🌱 Title Tags, Headers & Homepages

Hi there,

If you’re trying to grow your lawn care or landscaping business through Google, there’s one easy-to-miss detail that could be costing you clicks and leads.

Let’s talk about the difference between a title tag and a heading on your website. Both are important and I’ll tell you why.

What’s a Title Tag?

This is the title that appears in Google’s search results. It isn’t necessarily on your actual web page, but it helps searchers decide whether to click.

A good title tag tells both Google and the searcher exactly what you do and where you do it.

What’s a Heading?

This is the big text on your actual web page. This is the first thing that someone sees when they land on your page.

Why Do They Both Matter?

• Titles get clicks in search results

• Headings keep people on your site and guide them to take action

• Together, they build trust and boost your Google visibility

Landscaper Marketing Example

Oasis Turf & Tree is a lawn care company serving the Cincinnati, Dayton, and Northern Kentucky areas.

Why I Love It

• It speaks to people’s values, not just their lawns. The headline doesn’t just say what they do, but who it’s for (Responsible Homeowners).
• The pricing is super clear. They don’t hide behind “Contact us for a quote” walls. Instead, they list their Gold, Platinum, and Diamond packages with clear pricing and what’s included in each.
• They clearly explain what makes them different. Most lawn companies talk about weed control, but Oasis focuses on why lawns have problems in the first place.

Website Teardown

Watch me teardown Vintage Landscaping.

In this video, Lance highlights common homepage issues that cost landscaping/lawn care companies leads and revenue.

Action Items

• Add photos of the Founders or Team to the Homepage. Showing real people on the homepage builds trust and makes your business feel more personal and approachable.
• Link each listed service to a dedicated page. Dedicated service pages improve your Google rankings and help visitors find detailed info they need to choose your business.