A person clicking something on their phone.

🏔️ Be More Clickable with the Help of ChatGPT

By Searrah Herendeen
,

Boost your website traffic by optimizing title tags with ChatGPT. Learn how keyword data can improve CTR and rankings.

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🌱 What does SEO success look like to you?

By Searrah Herendeen
,

SEO is more than rankings. It builds trust, earns referrals, and turns clicks into lasting business for your landscaping company.

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🏔️ Fresh Bait on the Hook 🎣

By Searrah Herendeen
,

Learn why fresh content matters for SEO and AI visibility, and how updating old pages can help boost traffic, and leads on your site.

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🌱 The Type of Content You Should Be Creating

By Searrah Herendeen
,

Want more lawn care leads? Use simple content ideas to attract homeowners on Google using what you already know and do every day.

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🌱 Title Tags, Headers & Homepages

By Searrah Herendeen
,

Struggling to get lawn care leads from Google? Learn how your title tags and headings may be costing you clicks, and how to fix them fast.

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🏔️ Content Writing 101: Template Creation

By Searrah Herendeen
, ,

Every great piece of content starts with a solid content template. Learn how to blend AI with human strategy to boost your SEO results.

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🏔️ Context Creates Clarity

By Searrah Herendeen
,

Learn how to prepare your website for where AI search is going so you can show up in results for Google and ChatGPT.

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Myth: AI Content Won’t Rank

By Searrah Herendeen
, ,

Use AI the right way to create high-ranking content. Steal these powerful prompts for research, briefs, editing, and SEO validation.

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🏔️ List of Page Edits to Increase Performance

By Searrah Herendeen
, ,

Want better rankings? Here’s a human-first, AI-backed list of on-page SEO updates to help your pages show up and perform.

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🏔️ Summarize Your Pages with AI

By Searrah Herendeen
,

Tired of guessing if your site works? Use this honest AI prompt to get real feedback, fix blind spots, and help your pages perform.

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[Webinar Video Recording] Increase Your Lawn & Landscape Leads With SEO

By Searrah Herendeen
, ,

Learn quick fixes, page tips, proven lead-generation strategies, and simple SEO strategies to grow your landscaping or lawn care business.

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Site Search

🌱 Searching Your Own Site

By Searrah Herendeen
, , ,

Want to see how well your website ranks? Try this quick site search. Compare results, spot gaps, and learn how to make your pages stand out.

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🏔️ Doing vs Tracking Marketing

By Searrah Herendeen
,

Doing marketing drives results; over-tracking doesn’t. Learn to use data effectively, uncover success stories, and focus on what truly works

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🌱 A 60-Second Task for More Leads from Google

By Searrah Herendeen
, , , ,

Hi there, This is happening to me… My family moved into a new house last Fall. My grass… it could be greener. Especially when I look around the neighborhood. I keep trying to cut my myself some slack because, well, it’s my first year with this lawn. But I want it greener! I Googled “how…

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Why You Need to Enable More Word-of-Mouth

By Searrah Herendeen
,

Learn how to boost word-of-mouth by giving value consistently. Get people talking about your brand and build strong, genuine connections.

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Weekly Email: 🏔️ Embrace the [Magic] of Content Summaries

By Searrah Herendeen
, ,

Bullet point overviews make content digestible and engaging. Learn how to craft effective summaries to boost SEO and readability.

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Accessibility symbols on keyboard

🏔️ Your Website Isn’t Accessible. Here’s Why.

By Searrah Herendeen
, , ,

Make your website accessible to all with simple steps like adding alt text and optimizing for screen readers. Learn how these actions can expand your reach and boost your business.

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Marketing Tips for Landscapers and Lawn Care

By Searrah Herendeen
,

Get inspired with The Landscaper’s Toolbox! This issue features a standout marketing example, a website teardown, and practical tips to boost your leads.

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How to Market Mental Health Services

By Jennie Austin

A solid mental health marketing strategy starts with empathy. Learn more about how to create a strategy that reaches the right audience for your business.

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How SEO Can Boost Your Rebranding Marketing Strategy

By Sandra Sepaniak
,

Explore the role SEO plays in your rebranding marketing strategy and how it can help your business grow as your brand enters a new chapter.

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Your Guide to Finding a Healthcare Content Marketing Agency

By Sandra Sepaniak
, ,

Discover how a healthcare content marketing agency can help your organization attract new patients and build your brand with the communities you serve.

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tracking goals

How to Set Up Basic Goals in Google Analytics

By Lance Beaudry
, ,

The end goal of the majority of SEO campaigns is to increase incoming lead generation or to increase conversions on the site. To know if your SEO efforts are successful, you have to be able to measure conversions.

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Why You Need a SaaS Content Marketing Agency: A Guide

By Sandra Sepaniak
,

Content marketing for SaaS includes writing all types of media to reach your SaaS platform’s target audience, including users, decision-makers, and more.

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how to measure the success of seo campaigns

How to Measure Success in Your SEO Campaign: A Guide

By Taylor

Search engine optimization can be an effective channel for generating revenue and growing your business, but you can’t improve what you don’t measure. Creating key performance indicators that match your goals will help you craft a successful SEO strategy and track its impact on your business.

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Digital graphic with brightly colored icons representing different types of digital marketing

Best Digital Marketing Strategies for Business Growth

By Sandra Sepaniak

Some of the best digital marketing strategies require an approach on multiple platforms to achieve business growth. Here’s how we do it at Avalanche Creative.

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KPIs for Digital Marketing

5 Essential Website KPIs for Digital Marketing Performance

By Taylor

Understanding and interpreting your KPIs for digital marketing is essential to creating an effective content strategy for your organization.

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SEO content strategy ideas written down.

SEO Content Strategy vs. Content Marketing

By Taylor

SEO content strategy is the framework to build an effective website and outreach campaign. Content marketing is what happens when you put that plan into action.

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Measuring Your Marketing All the Way Through to Revenue

By Lance Beaudry

Can you visualize the return on investment of your digital marketing efforts in one view? Read on to see how we do it.

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How to Create Tailored Offers that Convert Visitors to Sales

By Lance Beaudry
,

In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.

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How to Know Which Websites are Getting the Traffic that You Want

By Lance Beaudry

Do you know who in your industry has the largest share of voice? Learn who is getting the most traffic, and how to win more of that traffic.

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construction content marketing

Content Marketing for Construction Companies

By Lance Beaudry

In this post, we introduce you to content marketing for construction. Get all your questions answered and learn more about our content marketing services for construction companies.

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pie

Content Strategy vs Content Marketing: A Pie Analogy

By Lance Beaudry

Learn the difference between content strategy and content marketing in this delicious example about pie pans and pie.

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landscaper website

Everything a Landscaping Website Needs [Infographic with Examples & Free Resources]

By Lance Beaudry

It’s no secret that a great website can help landscaping companies generate leads online. But, it’s far too easy to build a website that doesn’t look great, doesn’t rank in Google, and doesn’t offer a great experience. This guide will help you build the perfect landscape website.

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