SEO Performance Analysis & Tracking

Track Results That Matter With SEO Performance Analysis

You’ve invested in SEO, but how do you know if your strategy is paying off? Without the right data, it’s easy to waste time on tactics that don’t get results. Avalanche’s SEO performance and analysis tracking services help you focus on the metrics that matter so you can refine your strategy and attract the right audience.

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Our Analysis & Tracking Services

SEO isn’t just about rankings. It’s about visibility, engagement, and conversions. Any SEO company can get you better rankings and track key performance indicators (KPIs), but we track the right KPIs to make sure your SEO efforts align with your business goals.

Data Deep Dives

To find out what’s driving your website’s success (or lack of success), we go deep into the data. We analyze your website’s organic performance using industry-leading tools like Google Search Console, Google Analytics, Semrush, and Looker Studio. Here’s just a taste of what our deep dives can uncover:

  • Where traffic is coming from
  • What pages are getting the most traffic
  • What content on your site is most engaging
  • What actions a prospective customer takes once they reach your website
  • Pages or posts that need improvement
  • Opportunities for growth like new service pages or content gaps

We won’t just report on numbers. We turn your data into actionable insights.

Performance Reporting Meetings

You won’t hear from us only when there’s a problem; we keep you in the loop with regularly scheduled meetings where you can pick our brains about your performance and strategy. We’ll review your custom Looker Studio dashboard that showcases your website’s performance, identify opportunities for further improvement, and answer any questions you may have. These meetings aren’t just for you to hear from us; they’re meant to empower you with deeper insights into your strategy and confidence in the results you’re getting.

Data-Driven SEO Strategy Adjustments

SEO isn’t static. Your strategy shouldn’t be, either. We use the data we collect to refine your keyword targeting, content strategy, and technical optimizations. If the numbers don’t support the strategies we initially put in place, we’re not scared of change. We want the same thing you do: more organic traffic for your website that turns into customers.

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Stop guessing about your SEO performance. Get clear, actionable insights to improve your rankings and turn visitors into customers.

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Is SEO Performance Analysis Right for Your Business?

If you’re not sure whether your SEO is driving real results, or if you want to level up your strategy, our performance tracking services can help. Whether you’re an established business or just starting your strategy, set yourself up for long-term success with in-depth data interpretation for SEO.

Industries

The markets where we have developed our expertise.

Benefits of Tracking & Analyzing SEO Performance

Identify Your Strategy’s Strengths & Weaknesses

SEO is more than just filling your website with keywords. That’s the content equivalent of throwing spaghetti at the wall and hoping it sticks. Analyzing SEO performance trends helps you pinpoint what’s working well so you can do more of that—and what needs improving so you can refine those strategies. 

For example, let’s say your blog content is driving a lot of organic traffic, but the data shows that visitors leave your site without taking action. This could mean we need to optimize your calls to action (CTAs), improve internal linking, or even run a conversion rate optimization (CRO) campaign on your top-performing blog posts.

Gain Insight Into Your Competitors

As part of your ongoing performance analysis, we keep track of not only how your competitors are ranking but also how their customers react to their products and services. 

For example, if a competitor is ranking higher for a keyword you’re targeting, a closer look might reveal that they have stronger backlinks or more in-depth content. That might indicate an opportunity to close a content gap on your own site.

On the other hand, if we find your competitors are consistently receiving poor reviews in a particular area, that’s an opportunity to showcase how your brand shines. For instance, if your competition gets bad reviews about their customer service, we can make sure your content highlights your exemplary customer care to attract those disgruntled customers.

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SEO Performance Analysis & Tracking Case Studies

What We Look For in an SEO Performance Analysis

When we look at your SEO strategy’s performance, we look at a wide range of metrics:

  • Organic impressions: How often does your site appear in search results? Low impressions may mean your brand doesn’t have enough visibility yet.
  • Click-through rate: How often are people clicking on your site on the SERP (search engine results page)? A low CTR could mean weak meta descriptions or irrelevant keyword targeting.
  • Branded vs. non-branded keywords: Are people searching for the name of your business, or are they discovering you through industry-related searches? We analyze this traffic split to keep your strategy agile.
  • Engagement rate: Once visitors land on your site, do they stick around? We look at metrics like bounce rate and time on page to gauge whether your content is engaging.
  • Conversions: Are you actually getting growth from your SEO strategy? We measure your ROI by tracking the key events that matter most to your business, whether that’s form submissions, purchases, phone calls, or anything else.

Ultimately, we look for an increase in conversions (or key events). All the other metrics are helpful, but your business relies on people taking action once they reach your site. We work hard to make that happen.

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Start Getting Better Leads for Your Business

Your business deserves a better SEO strategy. Let’s dive into the data and turn your website into your best revenue generator.

Frequently Asked Questions

An SEO audit is the review we perform when we begin working with you to identify technical, on-page, and content-related issues that are affecting your site’s ability to rank. SEO performance analysis focuses on tracking and measuring ongoing results and using that data to continually improve and refine your strategy.

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