Search Engine Optimization
How Visual Content Can Boost Your Website SEO
Visual content like images, GIFs, and videos can not only help your website users, but can also help you improve your SEO! Here’s how.
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Walking Through a Christmas Searchengine Land! ☃️
This week, let’s go over the different sections of the search engine results page for an ambiguous query like “Christmas”!
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Use Customer Questions to Build the Website They Desire
Here’s how to tailor your website to your customers’ needs! It’s as simple as keyword research, keyword grouping, and developing content.
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DIY SEO vs. Hiring an SEO Agency: The Definitive Guide
Should you hire an SEO company or try to do SEO yourself for your company’s website? Let’s take a look at the pros and cons of each approach.
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Ask These Questions for 2022 Marketing Success
Here is a list of some important questions to ask yourself to set your organization up for marketing success in 2022.
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Why and How to Focus on Fewer Marketing Channels
When it comes to marketing, organizations tend to go wide, jumping from channel to channel. Here’s why (and how) to go deep instead.
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The Top 10 Most Searched for Thanksgiving Episodes 🦃
It’s a holiday week, so we’re taking a break from the typical educational weekly post to share some Thanksgiving-related fun facts!
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How to Put Your Marketing Focus on Results
Get more meaningful results from your marketing by answering three simple questions: Where could you go? Where are you now? Where should you focus?
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Collect. Organize. Act.
Implementing an effective SEO strategy is as simple as these three steps: Collect. Organize. Act. Read more in this post.
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Escalate Your Website ROI Using Google Analytics
Are you ready to bring your website to the next level? Start using Google Analytics to directly increase your website’s ROI for free today.
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My Pregnancy Announcement
We’re pregnant and super excited! Learn more about the treasure trove of pregnancy-related search data, both informational and entertaining!
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SEO Hack: Use Quora to Improve Your SEO
Here’s how to use one of the internet’s highest-ranking question and answer forums to your advantage to improve your SEO!
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Why you need a writing style guide + 5 steps to get started
Learn about why a writing style guide is a crucial component of your content marketing strategy and growth!
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Is this ambiguous enough for you?
Pretty much every query has a level of ambiguity in the eyes of Google. Here’s what you can do to ensure you’re giving your ideal searcher exactly what they need!
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What To Ask SEO Consultants. Find The Right Fit
When it comes to figuring out what to do with all of the data regarding your website and how best to leverage it to help your business grow using SEO, the power of an experienced SEO consultant can be felt and seen. According to a study conducted by The Manifest, only 49% of small businesses…
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“The Garage Problem”
It’s easy to become paralyzed by the problems in front of you when marketing your business. Take action to turn those problems into opportunities!
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Here’s How I Use SEO to Validate Opportunities
If you want to start a business but you’re not sure where to begin, start by building your audience first. Here’s how SEO can help.
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Are You Measuring Vanity Metrics?
SEO would be pretty easy if all you were looking for was higher rankings and more organic traffic. However, without a return on your investment, those might mean nothing!
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Posts vs Pages: What Ranks Better?
Do posts or pages on your website rank better in Google? Well, like a cow’s opinion, the answer is moo. Read more here.
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Pumpkin Spice Breakdown
What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!
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.COM, .NET, .ORG, .US: What’s the Difference?
When choosing a domain, how does your domain extension affect your website’s SEO? Well, it depends! Learn more in this post.
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Google Update and What That Means for Your Website
A recently discovered update indicates that Google is now rewriting page titles. Here’s what that means for your website.
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Content & Content Experience = Corona at the beach
What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.
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Healthline.com’s Insane SEO + Content Strategy by the Numbers
Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!
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Cotton Eye Joe Analytics: Where do they come from? Where do they go?
Do you know how users interact with your website? Use our dashboard to know where website visitors come from and where they go!
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Google’s Newest Feature & What You Should Do About it
Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.
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And the Emmy goes to…
This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.
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How Alt Text Can Improve Your SEO
It’s no secret that alt text can improve the accessibility of your site. Is it possible that it could provide benefits to your SEO too?
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Call Out The Objection & Get More Conversions
Here are some actionable tips to fix the calls to action that live on your site and help you get more conversions.
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Go for the Gusto and Build a Brand Moat
Here we will share a three-step process for getting started on building an encyclopedia of information for your ideal customer.
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SEO for the Cannabis Industry: A Complete Guide
If you’re a cannabis dispensary looking to generate quality website traffic that leads to more business – look no further. This guide will help you understand how to approach your SEO and content marketing to get real results.
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Bank Accounts for Babies
Here’s how launching your website with even just a little bit of helpful content can get you on track to developing a very valuable, high-ranking site.
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The Future of Google’s Search Engine & What You Can Do About it
In this post, Lance shares some predictions about Google’s personalization of search and how service-based businesses can keep up!
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How to Find, Earn, and Make the Most of Your SEO Internship
Ready to start searching and applying to SEO internships? Learn how to land an interview, make the most of your internship, and more.
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How to Get More Valuable Traffic Using Your Current Website Data
Learn how to use Google Data Studio to identify your best performing pages and better optimize them for more valuable traffic.
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Why Your Next Marketing Internship Should Be in SEO
When it comes to marketing internships, the possibilities are endless. However, one option stands above the rest: search engine optimization.
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It’s 2021. Do I Need a New Website?
Are websites still necessary in this day and age? In this post, we take a look at how important it is to maintain a well-designed and relevant website.
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Your Biggest Competition in Marketing: Complacency
When you’re complacent, you stop innovating, exploring, and listening to your customers. Don’t let what happened to Blockbuster happen to your business!
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How Businesses Leverage Local SEO and Google My Business to Drive Local Traffic to Their Website
Here’s how small businesses can leverage local SEO to drive business growth utilizing Google My Business and other tools.
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WhisKeyword Sour + 17 other SEO Cocktails for You
Here’s how a casual Friday conversation at work turned into our summer series: SEO Cocktails. Searched, not stirred.
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Black Hat Russian (Black Russian)
What is black hat SEO? Stir up some Black Russians and let’s talk about the shady tactics used to get the results you want on SERPs.
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White Hat Russian (White Russian)
What are white hat tactics? Grab a White Russian, and let’s play by the rules and talk about doing SEO the ethical way.
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CosmopoliTrend (Cosmopolitan)
Fancy learning about what’s trending? Grab a cosmopolitan, and let’s talk about what’s hot in Google Trends.
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Robots.txt on the Beach (Sex on the Beach)
What is robots.txt? Let’s get some knowledge on the search engine file that says yes or no to crawling your web pages.
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Scotch & Schema (Scotch & Soda)
What is schema? Grab a scotch and soda, and let’s get into the semantics about schema tags and their importance for SEO.
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EspreSSL Martini (Espresso Martini)
What is an SSL certificate? Let’s secure some espresso martinis and discuss encrypted connections to websites.
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Bel-link-i (Bellini)
Website links are a peach. Let’s relax with some Bellinis and talk about the importance of links for search engines and websites.
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Page Session IPA (Session IPA)
What is a page session? Crack open a cold, hoppy brew, and let’s talk about page sessions so you don’t get people that bounce.
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EngageMint Julep (Mint Julep)
Why is engagement important? Let’s mix it up with a mint julep and talk about why website engagement is so important to SEO.
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Mai Title Tag (Mai Tai)
What is a title tag? Get on a beach somewhere, and let’s whip up a pretty little clickable link called the title tag.
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