🌱 A 60-Second Task for More Leads from Google

Author: Searrah Herendeen  |  Updated on September 13, 2024

Hi there, This is happening to me… My family moved into a new house last Fall. My grass… it could be greener. Especially when I look around the neighborhood. I keep trying to cut my myself some slack because, well, it’s my first year with this lawn. But I want it greener! I Googled “how…

Lead generation

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Hi there,

This is happening to me…

My family moved into a new house last Fall. My grass… it could be greener. Especially when I look around the neighborhood.

I keep trying to cut my myself some slack because, well, it’s my first year with this lawn.

But I want it greener!

I Googled “how to make my lawn greener” and I get a lot of results. It’s overwhelming.

It made me wonder, “How could lawn care companies capture new homeowner lawn envy?”

My Ideas:

  1. Target this keyword and similar with Google Ads in your service area.
  2. Get access to local records for new homeowners in your area. Send a postcard with some copy like, “Welcome to the neighborhood. Let’s make you look good.”
  3. When existing customers move, provide the new homeowners with a welcome gift. See if you can get the previous homeowner to leave a review as a leave behind with a list of services you provided them.

Landscaper Marketing Example

A 60-second task that could give you top organic visibility in Google + more leads.

Getting your business into Google’s “Map Pack” for the right keywords can drive a TON of new business.

Most of the time, there’s no quick hack to get there. It’s a lot of little things.

But, sometimes the little things can help a TON. You don’t know until you try.

To get the “Provides” badge to show up, all you need to do is go to your Google Business Profile listing and add all of your services. Make them as specific as possible so you show up for more search queries.

See here in the image below. This lawn care company put “Fall cleanup” as a service and the term matched my search exactly. And that’s a HUGE reason why they showed up as the number one result.

Why I Love It

It’s incredibly easy to do. It takes about 60 seconds and could lead to more leads for your business.

Website Teardown

Watch me tear down GreenHorizon’s website.

In this video, I show you how a website that looks like it’s from the 90s is still managing to get good visibility in search engines – undoubtedly leading to new business.

Action Items

  • Fill out your Google Business Profile services section with as many specific services as you offer.
  • Get creative with how you capture the market of people moving into new homes.
  • Make sure that you have specific service landing pages on your website that match the ones you list in your Google Business Profile.

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