Content Strategy

Think about all of the searches that have yet to be searched. You need to assume your business has a blind spot, and how to address it.

Stop making assumptions about your audience. Avoid ‘moonwalking bear’ situations by repeatedly doing the three actions discussed in this article.

Shift your focus away from short-tail keywords. Why? Because you are missing out on the value long-tail keywords can bring to your SEO strategy.

Learn how you can enhance relevance, coverage, and credibility for a visible and trusted authority. I will go through the key factors search engines look for to validate expertise.

Follow along as I teach you about the complexities of targeting high-volume keywords, and how to assess intentions and tackle ambiguity for successful rankings.

At Avalanche we live by ‘publish over perfection’. Similar to Ernest Hemingway’s ‘write drunk, edit sober’ strategy. I will teach you about how to gain search engine visibility with consistent content.

Assess your keyword worthiness objectively. Learn how to search your site on Google. Analyze and optimize your content for search engines.

Why is the Mona Lisa so famous that people line up to view it? Well, it has an interesting story. Here’s a lesson in branding that we can learn from it.