AUTHOR

Jennie Austin

Jennie received her Bachelor of Fine Arts degree in Art & Design from Grand Valley State University. She worked for a B2B wholesaler for five years as their Marketing Manager. This role was heavily focused on content strategy for multiple brands, leading a team of creatives and content creators, and project management. She originally wanted to be a web designer or developer but learned that the key to a great website is more than just design, but also content and copy. That's how she fell in love with digital marketing.

Articles by Jennie

How SEO Content Ties into Your Digital Marketing Funnel

Believe it or not, not all content created using search engine optimization (SEO) tactics should be aimed at...

UTM Codes 101: Tracking Digital Campaign Success

Sharing your website’s content with the rest of the world is a critical step to gaining more traffic...

How to Use Infographics to Improve Your SEO Strategy

In search engine optimization (SEO), it’s always a good idea to update older content, especially content that isn’t...

The Ultimate Guide to Setting Up and Using Free Google Tools for SEO

We all know that Google is the powerhouse of search. When it comes to search engine optimization (SEO),...

The Most Important SERP Features to Rank For

Google handles over 2 trillion searches per year. One reason that so many turn to the search engine...

How the Right Content Template Can Make Anyone an SEO Writer

Content is the backbone of every great search engine optimization (SEO) strategy. At Avalanche Creative, we have a...