Team Member Spotlight
Meet Stephanie Traylor
Content Strategist
Stephanie contributes to content strategy, conducts keyword research and competitor content analysis, and writes content for client websites. Her job is to become an expert on your business, industry, brand positioning, voice, and style. She’s going to help you pull more search traffic through content and sound good doing it.
She has over 20 years of writing experience if you count both personal and professional projects. Her background includes social media marketing, PPC marketing, real estate, and university student services.
Away from her laptop, Stephanie enjoys writing (for fun), baking, gardening, and what she calls “the spiritual practice of walking around and looking at stuff.” Her first book of poetry, The Cost of Things, is available on Amazon.
- Obsessively perfecting her sourdough recipe
- Having four cats (Winston, Thor, Natasha, and Risotto)
- Using way too many emojis and GIFs in Slack
- Serving at her church
- Writing sick new copy for the Avalanche website
- Giving several HVAC clients’ website content a facelift
- Writing a blog about landscapers + GBP
- Proving why landscapers need pricing on their websites
“Stephanie is very thoughtful when it comes to responding to things in Slack and is always engaging with emojis and comments and it is greatly appreciated! It clearly shows how much she cares about her colleagues/work.”
June 2026 Core Value Winner!
Stephanie won our June core value award for “Care More.”
“Stephanie was asked to help us onboarding a new content contractor and she put the time in to really give them a good launch point for their first task. Her being willing to jump on that to keep moving us forward and better set up a contractor for the July workload is greatly appreciated!”
“She also took initiative to notice and follow up on errors she found on the Antonelli site. These things really exemplify all of our core values but the initiative really shows that she has Whoa Not Go!”
Avalanche Sponsors Grace’s Table Gala
Avalanche Creative joined Grace’s Table as a Friend of Hope sponsor for the 2026 Illuminate Hope Gala on October 7. Sales & Marketing Lead Keelie Owczarzak and Avalanche co-owner Rayanne Beaudry represented the Avalanche team at the event, which raised more than $137,000 for the organization. A Night at the Art Museum The gala took…
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