How to Stretch Your Content on a Budget

Author: Searrah Herendeen  |  Updated on January 31, 2025

Make the most of your content with smart repurposing. From blog updates to podcasts, discover simple ways to boost SEO without breaking the bank.

Repurpose content

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Hi friend,

Sandra’s here to talk about repurposing your content when you have $10 in your budget.

Okay, maybe you have a little more than that unless it’s the last day of your fiscal year. But, I want to talk about how you can make the most of the content you have for those marketing pieces you have sitting in the proverbial closet.

Reusing and Recycling

Chances are, you have a few pieces that have gathered dust for the last several years. They’re the pieces you produced once before the pandemic and haven’t touched since then. Maybe you’ve thought about revisiting them but haven’t had the time.

Your brand has some valuable things to say—it did then, and it does now. Repurposing and upcycling your content for SEO further emphasizes that.

Tips: Repurposing Content for SEO

Written, audio, and visual content can go a long way in contributing to your marketing efforts. Some ways to help it also get SEO value include:

  • Refreshing old blog posts with new information and relevant keywords
  • Adding relevant video content
  • Converting valuable blog content into an eBook
  • Converting an eBook into valuable blog content
  • Creating infographics to add visual interest to your posts and pages
  • Making an audio recording of your content for podcasting
  • Turning your email newsletters into new posts

And that’s just a few examples! No matter how you repurpose your content, the key is to always provide value to the searcher—that way, they’ll want to visit your website and will be more likely to convert.

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