Grow Your Business Through Your Website

We help organizations build demand and generate leads from their website through evidence-based SEO and content marketing.

Learn How We Do It
avalanche effect

Results-Focused Approach

Results are what you're here for. Our approach to SEO and content strategy is methodically designed to get you results... then get you more.

Learn more about our approach

We are content architects.

SEO is all about strategizing, organizing, creating, promoting, and managing content to build authority.

An architect designs buildings and supervises their construction.

Similarly, we design your content strategy and supervise the construction of building your authority.

What People Say

Client testimonials.

Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.

Titus Kamps

Superior Groundcover

Working with Lance, Brady, and team was a delight. They are super smart and know a thing or two about SEO. We talked about strategy, went through the entire SOP in depth (seriously they had so many ideas, I loved it) and they gave it to us to execute it ourself (to save money!). Having them do it probably would have saved us time in the long run!

They were super easy to work with and put together so much documentation for us. Will definitely work with them in the future and would highly recommend them for anyone looking to add SEO to their marketing strategy (which you definitely SHOULD with Avalanche).

Erin S.

City Innovation Labs

Avalanche Creative was a dream come true. I hired Avalanche and was instantly reassured that this was a good move. They responded to my message within minutes and had a plan to migrate my site that day. I was in a bit of a bind and needed them to complete the task, thinking 2-3 weeks would be a short timeline. They had the site up and running in 3 days. Wow!!!! Couldn't be happier, the site is beautiful, easy to navigate and better than the preexisting. Thank you again, I'm a forever customer!

Natalie V.

FEATURED RESULTS

Superior Groundcover

Superior Groundcover is a material supply landscape company in Grand Rapids, MI. We increased their website leads by over 1,000% in less than one year from SEO and content marketing.

Read the Story
search console screenshot

Learn SEO in 30 Minutes

Okay, that's a big claim, but in the same amount of time it takes to get an oil change, I'll show you how to turn your website into a lead-generating machine.

  • Visualize your current SEO opportunities.
  • Get actionable advice on where to begin.
  • No selling SEO unless you're buying SEO.
Schedule a Call with Lance
lance beaudry headshot

Lance Beaudry

Co-Owner of Avalanche Creative

Let me show you how SEO works and how it can do work for your business; generate qualified leads, drive new revenue, build demand.

Our Process

Be human-focused and results follow.

  • Identify Demand

    We analyze data to create an evidence-based content strategy, driven by SEO.

  • Create Content

    We create the content your audience demands to attract them to your website.

  • Build Authority

    Engaging content builds authority, creates brand advocates, and generates leads.

Services

What we do to get you results.

We offer comprehensive SEO and content strategy services.

View a complete list of our SEO services and processes.

We are a Grand Rapids SEO company, but our reach goes far beyond West Michigan when it comes to dominating search engine results. If you need help getting more qualified traffic to your site and converting that traffic into customers, we can help.

Working or considering working with WordPress? Visit our WordPress page to help you along your journey. Find help like:

  • Why you should use WordPress
  • Getting started with WordPress
  • Starting a new WordPress website
  • Plugins
  • Customizing WordPress
  • General help

We offer complete end-to-end WordPress consultation. Everything from building a new site, adding custom functionality to a current site, developing custom plugins, and supporting your environment.

Learn more about our WordPress consultation

Blog

Helpful content for your journey to the top.

SEO Process for a New Website

By Lance Beaudry

If you’re going to build a new website, it’s crucial to consider SEO. In fact, at Avalanche Creative, we believe that SEO should be the driver of what you build in a new website. Find out why in this article.

Read More
guide / keywords / Web Design

How to Use Keywords for SEO: A Complete Guide

By Lance Beaudry

Learn how to use keywords for SEO. A complete guide on how to identify searcher intent, organize keywords and create content that ranks.

Read More
guide / keywords / seo

Building a Framework for Your Local Business’s Website

By Lance Beaudry

Learn how to organize content and pages on your website to bring in more valuable local traffic and personalize content to your searchers’ needs.

Read More
avalanche email / content marketing / seo

Browse more articles: visit our blog

Let's Get You To The Top

Find out if we can help your organization achieve results.

Send a message

Send us a message

Contact Us

Ready for a call?