At Avalanche Creative we’ve developed what we call “Results-Focused Approach.” This approach to search engine optimization, content strategy, and web development was put together and is consistently re-evaluated to make sure we approach every project with our customers’ best interests in mind.
Results-focused is exactly what it sounds like. It’s an approach to developing web and digital marketing solutions where the end result you are looking for is our primary focus from start to finish.
The tools we use, the strategy we take, the time and investment we make; all come together for the purpose of helping you achieve what it is you are looking for.
Isn’t a results-focused approach the goal of any web project?
No. Not necessarily and, unfortunately in our experience, rarely. We often hear from people, “I need a website.” And the truth is, there are thousands of great web designers and developers that could deliver you a pretty awesome looking and functioning website.
A website is never the result you are looking for. It’s one part of what you need in order to get what you really want.
If you tell us you need a website or search engine optimization, we’ll start by asking why. We ask because we need to know what you really need in order to best help you.
- What is it you are hoping to get from your website?
- Do you know everything that your website can do for?
- Do you know how vital your website is to your overall business?
- Do you have a plan for getting people to your website?
- Who is your customer and what can we build for them on your site that will be irresistible?
These are the types of questions we ask.
By understanding both where you are today and where you want to be, we can work (utilizing our web-based expertise) to get you there.
Getting you there isn’t about delivering a website. It’s about delivering results.
Why do you ask so many questions about my business?
We believe that in today’s world every company is a technology company. Whether you admit it or not. If you don’t use technology to innovate, a competitor in your industry will.
We ask a lot of questions because we’re curious. That curiosity fuels our arrival to your best possible solution.
A powerful web solution and SEO content strategy can integrate into your organization to solve all kinds of problems.
Problems you might not know there are solutions for.
We take a personal approach; constantly pushing the status quo and wondering if there is some way we can partner together in each of our areas of expertise to innovate in your industry.
Does results-focused guarantee success?
No. Nothing can. However, it does help us mitigate the risk of building the wrong solution and helps immensely in making sure you have all the knowledge of available tools and resources you need in order to achieve the result you are looking for.
What’s the process of this approach look like?
To summarize the process I’ll share two phrases we work by:
Plan the work then work the plan.
You can’t improve what you don’t first measure.
We spend a lot of time researching, investigating, analyzing the numbers, playing with the keywords, and more to truly understand and empathize with your customer. Once we’ve understood them, we can set a course for what actions we need to take in order to help them (which will help your business).
But, before we do anything, we take a look at where you are today and identify what we aren’t measuring that we need to be.
Planning and measuring are the key processes to the results we achieve for our clients.
A great SEO strategy is all about gaining empathy for the searcher. Provide relevant, trustworthy content and you'll attract your customer through the search engines.
Our SEO Process PDF
A definitive step-by-step guide to executing search engine optimization that helps you attract and convert website visitors.