10 Benefits of Hiring an SEO Consultant for Your Business

Is your business looking to grow? Have you had the same website for years and are unsure of how it’s helping (or hurting) your sales? Your site may be in need of a revamp, and you’re in the right place to start the process. Avalanche search engine optimization consultants are passionate about helping clients improve their businesses through a variety of SEO strategies.

What Does an SEO Consultant Do?

SEO consultants may not be made of magic, but they are wizards at getting your website to rank higher on the search engine. Why does this matter? It puts your site in front of your intended audience, resulting in more qualified traffic coming your way.

10 Benefits of Hiring an SEO Consultant

Avalanche Creative’s SEO consultants bring an incredible amount of value to companies with an online presence. While there are many benefits of using an SEO company, here are the top ten.

1. Improve Your Overall Site

The overarching goal of an SEO consulting company is to enhance your site with the intent of reaching your ideal client. Our SEO consultants have a wide-ranging approach, and improving your site includes refining the user experience and usability of a website. 

This might look like auditing your site to identify problem issues, intentionally restructuring clunky or confusing layouts, and optimizing various facets of your site to boost its overall speed. Basically, anything that can be done to upgrade your website will be tackled by our talented team of SEO consultants.

2. Increase Organic Traffic

The biggest benefit to organic traffic? Cutting costs. While paid advertising, like pay-per-click ads, will get your site in front of potential customers, your profits will be slashed as you continue to spend money to reach these consumers. While it takes more skilled efforts (hello, SEO consultants!), increasing your organic traffic is a much better long-game strategy that will save you money. 

So, how is this accomplished? A multitude of ways. One of the most valuable is conducting keyword research to aid in creating relevant, knowledgeable content that your clients are interested in and actively searching for.

3. Generate More Qualified Leads

Getting your site in front of qualified leads means you’re much closer to closing a deal. SEO consultants are trained in capturing the attention of your intended audience—not just any random internet user. 

What separates regular leads from qualified leads? A standard lead is considered someone who lands on your page but isn’t ready to engage in your service. They could one day become a qualified lead, but unless they’re actively participating in learning more about your service by contacting you, they aren’t helping your business secure a sale. 

A qualified lead, on the other hand, is ready to discuss details with you. An SEO consultant will create strong call-to-actions in the CRO (conversion rate optimization) campaign to encourage qualified leads to take the next step in your sales process.

4. Save Time & Money

The two most valuable resources when it comes to running a business? Time and money. We know you’re the expert in your field, which is why we strongly believe business owners should spend their time running their businesses. No need to take time away from doing what you do best to search for ways to attract your audience—we’re here to bring your clients to you. 

Outsourcing SEO, rather than spending the resources to figure it out yourself, is an incredibly valuable investment. We won’t sugarcoat it—search engine optimization is complex, and SEO practices are ever-evolving to keep up with the fast-paced landscape that is the internet. Since our SEO consultants already have years of experience in helping businesses like yours rise up the search engine ranks, they are thoroughly equipped to revamp your website while you continue working on your daily tasks.

5. Stay Competitive in Your Industry

In an age where everyone is turning to Google to find the most reputable service for the job, website optimization plays a significant role in the success and relevancy of businesses. Even if you’re a top expert in your field, if your ideal client can’t find you because you’re on the third page of the search engine, you won’t see the growth you’re capable of. With the help of a dedicated SEO consultant, your site will have all the tools necessary to rise above competitors. 

6. Enhance Brand Awareness

SEO consultants are driven by increasing the visibility of your site. By getting your website in front of more people, you’re gaining a greater audience. Those that see you’re at the top of the Google page will associate your brand with being a top contender in solving their issues. They will be more likely to turn to your business and recommend it to others in need of similar services.

7. Analyze Your Competitors

While the saying, “If you can’t beat them, join them,” is well known, in the world of SEO, we like to say “If you want to beat them, study them”. 

Competitor analysis is essential in improving the experience for the audience. By understanding what keywords your competitors are ranking for, you’ll get a better understanding of what your potential customers are searching for, which is a great starting point for creating content that will better serve them. Get a leg up on competing businesses with our stellar SEO consulting services.

8. See Long-Term Success

If you’re seeking a quick fix that will skyrocket your sales in a week, SEO is not it. However, SEO is the best way to steadily increase website traffic overtime, helping to build brand authority and establish you as an expert in your field. Through trial & time, our SEO consulting team will work to implement practices to improve your site, analyze the results, and adapt the plan as needed. 

9. Plan Your Next Move

Creating and carrying out a thorough SEO game plan is only half of our process. The other important set of steps is found in tracking and studying your website analytics. This allows us to see how your site is performing and determine what to target next. It may demonstrate the need for a new content strategy or layout-related specifics to continue taking your site to the top. 

We stay in regular contact with our clients to keep them updated on what methods we’re employing to get your business showing up for those searching for your services, so you’ll never have to guess what’s going on with our progress.

10. Connect with More SEO Experts

SEO consultants that work for comprehensive agencies (like Avalanche!) work in tandem with various other web professionals, including content specialists and web designers, to create an extensive plan that produces consistent results. 

Avalanche Creative: Expert SEO Consulting

While other SEO consulting firms may report findings that don’t mean all that much, Avalanche SEO consultants provide results that go beyond vanity metrics. We work to ensure the audience is meaningfully engaging with your site and becoming qualified leads. Our SEO consultants regularly meet with our clients to break down findings and pivot when necessary. We are always committed to achieving positive results with the end goal of increasing revenue-generating leads.

Develop a Successful SEO Strategy

Some tools and techniques offered by Avalanches’ SEO consultants include: 

• Site auditing
• Competitive analysis
• Keyword research
• Content strategy
• Link building
• Optimization of site speed, metadata, and alt-text
• Detailed reporting

Get Connected with Local SEO Consultants

We’re excited to start the process of exponentially enhancing your website to help your audience find your business. Send us a message today to get connected with our talented SEO experts.