Digital Marketing
🌱 What does SEO success look like to you?
SEO is more than rankings. It builds trust, earns referrals, and turns clicks into lasting business for your landscaping company.
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🏔️ Fresh Bait on the Hook 🎣
Learn why fresh content matters for SEO and AI visibility, and how updating old pages can help boost traffic, and leads on your site.
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🌱 The Type of Content You Should Be Creating
Want more lawn care leads? Use simple content ideas to attract homeowners on Google using what you already know and do every day.
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🌱 Title Tags, Headers & Homepages
Struggling to get lawn care leads from Google? Learn how your title tags and headings may be costing you clicks, and how to fix them fast.
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🏔️ Context Creates Clarity
Learn how to prepare your website for where AI search is going so you can show up in results for Google and ChatGPT.
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Myth: AI Content Won’t Rank
Use AI the right way to create high-ranking content. Steal these powerful prompts for research, briefs, editing, and SEO validation.
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🏔️ List of Page Edits to Increase Performance
Want better rankings? Here’s a human-first, AI-backed list of on-page SEO updates to help your pages show up and perform.
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🏔️ Summarize Your Pages with AI
Tired of guessing if your site works? Use this honest AI prompt to get real feedback, fix blind spots, and help your pages perform.
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[Webinar Video Recording] Increase Your Lawn & Landscape Leads With SEO
Learn quick fixes, page tips, proven lead-generation strategies, and simple SEO strategies to grow your landscaping or lawn care business.
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🌱 When You’re Too Close to the Yard…
You might know your site inside and out, but do your visitors? Here’s how to spot what they’re missing and make your website easier to use.
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🏔️ A Recipe for Better 🍝
Your website pages might just need a few new ingredients to work better. Lance shares how pasta night inspired a fresh approach to content.
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🏔️ AI Revolution: Adapt or Struggle
AI is changing how SEO works, not replacing it. Learn why using AI as a tool—not a substitute—is key to staying competitive in search.
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🏔️ It’s Not Us, It’s You
What if the secret to higher conversions was just one word? Using more “you” language can change how visitors respond to your site.
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🏔️ Find Content Ideas in Unusual Places
Your next great content idea could come from unexpected data! See how Manischewitz used shipping data and find unique sources for your own strategy.
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🌱Automate Communication and Close Deals Faster
Automated communications help you respond faster and convert more leads. See how CRM tools and TruGreen’s strategy improve engagement.
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🏔️ How to Rank in AI Results
Wondering how to show up in AI search results? If you’re already focused on SEO and user experience, you’re on the right track.
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🏔️ [Noindex:] Everything You’re Scared to Ask
Learn why and when to use the noindex tag for SEO. Protect sensitive content and optimize your site with easy methods for adding the tag.
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🏔️ Doing vs Tracking Marketing
Doing marketing drives results; over-tracking doesn’t. Learn to use data effectively, uncover success stories, and focus on what truly works
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🌱Add Value Beyond Your Services
Communicate your value beyond services by aligning marketing with needs. Highlight benefits, tell stories, and enhance connections.
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🏔️ Make Under-performers Your New Top Performers
Turn your underperforming web pages into high performers with simple tweaks. Learn how to identify, update, and optimize.
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Why You Need Content Data [Now]
Tracking metrics is key to content strategy. Find out how data, traffic, engagement, and conversions help you better connect with customers.
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🏔️ Your Website Isn’t Accessible. Here’s Why.
Make your website accessible to all with simple steps like adding alt text and optimizing for screen readers. Learn how these actions can expand your reach and boost your business.
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Marketing Tips for Landscapers and Lawn Care
Get inspired with The Landscaper’s Toolbox! This issue features a standout marketing example, a website teardown, and practical tips to boost your leads.
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How SEO Can Boost Your Rebranding Marketing Strategy
Explore the role SEO plays in your rebranding marketing strategy and how it can help your business grow as your brand enters a new chapter.
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Digital Environmentalism + Contribution vs. Pollution
Content isn’t just about quantity—it’s about value. Create meaningful, helpful posts, not just AI-generated noise.
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Your Guide to Finding a Healthcare Content Marketing Agency
Discover how a healthcare content marketing agency can help your organization attract new patients and build your brand with the communities you serve.
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Multi-location SEO Strategies
A multi-location SEO strategy will help you increase the number of leads you receive. Find out how to build a local SEO strategy for multiple locations.
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Dispensary SEO 101: A Guide for Dispensary Owners
When you can’t run paid ads, how can you get new users to your dispensary website? Dispensary SEO tactics can help, and here are some helpful tips.
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Should You Invest in SEO?
How do you know if SEO is the right investment for you? Here are some questions to ask yourself for a confident answer.
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What to Do if Your Page Rank Drops
How do you save your page ranking once it starts dropping? Learn how to improve your search engine ranking with various SEO strategies and SEO ranking tools.
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SEO Content Strategy vs. Content Marketing
SEO content strategy is the framework to build an effective website and outreach campaign. Content marketing is what happens when you put that plan into action.
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Top 10 SEO Best Practices for Content Writing
Developing a reliable set of SEO practices will help you bring in customers and drive revenue. Here are Avalanche’s top 10 tips for creating great content.
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Someone Will Always Do it Cheaper…
When you shop by price, you’re more likely to pay twice. This is especially true in marketing! Here’s how to make sure you’re ready to invest.
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The Next Play
As marketers, we know that things don’t always go according to plan. That doesn’t mean that you shouldn’t have a plan at all though!
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Another Night with the Frogs
Are you living with frogs in your digital marketing? Quit waiting for the right moment and just get rid of them.
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How Long Does SEO Take to Work?
It is well-known that SEO can be one of the most lucrative marketing strategies out there, but how long does it actually take to rank?
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Let’s Talk About Consistency
What’s the secret to marketing success? How do you make sure you’re doing the right things consistently? Here’s some advice from a fellow entrepreneur!
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How to Create More Shareable Pieces of Content to Boost SEO
Here’s how tweaking your content to be more shareable on social media can help boost your SEO and reach the right audience.
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How Social Media Can Build Backlinks
Building backlinks is a key step in any SEO process, but it doesn’t have to be hard to do. Start growing your backlinks with social media.
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Why and How to Focus on Fewer Marketing Channels
When it comes to marketing, organizations tend to go wide, jumping from channel to channel. Here’s why (and how) to go deep instead.
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How to Put Your Marketing Focus on Results
Get more meaningful results from your marketing by answering three simple questions: Where could you go? Where are you now? Where should you focus?
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Pumpkin Spice Breakdown
What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!
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Cotton Eye Joe Analytics: Where do they come from? Where do they go?
Do you know how users interact with your website? Use our dashboard to know where website visitors come from and where they go!
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Google’s Newest Feature & What You Should Do About it
Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.
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Call Out The Objection & Get More Conversions
Here are some actionable tips to fix the calls to action that live on your site and help you get more conversions.
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How to Find, Earn, and Make the Most of Your SEO Internship
Ready to start searching and applying to SEO internships? Learn how to land an interview, make the most of your internship, and more.
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How to Get More Valuable Traffic Using Your Current Website Data
Learn how to use Google Data Studio to identify your best performing pages and better optimize them for more valuable traffic.
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Why Your Next Marketing Internship Should Be in SEO
When it comes to marketing internships, the possibilities are endless. However, one option stands above the rest: search engine optimization.
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It’s 2021. Do I Need a New Website?
Are websites still necessary in this day and age? In this post, we take a look at how important it is to maintain a well-designed and relevant website.
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How SEO Content Ties into Your Digital Marketing Funnel
Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.
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