SEO Performance Analysis
Tracking the Results that Matter
Two of the most important parts of a successful SEO strategy are detailed analytics and reporting. They allow you to see where to make improvements, capitalize on what’s working, and respond to changes in the rankings. It also helps ensure that your SEO team is staying on top of things and working hard to get you great results.
What Is SEO Performance Analysis?
An SEO performance analysis is a detailed, data-driven look at how your website is performing across multiple SEO metrics. It looks at statistics such as organic traffic, click-through rates, and conversions, and it breaks down the performance of individual pages and blog posts to show how their organic performance has changed over time.
Benefits of Tracking SEO Performance
By clearly showing detailed results of the current strategy, an SEO performance analysis allows you to see the strategy’s strengths and weaknesses. The analysis will show pages that are falling in the search result rankings that could benefit from an update with fresh content as well as opportunities to expand on content that is performing well.
A sound SEO performance analysis should also give you insights into your competitors. You’ll be able to see which keywords they’re ranking for, what type of content has proven successful for them, and where there may be gaps in their content that show a consumer need that you could fulfill.
Is Having a Third Party Perform SEO Analysis Right for You?
If you feel unsure about your current SEO strategy, or you think it could use a boost from a fresh pair of hands, it’s a great idea to work with an SEO agency. You can benefit from the expert advice of a team that does SEO performance analysis, creates new strategies, and develops content on a daily basis.
At Avalanche Creative, we work with teams of all sizes to build and execute a prescriptive SEO strategy that will help them improve traffic to their site, generate leads, and increase revenue. Whether you’re a small business of one or two people or a major company with a national reach, we offer services that are tailored to your website.
SEO Performance Analysis vs. SEO Audit Services
An SEO performance analysis and an SEO audit are similar services that sometimes overlap, depending on who is completing them. At Avalanche Creative, an audit is completed at the beginning of our process, and it involves competitor research, a technical audit of your website, and an initial content strategy. It enables our team to understand the current strategy, so we can improve it or build a new one.
The SEO performance analysis is part of our ongoing work with a client that shows us how the new strategy is performing and what adjustments need to be made. It involves updates on many of the details that were found in the audit, such as technical concerns, content gaps, and competitor analysis.
Get SEO Performance Analysis Services
Looking for a straightforward, easy-to-understand report on your SEO success? Contact us to learn about our SEO performance analyses.
Our Process
At Avalanche Creative, we’re always diving deep into the data to find new ways to help our clients. We have quarterly meetings with each of our clients to present our SEO performance analysis using multiple software tools including Looker Studio, Google Analytics 4, and SEMrush. Since SEO is a long-term strategy, we’ve found that quarterly reports are a great way to show how organic traffic and leads are performing over time.
It’s important to us that our clients are able to read and understand the different aspects of the report, so they can feel confident in the strategy and make contributions based on knowledge of their company and industry. When we sift through the data and create the reports, we prioritize the information that our clients tell us is key to their overall business goals, and what we know to be important based on our experience.
Our Looker Studio and GA4 SEO reports show the most popular landing pages that visitors are using to enter your site, how long they tend to stay, and how many of them click through to another page. We can track their journey through the website to see which actions they complete, such as emails and form submissions. We can also see which pages are getting a lot of views but aren’t seeing a lot of conversions. This is a great way to determine which pages could benefit from a conversion rate optimization (CRO) campaign.
Using SEMrush, we can dive into the technical details of your website to see which pages have broken links, haven’t been crawled by Google, or have duplicate metadata. This allows us to fix issues where pages should be performing well but are held back by a technical issue with the site.
Cost of SEO Performance Analysis
Our SEO performance analysis service is part of an overall SEO strategy that is tailored to each client. We offer multiple packages, including a custom option, so that you can choose the service that best fits your team and resources. Our other SEO services include content writing, web design, and technical SEO.
Start Getting Better Leads for Your Business
Ready to see if Avalanche’s SEO marketing analytics and strategies are right for your business? Reach out to our team for a free audit to see how we can help increase your leads and generate more revenue.
What Our Customers Say About Us
“After searching for months for competent help with my SEO, I found Avalanche.
The depth of keyword research they did for my project, along with providing a clear sitemap, content plan, based on these keywords – was above and beyond anything I could have imagined.
They delivered on time, with the highest level of professionalism.
It’s not easy to find this high-level help in the SEO world and I highly recommend their services for anyone looking to increase their ROI by being found more easily on Google.”
“I was impressed by their willingness to understand our industry. They truly do their homework to best represent us. We’ve had an impressive ROI. Since working with Avalanche Creative, we’ve identified a group of homeowners who found us through our redesigned website. This opportunity may turn into $1.5–$2 million worth of business. “
“We are still early in our engagement. All of the work and interactions we’ve had so far have been excellent and we can see steady progress being made! We are regularly adding new SEO-rich content to the site that will bring more organic traffic, and the team has been able to create everything in a way that blends seamlessly with our brand.”
“We have been working with Avalanche Creative for several years now and could not be more pleased. They have taken the time to get to know our business and understand the needs of our customers. From the initial design of the website to our ongoing SEO campaign, Avalanche has always excelled. We look forward to partnering with Avalanche in the years to come as we take our business to the next level!”
“We are so happy with our new website by Avalanche. From beginning to end, our experience with their staff and design team was wonderful. We felt that they executed our vision all while filling the design gaps that we couldn’t muster up. Our website is so full and yet so clean. The functionality is easy to navigate and the story of our brand flows so beautifully from page to page. We would highly recommend Avalanche for website design.”
“They are very knowledgeable about the work they do, and they want us to succeed as much as we do. The best thing we have done is invest with you guys!”
“I was very impressed by Avalanche’s communication, responsiveness, and problem-solving abilities when it came to web development solutions.”
“Lance and the team at Avalanche Creative have done a great job designing, launching, and optimizing our new website. The Avalanche team has proven to be skilled in design, layout, functionality, mobile optimization, and especially SEO.
Our new website update was more intensive than we expected. We really appreciated their professional guidance, transparency, and quick troubleshooting throughout the whole project. Our launch ended up occurring during the COVID-19 stay-at-home order. Even with all the uncertainty and strangeness, Avalanche made sure the launch was successful!
We highly recommend working with Avalanche Creative. We’re looking forward to making our website and online presence even better – and we’re confident they’ll be able to help us get there.”
“We reviewed several different companies before selecting Avalanche for our website revamp project. Avalanche took great care in making sure this new site represented our relationship-based agency in the marketplace. They kept us on track for launching by the deadline, and they were very responsive to our requested changes. I would highly recommend them to anyone looking to effectively and professionally represent their brand online.”
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
Case Studies
TrapBag
TrapBag® is a low cost, rapid deploy, engineered flood and erosion control barrier bag system designed to protect life and property from natural disasters. We provide SEO, Content, Web, and HubSpot services to them.
Preferred Homes
Preferred Homes is the perfect example of planning the work and working the plan. By executing on our SEO strategy, Preferred Homes rapidly increased their search visibility, surpassing one of their key manufacturers in organic leads. This led to an amenable acquisition, which was announced in the summer of 2024.
Jay Hidalgo
Jay Hidalgo uses StratOp tools and techniques to provide business management coaching, executive coaching, and leadership coaching. Jay has worked with Avalanche for 4+ years on SEO and content.
Frequently Asked Questions (FAQs)
A competitor analysis is one of the first steps in developing an SEO strategy since it can save your team valuable time by seeing proof of what works and what doesn’t. A competitor analysis will determine which companies are good competitors to investigate, what keywords they are ranking for, and what kind of content they are using to rank. You should also look at details such as where they’re using PPC and which keywords they may be missing.
Related Posts
5 Essential Website KPIs for Digital Marketing Performance
Understanding and interpreting your KPIs for digital marketing is essential to creating an effective content strategy for your organization.
10 Benefits of Hiring an SEO Consultant for Your Business
Start the process of getting organic, qualified traffic and improving your Google ranking with the help of our expert SEO consulting service.
How to Measure Success in Your SEO Campaign: A Guide
Search engine optimization can be an effective channel for generating revenue and growing your business, but you can't improve what you don't measure. Creating key performance indicators that match your goals will help you craft a successful SEO strategy and track its impact on your business.