Hi friend.
Lance here. Today, I’m giving you an AI prompt that I’ve been using to help make my web pages better; helping me get more desired outcomes.=
It’s a simple prompt:
I want you to summarize just this URL: [ENTER YOUR URL] Please tell me who you think the page is for and what action I want them to take. Don’t flatter me. Be brutally honest. Compare it to other web pages outside this domain if you have to.
Why am I doing this? Here are a few reasons, that were inspired by a recent post by Brendan Hufford:
- Proximity bias.
I spend a lot of time on the websites that I work on. When I look at something often, my brain filters out the known facts about it. I know who the page is for and what I want them to do, but do my visitors? My bias needs to be challenged.
- Emotional investment.
I’ve spent a lot of time building my web pages. Going through content, design, and development. The more involved I am in creating, the harder it is to see flaws. It’s not necessarily an ego thing, just a human thing.
- Contrast creates clarity.
To uncover your blind spots, you need comparison. Seeing another page(s) that is trying to do the same thing will better help me see where my own page is flawed.
Use this prompt on your web pages. Understand points #1-3 and I guarantee you’ll be able to start improving your web pages.
By the way, hiring someone from outside of your company with experience improving web pages in order to increase performance immediately gives you the benefit of all three:
- No bias.
- No emotional investment.
- The know-how of comparing.
