Today I’m talking about publishing over perfection.
On my desk is this classic “Michael Scott” quote.
I love it because it’s a good reminder to laugh and not take work too seriously.
But also: take more shots.
I’ve missed a heck of a lot of shots because I didn’t take them and I’ve missed a lot that I did take.
But, I’ve only been able to learn from the ones that I did take.
This year I’m encouraging you to take more shots – specifically with your website.
Take more shots and you’ll learn faster how to score with your website.
Far too many times I’ve seen a failure to score and get meaningful results from websites because people aren’t taking the shot to publish more helpful content to their website and optimize over time.
Instead, they spend their time on the court, dribbling around, passing it off from person to person, but they don’t shoot their shot.
The only way for you to get good at scoring is by taking more shots.
Your website and search engines are forgiving.
You can always and should always make them better over time by taking more shots.