A Few Companies That Trust Our Team and Process
Our Analysis & Tracking Services
SEO isn’t just about rankings. It’s about visibility, engagement, and conversions. Any SEO company can get you better rankings and track key performance indicators (KPIs), but we track the right KPIs to make sure your SEO efforts align with your business goals.
Data Deep Dives
To find out what’s driving your website’s success (or lack of success), we go deep into the data. We analyze your website’s organic performance using industry-leading tools like Google Search Console, Google Analytics, Semrush, and Looker Studio. Here’s just a taste of what our deep dives can uncover:
- Where traffic is coming from
- What pages are getting the most traffic
- What content on your site is most engaging
- What actions a prospective customer takes once they reach your website
- Pages or posts that need improvement
- Opportunities for growth like new service pages or content gaps
We won’t just report on numbers. We turn your data into actionable insights.
Performance Reporting Meetings
You won’t hear from us only when there’s a problem; we keep you in the loop with regularly scheduled meetings where you can pick our brains about your performance and strategy. We’ll review your custom Looker Studio dashboard that showcases your website’s performance, identify opportunities for further improvement, and answer any questions you may have. These meetings aren’t just for you to hear from us; they’re meant to empower you with deeper insights into your strategy and confidence in the results you’re getting.
Data-Driven SEO Strategy Adjustments
SEO isn’t static. Your strategy shouldn’t be, either. We use the data we collect to refine your keyword targeting, content strategy, and technical optimizations. If the numbers don’t support the strategies we initially put in place, we’re not scared of change. We want the same thing you do: more organic traffic for your website that turns into customers.
What Our Customers Say About Us
Who We Work Best With
We work best with home service brands that want consistent, qualified inbound leads and have the team to convert them.
We get your future customers to your site and your phone ringing.
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Stop guessing about your SEO performance. Get clear, actionable insights to improve your rankings and turn visitors into customers.
Is SEO Performance Analysis Right for Your Business?
If you’re not sure whether your SEO is driving real results, or if you want to level up your strategy, our performance tracking services can help. Whether you’re an established business or just starting your strategy, set yourself up for long-term success with in-depth data interpretation for SEO.
Benefits of Tracking & Analyzing SEO Performance
Identify Your Strategy’s Strengths & Weaknesses
SEO is more than just filling your website with keywords. That’s the content equivalent of throwing spaghetti at the wall and hoping it sticks. Analyzing SEO performance trends helps you pinpoint what’s working well so you can do more of that—and what needs improving so you can refine those strategies.
For example, let’s say your blog content is driving a lot of organic traffic, but the data shows that visitors leave your site without taking action. This could mean we need to optimize your calls to action (CTAs), improve internal linking, or even run a conversion rate optimization (CRO) campaign on your top-performing blog posts.
Gain Insight Into Your Competitors
As part of your ongoing performance analysis, we keep track of not only how your competitors are ranking but also how their customers react to their products and services.
For example, if a competitor is ranking higher for a keyword you’re targeting, a closer look might reveal that they have stronger backlinks or more in-depth content. That might indicate an opportunity to close a content gap on your own site.
On the other hand, if we find your competitors are consistently receiving poor reviews in a particular area, that’s an opportunity to showcase how your brand shines. For instance, if your competition gets bad reviews about their customer service, we can make sure your content highlights your exemplary customer care to attract those disgruntled customers.
SEO Performance Analysis & Tracking Case Studies
TrapBag©
TrapBag Barriers is a U.S.-based manufacturer of patented flood and erosion control barriers. TrapBag was originally created for hurricane response, but has since found new applications and markets for their products. With the expansion of their original product line, the company has become the go-to solution for disaster protection and damage prevention. Today, TrapBag’s barrier systems are used worldwide. Avalanche Creative started SEO work in April 2020, and has continued to help TrapBag grow and scale since.
Preferred Homes
Preferred Homes is the perfect example of planning the work and working the plan. By executing our SEO strategy, Preferred Homes rapidly increased their search visibility, even surpassing one of their key manufacturers in organic leads. This led to their acquisition, which was announced in the summer of 2024. Preferred Homes worked with Avalanche for 4 years and more than 10x’d their leads.
Jay Hidalgo
Jay Hidalgo uses StratOp tools and techniques to provide business management coaching, executive coaching, and leadership coaching. Jay has worked with Avalanche for 4+ years on SEO and content.
What We Look For in an SEO Performance Analysis
When we look at your SEO strategy’s performance, we look at a wide range of metrics:
- Organic impressions: How often does your site appear in search results? Low impressions may mean your brand doesn’t have enough visibility yet.
- Click-through rate: How often are people clicking on your site on the SERP (search engine results page)? A low CTR could mean weak meta descriptions or irrelevant keyword targeting.
- Branded vs. non-branded keywords: Are people searching for the name of your business, or are they discovering you through industry-related searches? We analyze this traffic split to keep your strategy agile.
- Engagement rate: Once visitors land on your site, do they stick around? We look at metrics like bounce rate and time on page to gauge whether your content is engaging.
- Conversions: Are you actually getting growth from your SEO strategy? We measure your ROI by tracking the key events that matter most to your business, whether that’s form submissions, purchases, phone calls, or anything else.
Ultimately, we look for an increase in conversions (or key events). All the other metrics are helpful, but your business relies on people taking action once they reach your site. We work hard to make that happen.
Start Getting Better Leads for Your Business
Your business deserves a better SEO strategy. Let’s dive into the data and turn your website into your best revenue generator.
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Frequently Asked Questions
What’s the difference between an SEO performance analysis and an SEO audit?
An SEO audit is the review we perform when we begin working with you to identify technical, on-page, and content-related issues that are affecting your site’s ability to rank. SEO performance analysis focuses on tracking and measuring ongoing results and using that data to continually improve and refine your strategy.