πŸ”οΈ Make Under-performers Your New Top Performers

By Searrah Herendeen

Turn your underperforming web pages into high performers with simple tweaks. Learn how to identify, update, and optimize.

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Why You Need Content Data [Now]

By Searrah Herendeen

Tracking metrics is key to content strategy. Find out how data, traffic, engagement, and conversions help you better connect with customers.

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Weekly Email: πŸ”οΈ Embrace the [Magic] of Content Summaries

By Searrah Herendeen
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Bullet point overviews make content digestible and engaging. Learn how to craft effective summaries to boost SEO and readability.

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πŸ”οΈ SEO < Digital Experience Optimization

By Searrah Herendeen

SEO is evolving into “Digital Experience Optimization.” Learn strategies for enhancing your digital presence and user experience.

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Accessibility symbols on keyboard

πŸ”οΈ Your Website Isn’t Accessible. Here’s Why.

By Searrah Herendeen
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Make your website accessible to all with simple steps like adding alt text and optimizing for screen readers. Learn how these actions can expand your reach and boost your business.

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What To Do Next to Get More Website Leads

By Lance Beaudry

Find out how to prioritize your website work with the Avalanche Hierarchy of Needs

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Blind Spots with No Volume Keywords

By Searrah Herendeen

Think about all of the searches that have yet to be searched. You need to assume your business has a blind spot, and how to address it.

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Awareness Test and Inattention Blindness

By Searrah Herendeen

Stop making assumptions about your audience. Avoid ‘moonwalking bear’ situations by repeatedly doing the three actions discussed in this article.

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Low Search Volume Keywords Have Value

By Searrah Herendeen

Shift your focus away from short-tail keywords. Why? Because you are missing out on the value long-tail keywords can bring to your SEO strategy.

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Validating Your Expertise

By Searrah Herendeen

Learn how you can enhance relevance, coverage, and credibility for a visible and trusted authority. I will go through the key factors search engines look for to validate expertise.

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The Short-Tail Mirage

By Searrah Herendeen

Follow along as I teach you about the complexities of targeting high-volume keywords, and how to assess intentions and tackle ambiguity for successful rankings.

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Write Drunk. Edit Sober.

By Searrah Herendeen

At Avalanche we live by ‘publish over perfection’. Similar to Ernest Hemingway’s ‘write drunk, edit sober’ strategy. I will teach you about how to gain search engine visibility with consistent content.

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Be Honest With Yourself About Keywords

By Searrah Herendeen

Assess your keyword worthiness objectively. Learn how to search your site on Google. Analyze and optimize your content for search engines.

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The End of Universal Analytics

The End as We Know It

By Lance Beaudry

If you haven’t yet made the switch to Google Analytics 4, you’ll soon lose tracking on your website! Don’t wait until it’s too late.

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Mona Lisa

Mona Lisa

By Lance Beaudry

Why is the Mona Lisa so famous that people line up to view it? Well, it has an interesting story. Here’s a lesson in branding that we can learn from it.

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Blog Post Hacks for SEO

8 Blog Post Hacks

By Lance Beaudry

How can you take your blog post to the next level? Here are some tips that will help you attract and convert more visitors from search engines.

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SEO Investment

Should You Invest in SEO?

By Lance Beaudry

How do you know if SEO is the right investment for you? Here are some questions to ask yourself for a confident answer.

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Donuts

Donut Angles 🍩

By Lance Beaudry

How do you earn the trust of your audience and search engines like Google? The answer is simple: Donut Angles. Read on to learn more.

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Minimum Viable Content

Minimum Viable Content

By Lance Beaudry

Want to get fast results on your website? Try a minimum viable content strategy. Here are some tips on how to implement this today.

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One Million Dollars

One Million Dollars or…

By Lance Beaudry

Would you pick one million dollars today, or starting with a penny and doubling it every day for a month? Here’s why waiting can be worth it!

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Publish Over Perfection

By Lance Beaudry

Take more shots with your website content this year. Publish new content, even if it’s not perfect. You never know when you might make the shot!

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Reverse Engineered SEO

Reverse Engineer Any Website’s SEO

By Lance Beaudry

Watch and learn how to reverse-engineer the reasons why any site is ranking using Google, SEMRush, and their website.

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IE Review Doc - Good Project Hygiene

Are You Practicing Good Hygiene? 🧼

By Jennie Austin

Are you practicing good project hygiene? Learn more about how we do this here at Avalanche Creative and why.

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How to Use SEO to Grow Your Side Hustle

My $10k/Month SEO Side Hustle

By Lance Beaudry

Here’s how I grew my side hustle from $0 to $10k using SEO. And here’s why if you want to do the same, you should start today.

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Make SEO Easier

How to Make SEO Easier

By Lance Beaudry

Here is a super simple way to break SEO down and make it easier to rank in search results. Do this and you’ll be on your way!

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Someone Will Always Do it Cheaper…

By Lance Beaudry

When you shop by price, you’re more likely to pay twice. This is especially true in marketing! Here’s how to make sure you’re ready to invest.

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When Should You Judge SEO Success? πŸ—“πŸ“ˆ

By Lance Beaudry

Do you plant apple seeds and check for an apple tree a week later? It’s the same with SEO. Your website will bear “fruit” after some time investment!

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Filter to Uncover Great Marketing Opportunities

By Lance Beaudry

Here’s a quick tip on how to use Semrush to find quick wins in your competitive analysis. It’s all about the filters!

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The Next Play

By Lance Beaudry

As marketers, we know that things don’t always go according to plan. That doesn’t mean that you shouldn’t have a plan at all though!

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Another Night with the Frogs

By Lance Beaudry

Are you living with frogs in your digital marketing? Quit waiting for the right moment and just get rid of them.

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Knowledge vs Wisdom in SEO

By Lance Beaudry

Here’s the hard truth: no automated software can do SEO for your website. The beauty of the craft is applied knowledge and experience!

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Google’s “Helpful Content Update”

By Lance Beaudry

Google recently started rolling out its “Helpful Content Update”. Here are some tips from an SEO nerd on how to make the most of it!

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Content “Management” Systems

By Lance Beaudry

All powerhouse websites start with the right content management systemβ€”one that allows you to actually “manage” your own content!

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Writing is Rewriting

By Lance Beaudry

In order to be a content machine like Healthline.com, you need to embrace the not-so-great first draft and keep the writing going!

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Best of the Best

By Lance Beaudry

How do you rank for “best” related keywords like “best hotel in Vegas”? It’s simple: be the best. Get good reviews, and create good content.

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student load forgiveness

One Keyword

By Lance Beaudry

Today we’re learning about how NerdWallet has reached topic dominance, and how you can do the same for your business.

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Let’s Talk About Consistency

By Lance Beaudry

What’s the secret to marketing success? How do you make sure you’re doing the right things consistently? Here’s some advice from a fellow entrepreneur!

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Their Words to Your Words: Connect the Dots with Content

By Lance Beaudry

Work with a future industry expert and share their journey to becoming an expert in your industry through content creation!

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Gain New Online Real Estate & Turn it into Revenue

By Lance Beaudry

You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!

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Boost Your Search Engine Visibility with This Simple Task

By Lance Beaudry

Updating your existing content with internal links is not only easy to do in WordPress, it can help your content become more visible in search!

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“Doing SEO”

By Lance Beaudry

Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?

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Learn How and Why Any Page is Ranking with this 3-Step Process

By Lance Beaudry

Lance is back! In today’s post, we’re breaking down what your page needs to include in order to rank for a particular query.

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The Power of a Google Business Profile

By Keelie Owczarzak

Here’s how to make the most of your Google Business Profile, which is essentially FREE real estate on the search engine results page!

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What Came First: The Content or the Design?

By Keelie Owczarzak

Today we’re talking about the marketing version of the classic chicken-egg scenario. Which is more important: content or design?

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SEO + Sales = The Perfect Team

By Keelie Owczarzak

Today we’re talking about how although SEO can’t replace your top salesperson, it can do a lot of the heavy lifting for your sales team.

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How to Create More Shareable Pieces of Content to Boost SEO

By Keelie Owczarzak

Here’s how tweaking your content to be more shareable on social media can help boost your SEO and reach the right audience.

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Why You Should Educate Your Audience πŸ§‘πŸ»β€πŸ«

By Deanna Grogan

Here’s how you can focus on educating your audience to attract more visitors from different parts of the marketing funnel.

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The Most Resilient Marketing Strategy πŸ’ͺ

By Deanna Grogan

How do you pandemic-proof your business? We don’t have all the answers, but we know how to keep your website working for you through it all.

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SEO vs PPC: Taste the Difference

By Deanna Grogan

We love a good SEO analogy! Here are some food-related analogies to help explain the difference between SEO and PPC!

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The 5 Stages of Awareness + An Example 🐢πŸͺ₯

By Lance Beaudry

Here’s an example of how to create content with every step of the customer awareness journey in mind, which creates stronger brand advocates!

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