Search Engine Optimization
Are You Measuring Vanity Metrics?
SEO would be pretty easy if all you were looking for was higher rankings and more organic traffic. However, without a return on your investment, those might mean nothing!
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Posts vs Pages: What Ranks Better?
Do posts or pages on your website rank better in Google? Well, like a cow’s opinion, the answer is moo. Read more here.
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Pumpkin Spice Breakdown
What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!
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.COM, .NET, .ORG, .US: What’s the Difference?
When choosing a domain, how does your domain extension affect your website’s SEO? Well, it depends! Learn more in this post.
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Google Update and What That Means for Your Website
A recently discovered update indicates that Google is now rewriting page titles. Here’s what that means for your website.
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Content & Content Experience = Corona at the beach
What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.
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Healthline.com’s Insane SEO + Content Strategy by the Numbers
Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!
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Cotton Eye Joe Analytics: Where do they come from? Where do they go?
Do you know how users interact with your website? Use our dashboard to know where website visitors come from and where they go!
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Google’s Newest Feature & What You Should Do About it
Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.
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And the Emmy goes to…
This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.
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How Alt Text Can Improve Your SEO
It’s no secret that alt text can improve the accessibility of your site. Is it possible that it could provide benefits to your SEO too?
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Call Out The Objection & Get More Conversions
Here are some actionable tips to fix the calls to action that live on your site and help you get more conversions.
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Go for the Gusto and Build a Brand Moat
Here we will share a three-step process for getting started on building an encyclopedia of information for your ideal customer.
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SEO for the Cannabis Industry: A Complete Guide
If you’re a cannabis dispensary looking to generate quality website traffic that leads to more business – look no further. This guide will help you understand how to approach your SEO and content marketing to get real results.
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Bank Accounts for Babies
Here’s how launching your website with even just a little bit of helpful content can get you on track to developing a very valuable, high-ranking site.
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The Future of Google’s Search Engine & What You Can Do About it
In this post, Lance shares some predictions about Google’s personalization of search and how service-based businesses can keep up!
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How to Find, Earn, and Make the Most of Your SEO Internship
Ready to start searching and applying to SEO internships? Learn how to land an interview, make the most of your internship, and more.
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How to Get More Valuable Traffic Using Your Current Website Data
Learn how to use Google Data Studio to identify your best performing pages and better optimize them for more valuable traffic.
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Why Your Next Marketing Internship Should Be in SEO
When it comes to marketing internships, the possibilities are endless. However, one option stands above the rest: search engine optimization.
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It’s 2021. Do I Need a New Website?
Are websites still necessary in this day and age? In this post, we take a look at how important it is to maintain a well-designed and relevant website.
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Your Biggest Competition in Marketing: Complacency
When you’re complacent, you stop innovating, exploring, and listening to your customers. Don’t let what happened to Blockbuster happen to your business!
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How Businesses Leverage Local SEO and Google My Business to Drive Local Traffic to Their Website
Here’s how small businesses can leverage local SEO to drive business growth utilizing Google My Business and other tools.
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WhisKeyword Sour + 17 other SEO Cocktails for You
Here’s how a casual Friday conversation at work turned into our summer series: SEO Cocktails. Searched, not stirred.
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Black Hat Russian (Black Russian)
What is black hat SEO? Stir up some Black Russians and let’s talk about the shady tactics used to get the results you want on SERPs.
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White Hat Russian (White Russian)
What are white hat tactics? Grab a White Russian, and let’s play by the rules and talk about doing SEO the ethical way.
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CosmopoliTrend (Cosmopolitan)
Fancy learning about what’s trending? Grab a cosmopolitan, and let’s talk about what’s hot in Google Trends.
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Robots.txt on the Beach (Sex on the Beach)
What is robots.txt? Let’s get some knowledge on the search engine file that says yes or no to crawling your web pages.
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Scotch & Schema (Scotch & Soda)
What is schema? Grab a scotch and soda, and let’s get into the semantics about schema tags and their importance for SEO.
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EspreSSL Martini (Espresso Martini)
What is an SSL certificate? Let’s secure some espresso martinis and discuss encrypted connections to websites.
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Bel-link-i (Bellini)
Website links are a peach. Let’s relax with some Bellinis and talk about the importance of links for search engines and websites.
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Page Session IPA (Session IPA)
What is a page session? Crack open a cold, hoppy brew, and let’s talk about page sessions so you don’t get people that bounce.
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EngageMint Julep (Mint Julep)
Why is engagement important? Let’s mix it up with a mint julep and talk about why website engagement is so important to SEO.
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Mai Title Tag (Mai Tai)
What is a title tag? Get on a beach somewhere, and let’s whip up a pretty little clickable link called the title tag.
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Search EnGin & Tonic (Gin & Tonic)
Why are search engines important? Sip back and relax with a gin & tonic while we talk a bit about search engines.
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Simple SERP (Simple Syrup)
What is a SERP? Grab a drink, add some simple syrup, and let’s discuss how ranking high on a SERP is anything but simple.
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Piña Crawlada (Piña Colada)
What is a site crawl? Crawl up with a piña colada as we talk about search engine crawlers.
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Long Island Iced E-A-T (Long Island Iced Tea)
What is E-A-T? Learn about Google’s search quality rater with this recipe for a long island iced E-A-T.
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WhisKeyword Sour (Whiskey Sour)
What is a keyword? What do you do with keywords for SEO? Grab a whiskey and a fresh lemon, and let’s talk keywords.
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DaiQuery (Daiquiri)
There’s nothing more refreshing than actually finding what you’re looking for online. Let’s relax with some daiquiris and chat about search queries.
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SEO Content Writing Services
Want quality content that ranks and converts? We’ve put together a complete guide to SEO content writing services. Need SEO content? Let’s chat.
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What is Psychic Numbing in Marketing?
What is psychic numbing, why does it have a negative affect on your ability to be a good marketer, and what you can do about it.
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KPIrish Coffee (Irish Coffee)
What should you measure in SEO? Grab your favorite Irish whiskey, coffee, and cream, and let’s chat SEO KPIs.
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How SEO Content Ties into Your Digital Marketing Funnel
Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.
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What to ACTUALLY Do With Keywords (Our Process)
If you’re ever overwhelmed by looking at a list of keywords, take a breath and read this post. We go over our process step-by-step.
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Moscow mURL (Moscow Mule)
What are URLs, and why do they matter in SEO? Crack open a ginger beer and vodka, and let’s talk URLs.
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Show Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
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What the heck is search “empathy”?
In this video, you’ll learn how to use a comprehensive keyword list to fully understand the searcher and what they’re looking for.
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Is SEO Right for My Business?
SEO can turn your website into your top salesperson. If you want to generate leads from your website, SEO is the right investment.
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UTM Codes 101: Tracking Digital Campaign Success
Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!
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AirBnB SEO – A HUGE Lesson in Compound Marketing
Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.
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