The Burger King Strategy

By Lance Beaudry

Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.

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Why and How to Focus on Fewer Marketing Channels

By Lance Beaudry

When it comes to marketing, organizations tend to go wide, jumping from channel to channel. Here’s why (and how) to go deep instead.

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Collect. Organize. Act.

By Lance Beaudry

Implementing an effective SEO strategy is as simple as these three steps: Collect. Organize. Act. Read more in this post.

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Here’s How I Use SEO to Validate Opportunities

By Lance Beaudry

If you want to start a business but you’re not sure where to begin, start by building your audience first. Here’s how SEO can help.

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hiring

The True Cost of Hiring an SEO Employee [INFOGRAPHIC]

By Rayanne Beaudry

Is it worth it to hire an in-house SEO specialist? It depends on where you’re at as a business, and the true cost might surprise you.

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Results-Focused Approach

By Lance Beaudry

At Avalanche Creative we’ve developed what we call “Results-Focused Approach.” This approach to search engine optimization, content strategy, and web development was put together and is consistently re-evaluated to make sure we approach every project with our customers’ best interests in mind.

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santorini-sunsets

Santorini Sunsets

By Lance Beaudry

How a Santorini Sunset inspired a business idea.

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