Grand Rapids Marketing & SEO Agency

Make Every Search Lead to You

Build a lead engine that compounds instead of resetting. Avalanche finds the searches your buyers use, writes the pages that win them, and designs the site that closes the deal.

★★★★★ 5.0 Google Reviews
Organic leads · North County Landscape Co.
+308%
more organic leads, busy season vs. prior year
Year 1 with Avalanche
66 leads
JanFebMarAprMayJunJulAugSepOctNovDec
Google Partner Certified
12+ Years In Business
200+ Happy Clients
What We Do

Get Results That Grow the Business

Visibility

Show Up Where Buyers Look

  • Land in the top 3 results, which get more than half of all clicks
  • Claim one of the 3 map pack spots for your service area
  • Get named in AI answers from Google, ChatGPT, and Perplexity
Lance walking a client through search data
Phone and Avalanche mug on a desk
Leads

Turn Searches Into Booked Jobs

  • Add dozens of qualified leads every month
  • Know your cost per lead, down to the dollar
  • Fill your schedule several weeks out, even in the slow season
Authority

Win Trust Before the First Call

  • Answer the questions buyers Google before they pick up the phone
  • Turn five-star reviews into the reason they pick you
  • Choose which jobs to take, because the phone keeps ringing
Keelie laughing at her laptop
How We Do It

The Avalanche Playbook

Step 1

Find the Searches Worth Winning

Every engagement starts with the data. Avalanche maps the searches your customers type, the competitors already ranking for them, and the gaps nobody has filled. Keywords get prioritized by revenue potential, not search volume alone.

SEO Services →
Step 2

Create Pages That Rank and Close

Avalanche writes the pages that rank and the pages that close. Service pages, location pages, and blog posts are written by people who learn your industry, are checked against your voice, and are aimed at a search someone is typing right now.

Content Writing →
Step 3

Build a Site That Converts

Avalanche builds sites where design and SEO happen in the same room. Fast load times, clear paths to the phone number, and a structure Google can crawl without complaint.

Website Design →
Free Audit

Want to Know Where You Stand?

Get a free audit in three steps:

1

Tell us your website and your goals.

2

Get a recorded audit of your rankings, site, and competitors within 5 business days.

3

Book a call to walk through it. Keep the audit either way.

Lance and Keelie
Lance & Keelie

They record your audit and walk you through it personally. No sales pitch.

Request your free audit

We'll reply within one business day. No spam, ever.

Case Studies

See the Results

View All Case Studies →
Case Study

North County Grew Organic Leads 53% in One Year

The problem: North County Landscape Co. wanted to scale their business without burning more budget on paid traffic.

The assets: They had a five-star reputation and a website that wasn’t capitalizing on it.

The strategy: Avalanche built rewrote their service pages, created new service area pages, and wrote blogs specific to their business

The result: Leads during their busy season grew by 300%. All from organic search.

Read the Full Case Study →
North County Landscape Co. website
242.9%

increase in conversions year over year

308%

more organic leads during busy season vs. the previous year

Industries

Who We Love Working With

Landscapers

We've worked with more landscapers than any other kind of client. We build websites that fit the industry, get leads, and add personality to your brand, then rank you for installs, maintenance, hardscaping, and snow removal.

See Our Case Studies →
Landscaping

Some of the Many Partners We've Worked With

Green Side Up Landscaping North County Landscape Co. Christian Brothers Clean Peak Landscaping Nate O'Grady Fleis & VandenBrink Gordon Water Systems TrapBag
Reviews

Sure, We're Biased. They Aren't.

★★★★★5.0 on Google

"They are very knowledgeable about the work they do, and they want us to succeed as much as we do. The best thing we have done is invest with you guys!"

Nick Fasano
Sales Manager

"I was very impressed by Avalanche's communication, responsiveness, and problem-solving abilities when it came to web development solutions."

Bailey Kershaw
Content Manager

"Lance gets it. A strategic marketer who makes it happen. That's a rare combination in digital marketing today."

Jay Hidalgo
Local Business Leader and Coach
Partnership

What Working Together Looks Like

✓

Strategy Plan

Every client starts with a plan instead of a package. Avalanche delivers keyword research, a sitemap, a content plan, and a competitive audit before a single page gets written, so the work that follows has a reason behind it.

✓

Monthly Reporting

Every month, Avalanche sends a report you can read in 10 minutes: rankings, traffic, leads, what got done, and what's next. Clients know where their money went and what it produced.

✓

Quarterly Strategy Meetings

Four times a year, Avalanche sits down with you to review results and reset priorities. Seasons change, markets shift, and the plan adjusts with them.

The Avalanche team
Lance and Keelie talking by the window
Lance and Keelie reviewing a report
Pricing

Your Business. Your Goals. Your Plan.

These tiers are starting points. Every Avalanche engagement starts with a Strategy Plan: a discovery process where we map your situation to the level of investment that gets you to your goal without overbuying.

Compare Plans
Essentials
$2,000 /mo

Small businesses starting with SEO

Most Popular
Growth
$3,000 /mo

Businesses ready to scale

Market Leader
$5,000+ /mo

Dominating the most competitive markets

Website & SEO audit
Competitor & keyword research
Content & site strategy
Growth roadmap
On-page & technical optimization
Local SEO optimization
Targeted link building
–
Monthly reporting & quarterly deep-dives
–
Web design & development support
Light
Medium
Heavy
Local Service Ads management
–
PPC (Google Ads) management
–
–
Content production
Light
Medium
Heavy
Lead-generation focus
Foundation
Expanded
Maximum
An honest heads-up

SEO probably isn't right for you if you need leads this week, you can't take on more work even at a higher ticket, or you're not ready to commit to a 6–12 month build. If that's you, we'll tell you and point you toward what'll actually help. Turning away bad fits is how we keep the good ones.

Add Paid Search

Leads This Month. Leads for Years.

SEO is the engine. It compounds, but it takes time to spin up. PPC is the bridge: page-one placement from day one, so the phone rings while the rankings climb. Add it to any plan.

Right Now

PPC fills the pipeline tomorrow

Show up at the top of the page for buyers searching your services in your service area, before a single page has had time to rank.

  • Live on page one in days, not months
  • Pay only for clicks from people in your market
  • Every dollar tracked to a call, form, or booked job
Add PPC to Your Plan →
For the Long Run

SEO takes over as it compounds

As organic rankings climb, the same searches start coming in for free. We shift budget out of ads and into the engine you own.

  • Paid search data tells us which pages to build first
  • Ad spend tapers as organic leads replace paid ones
  • One team, one strategy, one report
Compare SEO Plans

Find Out What Your Site is Missing

Get a free audit and find out what's keeping you off page one.

Lance
Keelie

You'll be talking with Lance and Keelie.

Free · No pressure · You'll leave with a plan either way.

Frequently Asked Questions

How long does it take to see results from SEO?▼

It depends on your starting point, but most clients begin to see early traction within three to six months. SEO is a long game, but one with compounding results.

What makes Avalanche different from other SEO agencies?▼

We don't sell keyword lists or offer one-size-fits-all packages. We build each strategy from the ground up based on your goals, your audience, and your market, then revisit your strategy every 90 days to make sure it's still operating at peak.

Do you offer reporting?▼

Yes. You'll get clear, jargon-free reporting every month that's focused on what matters: traffic, leads, and ROI.

How much does it cost?▼

Our SEO engagements are built around your goals and starting point. Most clients invest $2,500–$5,000/month. We'll walk you through your options and only recommend what we believe will bring a return.

Can you work with businesses outside of Grand Rapids?▼

Absolutely. While we're proudly based in Grand Rapids, our clients (and our team!) are located all over the U.S.

Read Our Blog

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