🏔️ Watering > Planting New Seeds

Planting new seeds feels productive, but growth comes from watering and pruning what’s already planted.

A lot of marketers chase after new. New content. New tools. New traffic.

But sometimes your next marketing win comes from what’s already created.

🚨 The Problem

Most teams publish something new and move on.

We treat URLs like a “set it and forget it” exercise.

And sure, that’s easy when marketing just means checking a box.

“Look at me, I did marketing — I published something.”

Wrong.

Stop publishing anything new until you know exactly what outcome you want and what metrics prove you’re getting closer.

For us, that means generating leads through a website.

And the early signs that a page is contributing are simple:

• URL impressions and rankings
• Clicks through to the page

🏃 Activity

Pick one high-performing page or one that should drive valuable business outcomes:

1. Export its top queries from Google Search Console.
2. Identify secondary keywords (positions 11–30) and work them into new content sections, FAQs, headings, and CTAs.

Vibe with AI: Ask AI to analyze your page and queries and work through optimizing for the most impactful keywords.

📝 Output

A page that already has some early validation in its current visibility, getting a glow up. It’s got roots. Now make it grow.

📈 Outcome

• Improved positions in Google and AI results.
• More traffic.
• More of the outcomes you want from your website.

Tend to your pages and watch performance grow!

Want to be a beta tester for Page Pulse? I’m building software that helps measure and improve website performance by:

• Automatically tracking and monitoring web page changes.
• Providing insights on how changes affect the metrics you care about.
• Offering AI-powered recommendations on what to change based on your GSC/GA, SERP data, and your page change history.

Fill out this quick form, then I’ll invite you.