๐ŸŒฑ The Type of Content You Should Be Creating

By Searrah Herendeen
,

Want more lawn care leads? Use simple content ideas to attract homeowners on Google using what you already know and do every day.

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๐ŸŒฑ Title Tags, Headers & Homepages

By Searrah Herendeen
,

Struggling to get lawn care leads from Google? Learn how your title tags and headings may be costing you clicks, and how to fix them fast.

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๐Ÿ”๏ธ Content Writing 101: Template Creation

By Searrah Herendeen
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Every great piece of content starts with a solid content template. Learn how to blend AI with human strategy to boost your SEO results.

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๐Ÿ”๏ธ Context Creates Clarity

By Searrah Herendeen
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Learn how to prepare your website for where AI search is going so you can show up in results for Google and ChatGPT.

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Myth: AI Content Wonโ€™t Rank

By Searrah Herendeen
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Use AI the right way to create high-ranking content. Steal these powerful prompts for research, briefs, editing, and SEO validation.

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๐Ÿ”๏ธ List of Page Edits to Increase Performance

By Searrah Herendeen
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Want better rankings? Hereโ€™s a human-first, AI-backed list of on-page SEO updates to help your pages show up and perform.

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๐Ÿ”๏ธ SEO vs. SXO: What Is It?

By Searrah Herendeen
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Discover how combining SEO with user experience (SXO) can boost traffic, lower bounce rates, and drive more conversions.

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construction content marketing

Construction Keywords: A Complete List & How to Use Them

By Avalanche Web Team

Get 300+ SEO keywords for the construction industry to boost your online visibility, get more website traffic, and grow your revenue.

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Top HVAC SEO Keywords That Bring in Calls

By Avalanche Web Team

Free SEO keyword list for HVAC companies. Rank higher on Google, get more local leads, and grow your business with better SEO.

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๐Ÿ”๏ธ Summarize Your Pages with AI

By Searrah Herendeen
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Tired of guessing if your site works? Use this honest AI prompt to get real feedback, fix blind spots, and help your pages perform.

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Roofers working on a roof

The Roofing SEO Keywords to Bring in More Calls

By Sandra Sepaniak

Use this list of free SEO keywords for roofing companies to rank higher on Google. Grow your business with how people search for roofing services.

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The Local SEO Strategy Landscaping Companies Actually Need

By Avalanche Web Team

Build a real local SEO strategy for your landscaping business. Get found by the right customers, in the right zip codes, and turn searches into service calls.

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[Webinar Video Recording] Increase Your Lawn & Landscape Leads With SEO

By Searrah Herendeen
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Learn quick fixes, page tips, proven lead-generation strategies, and simple SEO strategies to grow your landscaping or lawn care business.

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๐ŸŒฑ When Youโ€™re Too Close to the Yardโ€ฆ

By Searrah Herendeen

You might know your site inside and out, but do your visitors? Hereโ€™s how to spot what theyโ€™re missing and make your website easier to use.

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๐Ÿ”๏ธ A Recipe for Better ๐Ÿ

By Searrah Herendeen

Your website pages might just need a few new ingredients to work better. Lance shares how pasta night inspired a fresh approach to content.

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Working with AI

๐Ÿ”๏ธ AI Revolution: Adapt or Struggle

By Searrah Herendeen

AI is changing how SEO works, not replacing it. Learn why using AI as a toolโ€”not a substituteโ€”is key to staying competitive in search.

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Site Search

๐ŸŒฑ Searching Your Own Site

By Searrah Herendeen
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Want to see how well your website ranks? Try this quick site search. Compare results, spot gaps, and learn how to make your pages stand out.

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AI Brain Data Board

๐Ÿ”๏ธ Are AI Overviews Stealing Your Clicks? ๐Ÿ˜ฌ

By Searrah Herendeen

Googleโ€™s AI Overviews are changing search, pushing results down and shifting where clicks go. Are they hurting your traffic or helping?

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Golden stars with the word "You: on them

๐Ÿ”๏ธ Itโ€™s Not Us, Itโ€™s You

By Searrah Herendeen

What if the secret to higher conversions was just one word? Using more โ€œyouโ€ language can change how visitors respond to your site.

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Landscaping edge

๐ŸŒฑ Finding Your Edge

By Searrah Herendeen

Massive directories are dominating search results, but you donโ€™t have to compete head-on. Service pages and keywords can give you an edge.

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AI handshake

๐Ÿ”๏ธ AI Content Reviews (STEAL MY PROMPTS)

By Searrah Herendeen

Use these AI prompts to create empathy-driven website content that ranks in search engines and resonates with real people.

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Kickstart Keywords

๐Ÿ”๏ธ Kickstart Keywords

By Searrah Herendeen

See how building content around early-stage search terms helped Preferred Homes earned 247,007 clicks and over 1,600 conversions from Google.

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๐ŸŒฑ Succeed When Your Content Generates Leads

By Searrah Herendeen

Get your lawn and landscape business found on Google with great content! Learn how to attract leads, boost rankings, and grow online.

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๐Ÿ”๏ธ Deep Cleaning Your Technical SEO

By Searrah Herendeen

From faster load speeds to eliminating 404 errors, these essential maintenance tips will help boost your rankings and user experience.

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Sea of Sameness

๐Ÿ”๏ธ Sea of Sameness

By Searrah Herendeen

Learn how to create unique content that ranks, drives traffic, and convertsโ€”without relying on AI-generated fluff.

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SEO and PPC Ven diagram

๐ŸŒฑ Should You Invest in SEO or PPC?

By Searrah Herendeen

Trying to get your business found on Google? Learn the difference between SEO and PPC, when to use each, and how they can work together.

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UX/UI planning

๐Ÿ”๏ธ UX โ—Hazardsโ— to Avoid

By Searrah Herendeen
,

Simplify your websiteโ€™s user experience, improve navigation, and boost conversions with easy steps to guide visitors.

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Unique Content Ideas

๐Ÿ”๏ธ Find Content Ideas in Unusual Places

By Searrah Herendeen

Your next great content idea could come from unexpected data! See how Manischewitz used shipping data and find unique sources for your own strategy.

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๐ŸŒฑAutomate Communication and Close Deals Faster

By Searrah Herendeen

Automated communications help you respond faster and convert more leads. See how CRM tools and TruGreenโ€™s strategy improve engagement.

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๐Ÿ”๏ธ How to Rank in AI Results

By Searrah Herendeen

Wondering how to show up in AI search results? If youโ€™re already focused on SEO and user experience, youโ€™re on the right track.

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How to Stretch Your Content on a Budget

By Searrah Herendeen

Make the most of your content with smart repurposing. From blog updates to podcasts, discover simple ways to boost SEO without breaking the bank.

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SEO Content Writing Services

By Lance Beaudry

Want quality content that ranks and converts? Weโ€™ve put together a complete guide to SEO content writing services. Need SEO content? Letโ€™s chat.

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๐Ÿ”๏ธ [Noindex:] Everything Youโ€™re Scared to Ask

By Searrah Herendeen
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Learn why and when to use the noindex tag for SEO. Protect sensitive content and optimize your site with easy methods for adding the tag.

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๐Ÿ”๏ธ Doing vs Tracking Marketing

By Searrah Herendeen
,

Doing marketing drives results; over-tracking doesnโ€™t. Learn to use data effectively, uncover success stories, and focus on what truly works

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The word "Blog" is written in bold sharpie on a notebook next to a potted succulent plant

๐Ÿ”๏ธ Essentials for Blog Content

By Searrah Herendeen

Kickstart 2025 with better blogs! Learn front-end and back-end essentials to optimize posts for users and search engines.

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seo content template

Creating the Perfect SEO Content Template in Google Docs

By Lance Beaudry

Learn how to create an SEO Content Templates in Google Docs to help drive new traffic to your website from the search engines. SEO Content Templates provide specific recommendations and directives for creating new content on your website with the purpose of improving your SEO.

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๐ŸŒฑAdd Value Beyond Your Services

By Searrah Herendeen

Communicate your value beyond services by aligning marketing with needs. Highlight benefits, tell stories, and enhance connections.

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Make a List and Check it Twice๐ŸŽ…

By Searrah Herendeen
, , ,

Turn your website into an opportunity engine in 2025 with simple SEO fixes, better CTAs, and consistent content. Start small for big results.

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๐Ÿ”๏ธ How (and When) to Make a Content Calendar

By Searrah Herendeen
,

Plan your 2025 SEO content calendar now! Learn tips for keyword research, content types, and tracking performance.

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๐ŸŒฑSelf-Service Makes It Easy for Customers to Choose You

By Searrah Herendeen

Online scheduling, payments, and FAQs save time, build trust, and turn visitors into customers. Make doing business with you easier.

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๐Ÿ”๏ธ Be a (10 Year) Overnight Success

By Searrah Herendeen
,

A 10-year journey from failures to success in marketing. Real lessons, honest struggles, and takeaways to inspire your own growth story.

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Stuffing Is for Dinner, Not for Keywords

By Searrah Herendeen

Drive holiday sales with SEO! Use festive keywords, create seasonal pages, and analyze data. Avoid last-minute rushes and keyword stuffing.

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๐Ÿ”๏ธ How NerdWallet Ranks for Mortgage Calculator

By Searrah Herendeen
,

NerdWallet ranks for โ€˜mortgage calculator,โ€™ a highly competitive keyword. How? Content organization and user needs.

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Offensive & Defensive Strategies in the Marketing Playbook

By Searrah Herendeen

Master offensive & defensive marketing strategies to attract and retain clients. Learn from real examples and get actionable tips!

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Content Auditing: Sticks, Nix, & Mix

By Searrah Herendeen

Learn how to audit your content with the โ€˜Sticks, Nix, Mixโ€™ motto to boost performance, refine your strategy, and maximize marketing ROI.

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Get More Local Leads with This Template

By Searrah Herendeen

Attract local leads with a proven web page template for service businesses. Optimize your site for a better user experience.

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๐Ÿ”๏ธ Make Under-performers Your New Top Performers

By Searrah Herendeen

Turn your underperforming web pages into high performers with simple tweaks. Learn how to identify, update, and optimize.

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๐ŸŒฑ Text Messaging: A New Way to Connect with Your Customers

By Searrah Herendeen
,

Learn how using text reminders can enhance customer relationships and boost engagement. Effective communication is key.

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๐Ÿ”๏ธ Get Your Reps in to Win Marketing

By Searrah Herendeen

Embrace repetition. Testing and learning from your results is key. Check out our tips to boost your SEO and keep your audience engaged.

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๐ŸŒฑ A 60-Second Task for More Leads from Google

By Searrah Herendeen
, , , ,

Hi there, This is happening to meโ€ฆ My family moved into a new house last Fall. My grassโ€ฆ it could be greener. Especially when I look around the neighborhood. I keep trying to cut my myself some slack because, well, itโ€™s my first year with this lawn. But I want it greener! I Googled โ€œhowโ€ฆ

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