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Posts Tagged ‘SEO’

🏔️ Hook, Line, and Sinker 🎣

By Searrah Herendeen | November 24, 2025

Use this fishing framework to turn your posts into stories that capture attention, create tension, and inspire action from your audience.

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🏔️ Stop Tuning the Race Car That Won’t Win a Race

By Lance Beaudry | November 5, 2025

Site speed won’t fix a weak message. Focus on clarity, trust, and real value first. Here’s how to build a website that actually works.

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30+ Lawn and Landscape Marketing Examples (Updated Weekly)

By Searrah Herendeen | October 13, 2025

See how real landscaping and lawn care companies use websites, SEO, ads, branding, and more to attract leads and grow their business.

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The Best CRM for Landscaping (And Why You Might Need an ERP)

By Deanna Grogan | October 1, 2025
person calling a landscaper

Discover the best CRM for landscaping and when to use an ERP. Compare tools like Jobber, LMN, Aspire, and HubSpot to manage clients, crews, and growth.

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The Landscaper’s Guide to Turning Searches Into Sales

By Stephanie Traylor | August 22, 2025
landscaper laying sod

See how landscapers can turn searches into booked work with local SEO, maps, reviews & AI. Get found where homeowners are looking.

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How Landscapers Can Show Up in ChatGPT

By Taylor | August 21, 2025
a woman using her smartphone

Learn our top tips and tricks for getting your landscaping business to show up in ChatGPT and capture traffic that’s not going through Google.

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🏔️ Make Your [Existing] Content Go Further

By Searrah Herendeen | August 4, 2025

If your content’s gone quiet, it’s time to audit. Find pages worth saving and turn them into lead machines with a few updates.

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🏔️ A Simple Process for Adding Schema to Your Site

By Searrah Herendeen | July 28, 2025

Boost your visibility in search with schema markup. Learn how to add structured data that improves rankings, rich results, and LLM accuracy.

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🏔️ Make Your Content Less Boring with AI

By Searrah Herendeen | July 14, 2025

Struggling with robotic content? Use AI to fix tone and flow so your pages sound human and perform better without starting from scratch.

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🏔️ What’s Missing From Your SEO Strategy?

By Searrah Herendeen | July 9, 2025

Not getting leads from your content? Learn how to identify and close keyword gaps to boost traffic, build trust, and drive conversions.

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🏔️ Be More Clickable with the Help of ChatGPT

By Searrah Herendeen | June 30, 2025
A person clicking something on their phone.

Boost your website traffic by optimizing title tags with ChatGPT. Learn how keyword data can improve CTR and rankings.

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🌱 What does SEO success look like to you?

By Searrah Herendeen | June 23, 2025

SEO is more than rankings. It builds trust, earns referrals, and turns clicks into lasting business for your landscaping company.

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🏔️ Fresh Bait on the Hook 🎣

By Searrah Herendeen | June 16, 2025

Learn why fresh content matters for SEO and AI visibility, and how updating old pages can help boost traffic, and leads on your site.

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🌱 The Type of Content You Should Be Creating

By Searrah Herendeen | June 9, 2025

Want more lawn care leads? Use simple content ideas to attract homeowners on Google using what you already know and do every day.

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🌱 Title Tags, Headers & Homepages

By Searrah Herendeen | June 9, 2025

Struggling to get lawn care leads from Google? Learn how your title tags and headings may be costing you clicks, and how to fix them fast.

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🏔️ Content Writing 101: Template Creation

By Searrah Herendeen | June 4, 2025

Every great piece of content starts with a solid content template. Learn how to blend AI with human strategy to boost your SEO results.

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🏔️ List of Page Edits to Increase Performance

By Searrah Herendeen | May 14, 2025

Want better rankings? Here’s a human-first, AI-backed list of on-page SEO updates to help your pages show up and perform.

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🏔️ Summarize Your Pages with AI

By Searrah Herendeen | April 28, 2025
computer screen showing an AI chatbot

Tired of guessing if your site works? Use this honest AI prompt to get real feedback, fix blind spots, and help your pages perform.

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[Webinar Video Recording] Increase Your Lawn & Landscape Leads With SEO

By Searrah Herendeen | April 17, 2025

Learn quick fixes, page tips, proven lead-generation strategies, and simple SEO strategies to grow your landscaping or lawn care business.

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🏔️ AI Revolution: Adapt or Struggle

By Searrah Herendeen | April 7, 2025
Working with AI

AI is changing how SEO works, not replacing it. Learn why using AI as a tool—not a substitute—is key to staying competitive in search.

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🏔️ Are AI Overviews Stealing Your Clicks? 😬

By Searrah Herendeen | March 31, 2025
AI Brain Data Board

Google’s AI Overviews are changing search, pushing results down and shifting where clicks go. Are they hurting your traffic or helping?

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🏔️ It’s Not Us, It’s You

By Searrah Herendeen | March 24, 2025
Golden stars with the word "You: on them

What if the secret to higher conversions was just one word? Using more “you” language can change how visitors respond to your site.

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🏔️ Kickstart Keywords

By Searrah Herendeen | March 10, 2025
Kickstart Keywords

See how building content around early-stage search terms helped Preferred Homes earned 247,007 clicks and over 1,600 conversions from Google.

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🌱 Succeed When Your Content Generates Leads

By Searrah Herendeen | March 3, 2025

Get your lawn and landscape business found on Google with great content! Learn how to attract leads, boost rankings, and grow online.

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🏔️ Deep Cleaning Your Technical SEO

By Searrah Herendeen | March 3, 2025

From faster load speeds to eliminating 404 errors, these essential maintenance tips will help boost your rankings and user experience.

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🏔️ Sea of Sameness

By Searrah Herendeen | February 24, 2025
Sea of Sameness

Learn how to create unique content that ranks, drives traffic, and converts—without relying on AI-generated fluff.

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🌱 Should You Invest in SEO or PPC?

By Searrah Herendeen | February 24, 2025
SEO and PPC Ven diagram

Trying to get your business found on Google? Learn the difference between SEO and PPC, when to use each, and how they can work together.

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🏔️ UX ❗Hazards❗ to Avoid

By Searrah Herendeen | February 14, 2025
UX/UI planning

Simplify your website’s user experience, improve navigation, and boost conversions with easy steps to guide visitors.

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🏔️ Find Content Ideas in Unusual Places

By Searrah Herendeen | February 7, 2025
Unique Content Ideas

Your next great content idea could come from unexpected data! See how Manischewitz used shipping data and find unique sources for your own strategy.

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🌱Automate Communication and Close Deals Faster

By Searrah Herendeen | February 3, 2025

Automated communications help you respond faster and convert more leads. See how CRM tools and TruGreen’s strategy improve engagement.

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How to Stretch Your Content on a Budget

By Searrah Herendeen | January 31, 2025

Make the most of your content with smart repurposing. From blog updates to podcasts, discover simple ways to boost SEO without breaking the bank.

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SEO Content Writing Services

By Lance Beaudry | January 30, 2025

Want quality content that ranks and converts? We’ve put together a complete guide to SEO content writing services. Need SEO content? Let’s chat.

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🏔️ [Noindex:] Everything You’re Scared to Ask

By Searrah Herendeen | January 24, 2025

Learn why and when to use the noindex tag for SEO. Protect sensitive content and optimize your site with easy methods for adding the tag.

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🏔️ Doing vs Tracking Marketing

By Searrah Herendeen | January 20, 2025

Doing marketing drives results; over-tracking doesn’t. Learn to use data effectively, uncover success stories, and focus on what truly works

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🏔️ Essentials for Blog Content

By Searrah Herendeen | January 13, 2025
The word "Blog" is written in bold sharpie on a notebook next to a potted succulent plant

Kickstart 2025 with better blogs! Learn front-end and back-end essentials to optimize posts for users and search engines.

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🌱Add Value Beyond Your Services

By Searrah Herendeen | December 20, 2024

Communicate your value beyond services by aligning marketing with needs. Highlight benefits, tell stories, and enhance connections.

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Make a List and Check it Twice🎅

By Searrah Herendeen | December 20, 2024

Turn your website into an opportunity engine in 2025 with simple SEO fixes, better CTAs, and consistent content. Start small for big results.

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🏔️ How (and When) to Make a Content Calendar

By Searrah Herendeen | December 16, 2024

Plan your 2025 SEO content calendar now! Learn tips for keyword research, content types, and tracking performance.

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🌱Self-Service Makes It Easy for Customers to Choose You

By Searrah Herendeen | December 9, 2024

Online scheduling, payments, and FAQs save time, build trust, and turn visitors into customers. Make doing business with you easier.

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Stuffing Is for Dinner, Not for Keywords

By Searrah Herendeen | December 2, 2024

Drive holiday sales with SEO! Use festive keywords, create seasonal pages, and analyze data. Avoid last-minute rushes and keyword stuffing.

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🏔️ How NerdWallet Ranks for Mortgage Calculator

By Searrah Herendeen | November 25, 2024

NerdWallet ranks for ‘mortgage calculator,’ a highly competitive keyword. How? Content organization and user needs.

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Offensive & Defensive Strategies in the Marketing Playbook

By Searrah Herendeen | November 25, 2024

Master offensive & defensive marketing strategies to attract and retain clients. Learn from real examples and get actionable tips!

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🏔️ Make Under-performers Your New Top Performers

By Searrah Herendeen | September 27, 2024

Turn your underperforming web pages into high performers with simple tweaks. Learn how to identify, update, and optimize.

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Why You Need Content Data [Now]

By Searrah Herendeen | September 13, 2024

Tracking metrics is key to content strategy. Find out how data, traffic, engagement, and conversions help you better connect with customers.

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🏔️ SEO < Digital Experience Optimization

By Searrah Herendeen | August 26, 2024

SEO is evolving into “Digital Experience Optimization.” Learn strategies for enhancing your digital presence and user experience.

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🏔️ Your Website Isn’t Accessible. Here’s Why.

By Searrah Herendeen | August 21, 2024
Accessibility symbols on keyboard

Make your website accessible to all with simple steps like adding alt text and optimizing for screen readers. Learn how these actions can expand your reach and boost your business.

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Marketing Tips for Landscapers and Lawn Care

By Searrah Herendeen | August 20, 2024

Get inspired with The Landscaper’s Toolbox! This issue features a standout marketing example, a website teardown, and practical tips to boost your leads.

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How to Win SEO Gold: Internal Linking

By Searrah Herendeen | July 31, 2024

Learn why internal links are essential for SEO! These links improve site navigation, enhance link equity, and help you boost rankings.

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Why You Need a Competitive Analysis

By Searrah Herendeen | May 1, 2024

An SEO competitive analysis reveals opportunities for growth. See why understanding your competition’s keywords is key to a strong strategy.

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Five Manufacturing SEO Services to Try—And What to Avoid

By Lance Beaudry | April 18, 2024

These are some of the most effecting manufacturing SEO services to use for your industrial business, plus some black-hat tactics we don’t recommend.

Read More
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