Grow your landscaping business with a website that ranks, converts, and reflects your brand. See recent projects and hear from our clients.

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The Landscaper’s Toolbox Email Newsletter

Marketing Tips & Tricks for Landscapers The Newsletter You Need for More Leads & Bigger Business Get free bi-weekly SEO tips built for landscaping companies. Real strategies. Real results. One 3-minute email twice a month. Subscribe Today What You’ll Get Our newsletter gives landscapers the exact playbook we use with clients: Simple steps to rank…

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Landscaping

Guides to break down what works (and what doesn’t) in the green industry.

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Website Teardowns

Keyword Lists & Research

Construction Keywords: A Complete List & How to Use Them

Get 300+ SEO keywords for the construction industry to boost your online visibility, get more website traffic, and grow your revenue.

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Top HVAC SEO Keywords That Bring in Calls

Free SEO keyword list for HVAC companies. Rank higher on Google, get more local leads, and grow your business with better SEO.

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The Roofing SEO Keywords to Bring in More Calls

Use this list of free SEO keywords for roofing companies to rank higher on Google. Grow your business with how people search for roofing services.

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🏔️ Kickstart Keywords

See how building content around early-stage search terms helped Preferred Homes earned 247,007 clicks and over 1,600 conversions from Google.

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Guides & Tools

How to Set Up Basic Goals in Google Analytics

Set Up Goals in Google Analytics to Track Conversions There are many ways to track how users behave and interact with...
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How to Set Up & Install Google Tag Manager

What is Google Tag Manager (GTM)? Google Tag Manager is a tool & service provided by Google, used for implementing tags...
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Educational Content

🏔️ Earning Preference > Tracking Visibility

Hi friend, Lance here. Today’s email is about a shift we’re seeing and feeling across marketing teams right now: We’re obsessed with tracking visibility but under-invested in earning preference. 🚨 The Problem Every marketer I talk to wants to know how their brand shows up in AI search, LLMs, and assistants. We’re running to new tools that track…

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What’s the Best CMS for Landscaping Businesses?

Compare the best website platforms for landscapers. Learn the pros and cons of Wix, Squarespace, and WordPress, and why WordPress is best for long-term SEO.

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🏔️ AI & Basketball

AI can generate content, but can it win the game? Learn why outputs ≠ outcomes in digital marketing, and how to use AI like a pro.

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