Grow Your Business Through Your Website
We help organizations build demand and generate leads from their website through evidence-based SEO and content marketing.
- You know you should be getting more leads from your website, but you're not sure how.
- You know you need to create content, but you're not sure what to create and how to measure success.
- You would like more qualified, sales-ready leads and to reduce CAC (customer acquisition costs), but you're not sure how marketing can do that.
- You think your customer is using search engines to solve their problems, but you aren't sure how.
We help you solve marketing-based, revenue-generating problems through content marketing and SEO.
- We analyze data to create an evidence-based SEO & content strategy.
- We create the content your audience demands to attract them to your website.
- Engaging content builds your authority, creates brand advocates, and generates leads.
Companies that work with us for over a year generate over 130% more leads than before.
If you think you might be a good fit for our process then let's find out.
Contact us to schedule a hassle-free conversation.
- We'll show you how our solutions will solve your problems.
- You'll learn more about how to build a demand-based website.
- You might laugh at one of our bad puns.
Results-Focused Approach
Results are what you're here for. Our approach to SEO and content strategy is methodically designed to get you results... then get you more.
We are content architects.
SEO is all about strategizing, organizing, creating, promoting, and managing content to build authority.
An architect designs buildings and supervises their construction.
Similarly, we design your content strategy and supervise the construction of building your authority.
What People Say
Client testimonials.
Clients
Some of the company we proudly keep.
FEATURED RESULTS
Superior Groundcover
Superior Groundcover is a material supply landscape company in Grand Rapids, MI. We increased their website leads by over 1,000% in less than one year from SEO and content marketing.
Our Process
Be human-focused and results follow.
Identify Demand
We analyze data to create an evidence-based content strategy, driven by SEO.
Create Content
We create the content your audience demands to attract them to your website.
Build Authority
Engaging content builds authority, creates brand advocates, and generates leads.
Learn SEO in 30 Minutes
Okay, that's a big claim, but in the same amount of time it takes to get an oil change, I'll show you how to turn your website into a lead-generating machine.
- Visualize your current SEO opportunities.
- Get actionable advice on where to begin.
- No selling SEO unless you're buying SEO.
Lance Beaudry
Co-Owner of Avalanche Creative
Let me show you how SEO works and how it can do work for your business; generate qualified leads, drive new revenue, build demand.
Services
What we do to get you results.
We offer comprehensive SEO and content strategy services. Our SEO services are broken down into two categories:
We Do. You Assist.
Local SEO | National SEO
You Do. We Assist.
SEO Consultation
Our company is based in Grand Rapids, but our reach goes far beyond West Michigan when it comes to dominating search engine results. If you need help getting more qualified traffic to your site and converting that traffic into customers, we can help.
What makes our CRO services unique? Our process of building a results-driven strategy.
We start by defining the measurable (email subscribers, leads, contact requests, sales, etc.)
- Build: We do a complete site audit to understand and empathize with your site visitors / potential customers. This is where we collect ideas for user experience improvements and conversion collateral that will be irresistible to your audience. Then we build an initial campaign based upon identifying the best landing pages.
- Measure: We look at the initial results of our campaign(s), run some tests, and see if and how well each campaign is converting traffic.
- Learn: We regularly (on a monthly basis) make adjustments to increase the conversion rates.
- Repeat: We do it over and over again for new campaigns on a monthly basis.
Learn more about our CRO Services
Working or considering working with WordPress? Visit our WordPress page to help you along your journey. Find help like:
- Why you should use WordPress
- Getting started with WordPress
- Starting a new WordPress website
- Plugins
- Customizing WordPress
- General help
We offer complete end-to-end WordPress consultation. Everything from building a new site, adding custom functionality to a current site, developing custom plugins, and supporting your environment.
Blog
Helpful content for your journey to the top.
Check Out These Thanksgiving Search Trends
Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.
Check Out This BIG Google Update
Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.
Do you put tomatoes on your fruit salad?
While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?
Browse more articles: visit our blog
Let's Get You To The Top
Find out if we can help your organization achieve results.
Send a message
Send us a message