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Articles that come from the Avalanche Weekly Email (learn more and subscribe).
Blind Spots with No Volume Keywords
Think about all of the searches that have yet to be searched. You need to assume your business has a blind spot, and how to address it.
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Awareness Test and Inattention Blindness
Stop making assumptions about your audience. Avoid ‘moonwalking bear’ situations by repeatedly doing the three actions discussed in this article.
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Low Search Volume Keywords Have Value
Shift your focus away from short-tail keywords. Why? Because you are missing out on the value long-tail keywords can bring to your SEO strategy.
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Validating Your Expertise
Learn how you can enhance relevance, coverage, and credibility for a visible and trusted authority. I will go through the key factors search engines look for to validate expertise.
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The Short-Tail Mirage
Follow along as I teach you about the complexities of targeting high-volume keywords, and how to assess intentions and tackle ambiguity for successful rankings.
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Write Drunk. Edit Sober.
At Avalanche we live by ‘publish over perfection’. Similar to Ernest Hemingway’s ‘write drunk, edit sober’ strategy. I will teach you about how to gain search engine visibility with consistent content.
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Be Honest With Yourself About Keywords
Assess your keyword worthiness objectively. Learn how to search your site on Google. Analyze and optimize your content for search engines.
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The End as We Know It
If you haven’t yet made the switch to Google Analytics 4, you’ll soon lose tracking on your website! Don’t wait until it’s too late.
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Mona Lisa
Why is the Mona Lisa so famous that people line up to view it? Well, it has an interesting story. Here’s a lesson in branding that we can learn from it.
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8 Blog Post Hacks
How can you take your blog post to the next level? Here are some tips that will help you attract and convert more visitors from search engines.
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Should You Invest in SEO?
How do you know if SEO is the right investment for you? Here are some questions to ask yourself for a confident answer.
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Donut Angles 🍩
How do you earn the trust of your audience and search engines like Google? The answer is simple: Donut Angles. Read on to learn more.
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Minimum Viable Content
Want to get fast results on your website? Try a minimum viable content strategy. Here are some tips on how to implement this today.
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One Million Dollars or…
Would you pick one million dollars today, or starting with a penny and doubling it every day for a month? Here’s why waiting can be worth it!
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Publish Over Perfection
Take more shots with your website content this year. Publish new content, even if it’s not perfect. You never know when you might make the shot!
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Reverse Engineer Any Website’s SEO
Watch and learn how to reverse-engineer the reasons why any site is ranking using Google, SEMRush, and their website.
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Are You Practicing Good Hygiene? 🧼
Are you practicing good project hygiene? Learn more about how we do this here at Avalanche Creative and why.
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My $10k/Month SEO Side Hustle
Here’s how I grew my side hustle from $0 to $10k using SEO. And here’s why if you want to do the same, you should start today.
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How to Make SEO Easier
Here is a super simple way to break SEO down and make it easier to rank in search results. Do this and you’ll be on your way!
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Someone Will Always Do it Cheaper…
When you shop by price, you’re more likely to pay twice. This is especially true in marketing! Here’s how to make sure you’re ready to invest.
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When Should You Judge SEO Success? 🗓📈
Do you plant apple seeds and check for an apple tree a week later? It’s the same with SEO. Your website will bear “fruit” after some time investment!
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Filter to Uncover Great Marketing Opportunities
Here’s a quick tip on how to use Semrush to find quick wins in your competitive analysis. It’s all about the filters!
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The Next Play
As marketers, we know that things don’t always go according to plan. That doesn’t mean that you shouldn’t have a plan at all though!
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Another Night with the Frogs
Are you living with frogs in your digital marketing? Quit waiting for the right moment and just get rid of them.
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Knowledge vs Wisdom in SEO
Here’s the hard truth: no automated software can do SEO for your website. The beauty of the craft is applied knowledge and experience!
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Google’s “Helpful Content Update”
Google recently started rolling out its “Helpful Content Update”. Here are some tips from an SEO nerd on how to make the most of it!
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Content “Management” Systems
All powerhouse websites start with the right content management system—one that allows you to actually “manage” your own content!
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Writing is Rewriting
In order to be a content machine like Healthline.com, you need to embrace the not-so-great first draft and keep the writing going!
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Best of the Best
How do you rank for “best” related keywords like “best hotel in Vegas”? It’s simple: be the best. Get good reviews, and create good content.
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One Keyword
Today we’re learning about how NerdWallet has reached topic dominance, and how you can do the same for your business.
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Let’s Talk About Consistency
What’s the secret to marketing success? How do you make sure you’re doing the right things consistently? Here’s some advice from a fellow entrepreneur!
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Their Words to Your Words: Connect the Dots with Content
Work with a future industry expert and share their journey to becoming an expert in your industry through content creation!
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Gain New Online Real Estate & Turn it into Revenue
You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!
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Boost Your Search Engine Visibility with This Simple Task
Updating your existing content with internal links is not only easy to do in WordPress, it can help your content become more visible in search!
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“Doing SEO”
Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?
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Learn How and Why Any Page is Ranking with this 3-Step Process
Lance is back! In today’s post, we’re breaking down what your page needs to include in order to rank for a particular query.
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The Power of a Google Business Profile
Here’s how to make the most of your Google Business Profile, which is essentially FREE real estate on the search engine results page!
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What Came First: The Content or the Design?
Today we’re talking about the marketing version of the classic chicken-egg scenario. Which is more important: content or design?
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SEO + Sales = The Perfect Team
Today we’re talking about how although SEO can’t replace your top salesperson, it can do a lot of the heavy lifting for your sales team.
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How to Create More Shareable Pieces of Content to Boost SEO
Here’s how tweaking your content to be more shareable on social media can help boost your SEO and reach the right audience.
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Why You Should Educate Your Audience 🧑🏻🏫
Here’s how you can focus on educating your audience to attract more visitors from different parts of the marketing funnel.
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The Most Resilient Marketing Strategy 💪
How do you pandemic-proof your business? We don’t have all the answers, but we know how to keep your website working for you through it all.
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SEO vs PPC: Taste the Difference
We love a good SEO analogy! Here are some food-related analogies to help explain the difference between SEO and PPC!
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The 5 Stages of Awareness + An Example 🐶🪥
Here’s an example of how to create content with every step of the customer awareness journey in mind, which creates stronger brand advocates!
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New Google Feature Alert 🚨
Google’s announcement of an update to Top Stories means that there are more opportunities for you to leverage your credibility to appear in search!
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Free, Cheap, Unlimited… Don’t Sleep on These Terms
Even if your product isn’t “free”, “cheap”, or “unlimited”, you can still target and inform the users that are searching these terms! Here’s how.
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Good Content Makes Your Competition Irrelevant
Here’s how optimizing your content to be a valuable resource for readers can eliminate your competition in the minds of your audience.
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The Do’s and Don’ts of Website Lead-Gen Work
Did you know that your website is the salesperson that never sleeps? Here are some tips to make it your best commission-free revenue generator!
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How Content Helps Even When Content Isn’t Seen
Even if your audience doesn’t read your website’s content, it can still help direct more business your way. Here’s how.
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Organize Your Website Better = Get More Search Engine Visibility
Did you know that simply reorganizing the existing content on your website in a way that makes sense can help your organic search visibility?
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