Search Engine Optimization
Here’s How to Use Google to Make Sure Your Site is Actually Helpful
Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!
Read Article
Level Up Your 2021 Marketing
Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.
Read Article
What are you getting Grandma for Christmas?
What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.
Read Article
An Awesome Example of Stealing Traffic from Your Competitors
Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!
Read Article
The Most Important SERP Features to Rank For
With millions of searches performed each day, Google uses user-friendly features to help searchers find information faster than ever. Learn how to use these features to drive traffic to your website.
Read Article
How to Create Tailored Offers that Convert Visitors to Sales
In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.
Read Article
What does a search for “best laptop” tell us about Google?
What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!
Read Article
Check Out These Thanksgiving Search Trends
Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.
Read Article
Check Out This BIG Google Update
Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.
Read Article
Do you put tomatoes on your fruit salad?
While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?
Read Article