Grand Rapids SEO Services for Your Local Business

Grand Rapids is our home. We’re proud that our SEO services have helped local businesses connect with clients in Grand Rapids, throughout the state of Michigan, across the country, and even around the globe. See what SEO can do for your West Michigan business today.

Grand Rapids SEO Services


Plan The Work

Your custom plan for how we’ll get you search engine real estate that turns into revenue.

SEO Audit
Conduct a six-part, comprehensive technical audit to understand and establish foundational elements of your website.

Keyword Research
Perform keyword research to develop a comprehensive, organized spreadsheet with keyword data that is audited for search intent.

Sitemap Planning
Create an aspirational structure for your website to match the evidence identified after keyword research.

Competitive Analysis
Audit organic competitor traffic to inform how you can compete and offer a more valuable experience to your audience.

Content Planning
Develop a custom standard operating procedure for creating content between our team and yours.

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Work The Plan

The work we do together that gets you the results you’re looking for.

Content for Grand Rapids Businesses
Create the content evidenced by SEO research that your audience demands in order to generate organic traffic and conversions.

SEO Management
Conduct on-site, off-site, and technical SEO work for your website.

Content Promotion
Promote the content we create for optimal search engine visibility through strategic link earning campaigns.

Conversion Rate Optimization (CRO)
Create on-site campaigns to increase the percentage of website visitors who take a desired action.

Reporting & Strategy Consultation
Create and share custom Google Data Studio dashboards to help you understand and improve the flow of marketing investments to desired outcomes.

More Grand Rapids Services

Google Business Profile Management

Formerly known as Google My Business (GMB), your Google Business Profile allows your business to show up as a local business for relevant searches. This profile also allows your business to show up on Google Maps. Our team can help you create your profile or improve any existing ones you may have so they perform better than your competitors’.

Web Design for Grand Rapids

You may have a beautifully designed website, but if no one can find it, it’s not going to result in more business for your company.

As a Grand Rapids SEO company, Avalanche Creative specializes in SEO-driven web design to ensure that your website is not just beautiful, but functional, searchable, and useful. We ensure a content experience that your prospective clients won’t forget.

HubSpot Management

Follow your leads through the entire sales cycle with HubSpot. Our team can use HubSpot to better analyze user experience on your website and optimize existing pages to increase conversions.

Local Customer Reviews

Why Work with a Grand Rapids SEO Agency?

Get More Qualified Leads

Other marketing companies in Grand Rapids will promise clients the moon when it comes to SEO, but at Avalanche Creative, we’ll only promise what we’re certain we can deliver. That means no confusing reports full of vanity metrics that feel out of touch with your day-to-day business operations. Instead, we’ll work hard to ensure our work results in what your company actually needs: more qualified leads.

Reach Your Clients

Clients are hard to reach these days. Don’t waste your resources by interrupting their social media scrolling with an irrelevant offer or paying hefty fees for Google ad space. Instead, connect with customers who are already searching for your services with SEO. Be the answer they’re already looking for.

Build Your Brand

It can be hard to stand out from competitors and reach local clients if you don’t even know who your competitors are. Maybe you think the business down the road is your competition, but a quick search for your line of business shows that they don’t even have a website. Instead, a bunch of businesses you may not even know are at the top of the results, pushing your website further and further down the page.
With SEO, you can build your brand in the public square that reaches the most people: the internet. Become the trusted expert on all questions and topics relevant to your industry, and watch those clicks turn into conversions.

Increase Your ROI

Paying for an ad might result in a good ROI, but once you stop paying, the benefits stop, too. Not so with SEO. Even after you stop working with our team, your website will continue to benefit from the SEO work we’ve done, increasing your ROI in the long run.

Benefit from Local Experience

Not all searchers are the same. If you want to target potential customers in Grand Rapids or the West Michigan area, who better to help you fine-tune your strategy than a Grand Rapids-based SEO agency?

Although we can help companies with clients in any location, we’re particularly passionate about businesses based in our beloved hometown. We have the experience to help your company’s content ring true for Grand Rapidians, Michiganders, midwesterners—you name it.

Case Studies

Superior Groundcover

Superior Groundcover

5,000 total leads generated. 4,000 being organic.
767 page 1 ranking keywords

Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.

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56,191 new users from July 2022 to July 2023
1,000+ leads generated from July 2022 to July 2023

TrapBag® is a low cost, rapid deploy, engineered flood and erosion control barrier bag system designed to protect life and property from natural disasters. We provide SEO, Content, Web, and HubSpot services to them.

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White Lake Dock & Dredge

White Lake Dock & Dredge

11.411 total organic traffic
Over $5 Million in project value generated

White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services. Avalanche provides them with SEO, content, and website services.

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Getting Started with Avalanche

Ready to take your Grand Rapids business to the next level with SEO?


Frequently Asked Questions (FAQs)

Yes! We can help your business stand out from the competition by investing in local SEO strategies. We’ll investigate local competitors, research keywords from local searchers, and help improve your local Google Business Profile.

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