🌱 Searching Your Own Site

Hi there,

Here’s something quick you can try today to see how well your website is showing up in search results for the services you offer. NO fancy tools needed.

It’s called a site search, and it takes just a few seconds.

Here’s how to do it:

Open your search engine and search site:yourwebsite.com [a service you offer]

You’ll want to make sure that there isn’t a space after the colon, but one after your site.

This is going to only show you results on your site.

Now open another tab and search the service on its own.

Take a look at the pages that show up at the top.

What titles do you see? What do those pages talk about?

Then compare. Does your page clearly explain the service? Is the title specific? Would a homeowner click on your result—or someone else’s?

If it feels like your pages aren’t standing out or hitting the mark, it might be time to:

• Create a clearer, more focused page for that service

• Add more helpful content that speaks to what customers are actually searching for

• Highlight what makes your business the better choice

Search visibility happens when your site has content that matches what people are looking for.

If you want to see more lawn care, cleanup, or hardscaping jobs coming in from Google, this is a simple place to start.

Landscaper Marketing Example

Lawn Doctor ranks 2nd for the keyword “lawn care service.” More specifically, their lawn care service page does.

Why I Love It

• Service-focused, not brand-focused language. Instead of talking about why Lawn Doctor is great, they focus on what the visitor gets: “A greener, thicker, healthier lawn.” That’s exactly the shift you want your copy to make—less “we,” more “you.”
• Engaging and educational video content. The video provides a fun, informative look at their services. It makes it easy for users to understand what to expect while building trust.
• Additional information. The lawn care basics and tips section at the bottom gives helpful advice, showing that Lawn Doctor knows their stuff and is dedicated to helping homeowners keep their lawns healthy.

Website Teardown

Watch me teardown Lawn Love’s website.

In this video, I talk about how Lawn Love crushes SEO and what local landscapers can do to compete with SEO giants.

Action Items

• Create Dedicated Service Area Pages. Build separate pages for each city or neighborhood you serve. These pages should be specific, featuring localized content, customer reviews from that area, and clear calls to action.
• Showcase Real People & Contact Options.Add team photos and multiple ways for customers to contact you (call, text, email, chat). This builds trust and makes it easier for potential clients to reach out in their preferred way.