There are tons of different writers out there, each with their own backgrounds and skill sets. Finding the right type of writer for the job is crucial to creating content that matches your business and helps achieve your goals. While blog ghostwriters are great at writing quality content that matches your existing material, search engine optimization (SEO) content writers are the best choice for bringing new customers to your business.
What Is a Blog Ghostwriter?
A ghostwriter is someone who writes content that is ultimately attributed to someone else. They are frequently used to write non-fiction books such as memoirs or autobiographies. The role of a ghostwriter is to write content that matches the tone, style, voice, and even idiosyncrasies of another person. Ghostwriters may do this by reading the author’s previous work, or by conducting interviews with them. When the named author of a piece is busy overseeing a company, running a political campaign, or conducting any other time-consuming activity, a ghostwriter can spread their message in their own voice.
A blog ghostwriter specializes in writing blog content for companies and individuals. Ghostwriters are sometimes hired to write blogs because they have experience in matching the existing style of a person or brand. They are also used to writing quickly and consistently cranking out content.
Who Uses Blog Ghostwriters?
Large companies, small businesses, or even single individuals may hire blog ghostwriters to help them post content. While many ghostwriters work as freelancers, they can be hired for contract work or as full-time employees. They may write for doctors, attorneys, online influencers, CEOs, or politicians.
Why Are They Called “Ghostwriters?”
The term is believed to have been coined in the 1920s by Christy Walsh, who had a large staff of ghostwriters that specialized in writing for America’s biggest sports stars, like Babe Ruth. The term remains popular today, though it is sometimes replaced with the less memorable term, “collaborators.” We think the term works because (much like ghosts) you might sense that a ghostwriter is present—but you just can’t see them.
What Is SEO Content Writing?
An SEO content writer creates material that will help your website climb the ranks of Google’s search engine results page. The content writers at Avalanche work with our SEO specialists to conduct SEO and keyword research to look at what kind of content our clients’ potential customers are searching for. The writers then create material that incorporates those keyword search terms into their writing, while ensuring that it is engaging, informative, and easy for the reader to understand.
SEO Blog Writing
SEO content writers frequently create content for a variety of different web pages, including home, pricing, contact, and product pages. They also write plenty of blog posts that adopt a less formal tone and bring the reader into the material. Much like ghostwriters, a good content writer is skilled at matching the tone and style of the specific brand or individual they are writing for. An SEO blog works much the same as a normal blog, except it incorporates keywords to earn a highly visible place on Google’s SERP.
How Can SEO Blogs Help My Business?
Blog posts are a great way to bring in potential customers who may not even know what kind of product they may be looking for. Let’s say you’re a chiropractor who’s been working for a large practice, but you’d like to open up your own clinic. You might start searching for some advice on how to open up a chiropractic clinic and find a blog that has exactly what you’re looking for. Then you notice the blog is on a website for patient management software—which you will need to open your own clinic. The blog talks about the company’s strengths and links to a free trial of its software. Now you’ve gone from being a curious reader to a potential customer.
SEO blogs are designed by experts to supplement your website by bringing an entirely new customer base that would not have found it otherwise. Plus, by creating blogs that rank well for specific keywords and bring additional traffic to your site, your website’s other pages could gain their own SEO boost.
Blog Ghostwriter vs. SEO Content Writer
While both types of writers are skilled at the work they do, if you want an author who can bring in new web traffic and help increase revenue, an SEO content writer is the way to go. While ghostwriters can create quality and engaging content, the SEO research and keyword integration done by content writers are what will bring new traffic, and customers, to your site.
Why Hire an SEO Content Writer for Blogs?
SEO content writers are great at taking complex, technical information that may be highly specific to an industry and breaking it down into engaging and readable content for the average person. That’s a good skill to have when writing blogs, which are meant to be a kind of onboarding page that can bring in a reader and then transition them to the specific product pages by giving them the information they need to feel confident in their purchase.
How Do SEO Content Writers Emulate an Author’s Voice?
A good content writer will have the experience and flexibility to learn and match an author’s voice, just like a ghostwriter. The writers at Avalanche Creative conduct thorough research of our client’s previous content (along with that of their competitors) to gain an understanding of their style and preferences. When required, we also conduct interviews with our clients to make sure our content is authentic, accurate, and achieves their business goals. For example, a blog written for a cannabis client will likely be less formal and contain more pop culture references than a blog written for an automated software testing company.
Why Avalanche Creative?
Our motto is “evidence-based, empathy built” and we take that seriously. While other companies may also be able to write good content and drive traffic, we work to ensure that both the content and traffic are helping your goal – increasing revenue. The clients that have worked with us for more than a year don’t just see an increase in traffic, they generate over 130% more qualified leads than the previous year, leading to a 3–10x return on investment.
Avalanche’s SEO Process
For every new client that we work with, Avalanche conducts an extensive audit and research process to find out the best ways we can support your business. After that process is finalized, our SEO and content specialists will get to work creating great content that help you edge out the competition and find new customers.
Trust the SEO Blog Writers at Avalanche
Ready to find out what Avalanche’s SEO content writers can do for your business? Our staff would love to talk with you!