Everything You Need to Market Your Landscaping Business

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In the world of landscape marketing, where should a business begin? Explore your options with our hub of thoroughly researched landscape marketing resources. Whether you want DIY options or are interested in paying for a service, this guide will help you identify the best marketing resources and software solutions for your landscaping business.

Here, you’ll find helpful explanations of popular marketing options for landscapers, including the results you can expect and lists of trusted resources. Far from a general marketing guide, we’ve taken the time to evaluate marketing channels to specifically address the pain points and opportunities within the landscaping industry. Simply put: We did the research so you don’t have to.

Ready to grow your landscaping business and get the most out of your marketing spend? Let’s dive in.

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Types of Marketing for Landscapers

There are many different types of marketing that you can venture into for your landscaping business, depending on your goals. Let’s review the basics and benefits of each.

SEO

If done effectively, search engine optimization (SEO) will provide landscapers with local organic visibility on search engine results pages (SERPs). Competitors in the area may not be your only threat. A landscaping company in another county may be appearing for searches in your area. SEO helps customers looking for landscaping services find you on their own, resulting in more leads and conversions. Ultimately, SEO will help landscapers rank higher by targeting specific keywords.

Benefits

  • Long-term growth
  • Higher visibility
  • More qualified leads for your business

Resources

SEO for Landscapers: A Complete Guide
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The Only Landscaper Marketing Guide You’ll Ever Need
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PPC

PPC stands for pay-per-click. The way this works is by a landscaping business either placing an advertisement on a website or bidding to rank for a specific landscaping keyword on Google. When a consumer clicks on the advertisement, your business will pay.

There are different types of PPC ads, including search ads, display ads, remarketing ads, shopping ads, and more. Which one you use depends on who you want to target. PPC will help landscapers get similar results to SEO without waiting months to see a change in visibility. However, you should be aware that the benefits of PPC will only last as long as you continue making payments. Meanwhile, the benefits of SEO are not based on payments and are longer lasting.

Benefits

  • Immediate increase in reach and visibility
  • Helps reach short-term goals
  • Boosts click-through rate

Resources

Best Practices for Landscaping PPC
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Google Ads for Landscaping Business - Best How-to Guide for Landscapers
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Social Media

If you have a landscaping business, you should have a social media account on at least one platform. Many consumers even use social media as a search engine. By being on Facebook, Instagram, or LinkedIn, landscapers can offer more opportunities for consumers to engage with their brands. You can show off a recent job, highlight your busy crew, and be mentioned by satisfied customers.

There are three types of social media: owned, earned, and paid. Owned and earned can be considered organic since they are not paid for. Owned social media is what your business has created and published. Earned media is when your business is promoted by others without a cost. Paid social is a form of advertising that requires a business to spend money for an ad space on a social media platform.

Benefits

  • Increase in brand engagement
  • Boost in backlink opportunities
  • Allows consumers to easily spread information about your landscaping business by word-of-mouth

Resources

How Landscapers Can Gain Leads Through Social Media
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Maximize Your Lawn Care Business with Social Media Marketing
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Email Marketing

This method of marketing uses email to send out information regarding your landscaping business. Email marketing can be used to educate, connect, or remind consumers. Landscapers may use this to promote their services, who they are, their design process, new materials, and the areas they service.

What makes email marketing different from other marketing options is that the people seeing your email have already subscribed. They are already interested in your business and what you have to say.

Benefits

  • Increase in qualified leads and sales
  • Deepened and developed customer loyalty
  • Increased brand recognition

Resources

How to Do Email Marketing for Landscaping Companies
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Get Your Landscape Business Noticed with These Top 8 Email Marketing Ideas
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Print Marketing

We live in a digital world, but that does not mean that print or traditional marketing has become obsolete. Some examples of print marketing are flyers, signage, billboards, brochures, newspapers, and magazines. If you underestimate the power of print, you may limit your reach and possibly the success of your marketing. Even business cards can be considered print, as they help make an impact when networking. There are landscaping networks all across the nation, and you will want your name known.

Benefits

  • Higher viewing frequency
  • Increase in brand reputation
  • Targeted geographic reach

Resources

Challenges of a Traditional Landscape Marketing Plan
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25 Landscape Advertising Ideas to Attract More Customers
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The Importance of a Good Website

As a landscaper, you know that reputation and how you present yourself as knowledgeable are important. Show visitors what you can do by featuring images and videos of past projects. Talk about the various packages of services offered so clients understand the full scope of your work. Potential clients will want to schedule appointments with ease and a website is a great way to do that. A good website will help your landscaping business gain traffic, engage your audience for longer, and drive conversions. When a user is satisfied with their experience, Google will be able to notice this and will be more likely to recommend that page. A well-thought-out website also makes it easier for landscapers to determine what pages are performing well, what ones aren’t, and what could be done to improve them.

Benefits

Elements to consider when creating a website are:

  • Sitemap
  • Valuable and engaging content
  • Domain name
  • Hosting
  • Visual design
  • Load time optimization
  • Security measures
  • Calls-to-action
  • Mobile and desktop optimization
  • GA4 setup

Done for You vs. Do It Yourself Marketing

There are a few options that landscapers can choose from to implement any of these marketing strategies. The options are for you to do it yourself, have it done for you, or a mix. When you choose the done-for-you option, you still have control over what you want without all of the labor, but with more costs. The do-it-yourself option is cost-effective and gives you more control, but it will likely take longer and may not give you the desired results.

Done for You

Here is a list of agencies that specialize in different areas of marketing for landscapers:

  • Avalanche Creative – Specializes in strategic planning of SEO, content writing, web design, and HubSpot.
  • Thrive Agency – Provides a wide range of services in digital marketing, web design, social media, reputation management, and eCommerce marketing.
  • Landscape Leadership – Helps landscapers with website design and development, photography and video production, digital marketing, and sales generation.

Pros

An agency will handle all of the research, develop the plan, create content, and publish it. You do not have to worry about doing all of that work. The agency is experienced, knows what has worked in the past for clients, and can recommend what should work for you. It will take less time to do the work than what it would take for a landscaper to do it themselves.

Cons

The biggest negative is the cost of this option. Cost can change based on the agency, what you want done, and how quickly you want it done. It may also take time to find the right agency for your landscape marketing needs.

Pros

One of the benefits of conducting marketing in-house is that it may cost less overall. It would also provide landscapers with more control over the strategy and marketing plans.

Cons

Unless you already have a plan, the necessary software, and the ability to address it like a marketer, you will likely have to try different things before finding the right idea that works for your business. This requires you to become an expert marketer instead of focusing on the business you started. Not only will this require you to learn how to implement the marketing strategy, but you’ll also have to learn how to track the results to see if it’s effective. You might also miss out on opportunities more suited for your business if you focus on learning about one particular marketing strategy over another.

Market to Your Landscaping Niche

As a landscaper, consumers may search for the broad term of landscaping or niche service they need, such as hydroseeding or lawn mowing. Marketing to a landscaping niche allows you to target an audience that is more likely to be a qualified lead. It will help your landscaping business stand out from the more generalized offerings.

A landscaping niche reduces the number of competitors since niche markets are typically smaller markets. A consumer may also perceive your brand as being high quality if you are catering to smaller, specialized, landscaping niches.

Software Solutions for Landscapers

Customer Relationship Management (CRM) Software

A customer relationship management system (CRM) helps landscapers keep track of, organize, and manage leads and customer accounts. A CRM is a centralized spot for all interactions and relationships with customers and clients.
Landscapers can use this software to manage leads by tracking job inquiries, making notes about a customer, and setting reminders to follow up. CRMs can also help record prior communication, maintain service records, and allow a landscaper to have a more personalized interaction with the customer.

Benefits

  • Efficient lead management
  • Improved customer communication
  • Increased retention and referrals

Software

Enterprise Resource Planning (ERP) Solutions

An enterprise resource planning (ERP) solution connects every department in your landscaping business. It can automate processes to improve efficiency and cut down time. This software can assist with balancing service orders with resources and finances.

Benefits

  • Improved Efficiency
  • Inventory Management
  • Automation and Standardization of Processes

Project Management Software

Project management software helps landscapers plan, organize, implement, and track projects. They make it easy for landscapers to collaborate while out on a job. These tools help landscapers create a realistic timeline for a project while being able to break down the project by tasks.  These tasks can then be assigned to the landscaping team and tracked.  Tracking time is a great way to see what the team is efficient in, and what processes could be improved.

Benefits

  • Increased productivity
  • Faster project delivery
  • Enhances task management

Software

Content Management Systems (CMS)

A content management system would help landscapers with managing, organizing, scheduling, and publishing content. This type of system allows landscapers to connect their social media accounts, email marketing accounts, and others to schedule content ahead of time. Some of these systems may even have tools to help a landscaper create content. Landscapers would be able to see what content is performing the best and what audience it is reaching.

Benefits

  • Centralized Content Management
  • Analytics and Insights
  • Time-Saving Publishing

Software

Need Help Getting Started?

There are many paths that you can take to market your landscaping business. It can be overwhelming and confusing if you are not familiar with these strategies and software. If you would like some direction on where to begin, request a free strategy audit to get you started.

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