The Avalanche Creative Blog

Search Engine Optimization

The True Cost of Hiring an SEO Employee

Is it worth it to hire an in-house SEO specialist? It depends on where you’re at as a business, and the true cost might surprise you.

How One Blog Post Can Produce Tons of Leads

We’ll start with a disclaimer. It’s rare that one blog post can build enough authority quickly that it increases your rank for the right keywords and produces leads. However, if you work the right SEO strategy it’s possible to uncover missed opportunities where one, strategic blog post can increase your traffic and conversions.

How SEO is Like a Credit Score

SEO and credit scores are not all that different. They’re both pretty mysterious, and they both have many factors that contribute to them. One of the most important factors for both is length of history. I am fortunate that my parents instilled the importance of a good credit score in me at a young age.…

WordPress

6 Reasons Why You Should Use WordPress

Are you asking yourself why you should use WordPress to build your website? Here are 6 reasons why you should be using WordPress to build your website.

Shopify

How To Add Shopify Sections to Any Theme

We struggled to find an article on how to add Shopify sections to a theme that does not have sections included. So, we decided to write this straightforward, simple article.

Setting Up a New Shopify Store: Step by Step Guide

Take this standard operating procedure we use internally to set up a new client’s Shopify website. A bulleted list of everything you need to do.

Why Shopify is the Best Ecommerce Platform

Shopify is the best Ecommerce platform, hands down. Read our list of 8 reasons why Shopify is the best ecommerce platform. We love Shopify website design and development.

Resources & Reviews

What is a Customer Email Worth?

Did you know that email marketing returns, on average, $44 for every $1 spent? Yeah. That’s an amazing return. It’s because email is so cheap to send and it’s still the most effective form of digital marketing today. The problem is, it can be tricky to identify your customer and acquire their email address to begin nurturing them…

What is a Facebook Lookalike Audience?

Facebook’s Lookalike Audience allows you to create a custom audience of people on Facebook’s Ad Network that Facebook identifies as having common qualities of people that “look like” another source audience.

9 Google Chrome Extensions Every Web Designer Needs To Have

Here are the Google Chrome Extensions that we personally use and strongly recommend every web designer or developer to consider using as well. They have made our lives easier, more productive, and far less stressful.