Why You Need to Enable More Word-of-Mouth

Hi friend,

Lance from Avalanche here. Let’s talk about what gets people talking about YOU.

Word-of-mouth is and always will be the gold standard in marketing.

There’s no better success rate than when someone you trust refers you to a company with a product or service you need.

The issue has always been that “word-of-mouth” is not a channel you can directly invest in like Google Ads, email, or SEO.

I’ve had a bit of an epiphany about word-of-mouth marketing, recently.

If word of mouth is the gold standard, then one of the primary jobs of your investable marketing channels is to enable your audience to talk about you.

Enabling Word-of-Mouth

The very email you are reading has been sent out to several thousand people every single week for nearly 5 years (except a few weeks for vacations and having a couple kids).

It doesn’t directly bring Avalanche much business.

I rarely get replies.

Instead, this happens:

1. Someone inquires about our services and says “Sally Sue” told me about you.
2. I don’t know Sally Sue, so I do some digging into HubSpot to check if Sally Sue receives this weekly email.
3. She’s on the list.

Sally may never be a client of Avalanche, but she enjoys learning from our emails. That keeps us top-of-mind and (if we’re doing our job) connected to the trigger words/phrases we want to be associated with like:

• SEO
• WordPress websites
• Lead generation
• Build brand authority

The best way to enable word of mouth is to be really good at delivering value across the channels your audiences engage with. That could be a weekly email like this, but it could also be TikTok, in-person events, and much more.

Enable word-of-mouth by finding ways to give more, more often.