What is a Facebook Lookalike Audience?
Category: Resources | Tags: Digital Marketing, facebook
It’s a tool on Facebook’s Ad Manager that allows you to create a custom audience of people on Facebook’s Ad Network that Facebook identifies as having common qualities of people that “look like” another source audience (your email list, pixel data, a third-party data partner, etc.).
For example: with your current customer list, you can upload it to Facebook and then tell Facebook to essentially, “go find people just like this and sell to them.”
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