Here’s How I Use SEO to Validate Opportunities

By Lance Beaudry

If you want to start a business but you’re not sure where to begin, start by building your audience first. Here’s how SEO can help.

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Are You Measuring Vanity Metrics?

By Lance Beaudry

SEO would be pretty easy if all you were looking for was higher rankings and more organic traffic. However, without a return on your investment, those might mean nothing!

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Posts vs Pages: What Ranks Better?

By Lance Beaudry

Do posts or pages on your website rank better in Google? Well, like a cow’s opinion, the answer is moo. Read more here.

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Pumpkin Spice Breakdown

By Lance Beaudry

What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!

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Google Update and What That Means for Your Website

By Lance Beaudry

A recently discovered update indicates that Google is now rewriting page titles. Here’s what that means for your website.

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Content & Content Experience = Corona at the beach

By Lance Beaudry

What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.

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Healthline.com’s Insane SEO + Content Strategy by the Numbers

By Lance Beaudry

Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!

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Cotton Eye Joe Analytics: Where do they come from? Where do they go?

By Lance Beaudry

Do you know how users interact with your website? Use our dashboard to know where website visitors come from and where they go!

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using Google on a laptop

Google’s Newest Feature & What You Should Do About it

By Lance Beaudry

Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.

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And the Emmy goes to…

By Deanna Grogan

This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.

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