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What is Psychic Numbing in Marketing?

What is psychic numbing, why does it have a negative affect on your ability to be a good marketer, and what you can do about it.
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What to ACTUALLY Do With Keywords (Our Process)

If you're ever overwhelmed by looking at a list of keywords, take a breath and read this post. We go over our process step-by-step.
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Show Me The Money!

What's the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
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What the heck is search “empathy”?

In this video, you'll learn how to use a comprehensive keyword list to fully understand the searcher and what they're looking for.
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AirBnB SEO – A HUGE Lesson in Compound Marketing

Today we're looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.
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Footer Links for the Win!

Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here's why this is such an important move.
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