strategy
🏔️ Context Creates Clarity
Learn how to prepare your website for where AI search is going so you can show up in results for Google and ChatGPT.
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🏔️ List of Page Edits to Increase Performance
Want better rankings? Here’s a human-first, AI-backed list of on-page SEO updates to help your pages show up and perform.
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[Webinar Video Recording] Increase Your Lawn & Landscape Leads With SEO
Learn quick fixes, page tips, proven lead-generation strategies, and simple SEO strategies to grow your landscaping or lawn care business.
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🏔️ A Recipe for Better 🍝
Your website pages might just need a few new ingredients to work better. Lance shares how pasta night inspired a fresh approach to content.
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🏔️ Deep Cleaning Your Technical SEO
From faster load speeds to eliminating 404 errors, these essential maintenance tips will help boost your rankings and user experience.
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🌱 Should You Invest in SEO or PPC?
Trying to get your business found on Google? Learn the difference between SEO and PPC, when to use each, and how they can work together.
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🏔️ How to Rank in AI Results
Wondering how to show up in AI search results? If you’re already focused on SEO and user experience, you’re on the right track.
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🏔️ Doing vs Tracking Marketing
Doing marketing drives results; over-tracking doesn’t. Learn to use data effectively, uncover success stories, and focus on what truly works
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🏔️ How NerdWallet Ranks for Mortgage Calculator
NerdWallet ranks for ‘mortgage calculator,’ a highly competitive keyword. How? Content organization and user needs.
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Why You Need a Competitive Analysis
An SEO competitive analysis reveals opportunities for growth. See why understanding your competition’s keywords is key to a strong strategy.
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How SEO Can Boost Your Rebranding Marketing Strategy
Explore the role SEO plays in your rebranding marketing strategy and how it can help your business grow as your brand enters a new chapter.
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Eight Tips for Local SEO for Healthcare
Developing an effective healthcare local SEO strategy will help your business reach patients who are much more likely to engage your services.
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10 Lawn Care SEO Tips for Landscapers
These lawn care SEO tips will help your landscaping company reach more customers in your area and build your brand into a local household name.
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What Some Web Design Agencies Won’t Admit…
Hi friend, Today, let’s talk about what comes after your website is launched and live. Here’s a story most of the Avalanche team has seen unfold at least once throughout our careers. Suppose your SEO specialist recommends updating the links in your website’s navigation. However, your webmaster is with a third-party company and lives in…
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The Benefits of Conducting a Content Gap Analysis
Take advantage of all your content can do for you by conducting a content gap analysis and taking the appropriate action to strengthen your overall SEO strategy.
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The End as We Know It
If you haven’t yet made the switch to Google Analytics 4, you’ll soon lose tracking on your website! Don’t wait until it’s too late.
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On-Page vs. Off-Page SEO
What’s the difference between on-page vs. off-page SEO? Learn from the experts about on-page and off-page SEO techniques to bring your website better rankings.
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Dispensary SEO 101: A Guide for Dispensary Owners
When you can’t run paid ads, how can you get new users to your dispensary website? Dispensary SEO tactics can help, and here are some helpful tips.
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Should You Invest in SEO?
How do you know if SEO is the right investment for you? Here are some questions to ask yourself for a confident answer.
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One Million Dollars or…
Would you pick one million dollars today, or starting with a penny and doubling it every day for a month? Here’s why waiting can be worth it!
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Why You Should Hire an SEO Content Writer, Not a Blog Ghostwriter
While a blog ghostwriter will create content that matches an author’s voice, an SEO content writer can write blogs that increase your traffic and revenue.
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SEO Content Strategy vs. Content Marketing
SEO content strategy is the framework to build an effective website and outreach campaign. Content marketing is what happens when you put that plan into action.
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Are You Practicing Good Hygiene? 🧼
Are you practicing good project hygiene? Learn more about how we do this here at Avalanche Creative and why.
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My $10k/Month SEO Side Hustle
Here’s how I grew my side hustle from $0 to $10k using SEO. And here’s why if you want to do the same, you should start today.
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How to Make SEO Easier
Here is a super simple way to break SEO down and make it easier to rank in search results. Do this and you’ll be on your way!
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Another Night with the Frogs
Are you living with frogs in your digital marketing? Quit waiting for the right moment and just get rid of them.
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How Long Does SEO Take to Work?
It is well-known that SEO can be one of the most lucrative marketing strategies out there, but how long does it actually take to rank?
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Knowledge vs Wisdom in SEO
Here’s the hard truth: no automated software can do SEO for your website. The beauty of the craft is applied knowledge and experience!
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Let’s Talk About Consistency
What’s the secret to marketing success? How do you make sure you’re doing the right things consistently? Here’s some advice from a fellow entrepreneur!
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“Doing SEO”
Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?
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Learn How and Why Any Page is Ranking with this 3-Step Process
Lance is back! In today’s post, we’re breaking down what your page needs to include in order to rank for a particular query.
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SEO + Sales = The Perfect Team
Today we’re talking about how although SEO can’t replace your top salesperson, it can do a lot of the heavy lifting for your sales team.
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The Most Resilient Marketing Strategy 💪
How do you pandemic-proof your business? We don’t have all the answers, but we know how to keep your website working for you through it all.
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New Google Feature Alert 🚨
Google’s announcement of an update to Top Stories means that there are more opportunities for you to leverage your credibility to appear in search!
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Speak Your Customers’ Language & Get More
Are you speaking the same language as your customers? We’re not talking about English or Spanish; we’re talking about search empathy!
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[INFOGRAPHIC] Close the Loop
Do you know how much revenue your website is bringing in? Watch Lance’s explainer video to learn how to track this important metric.
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Collect. Organize. Act.
Implementing an effective SEO strategy is as simple as these three steps: Collect. Organize. Act. Read more in this post.
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Is this ambiguous enough for you?
Pretty much every query has a level of ambiguity in the eyes of Google. Here’s what you can do to ensure you’re giving your ideal searcher exactly what they need!
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“The Garage Problem”
It’s easy to become paralyzed by the problems in front of you when marketing your business. Take action to turn those problems into opportunities!
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Here’s How I Use SEO to Validate Opportunities
If you want to start a business but you’re not sure where to begin, start by building your audience first. Here’s how SEO can help.
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.COM, .NET, .ORG, .US: What’s the Difference?
When choosing a domain, how does your domain extension affect your website’s SEO? Well, it depends! Learn more in this post.
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It’s 2021. Do I Need a New Website?
Are websites still necessary in this day and age? In this post, we take a look at how important it is to maintain a well-designed and relevant website.
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How SEO Content Ties into Your Digital Marketing Funnel
Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.
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UTM Codes 101: Tracking Digital Campaign Success
Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!
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How to Use Infographics to Improve Your SEO Strategy
Are infographics still relevant today? The answer is “yes”, and you can use them to up your SEO game too! Learn more in this post.
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Nerd Alert: Super Bowl SEO
If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!
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Measuring Your Marketing All the Way Through to Revenue
Can you visualize the return on investment of your digital marketing efforts in one view? Read on to see how we do it.
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Planning New Site Structure, Design & Content Around SEO
Top-performing websites are built around SEO and a basic website structure that both search engines & users understand. Learn about SEO-friendly sites.
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How to Get More Google Reviews
A step by step guide on how to get more Google reviews from current customers and make sure you only generate good reviews ethically.
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The One Thing You Need To Think About When Building A Website
The one thing you need to think about when you build a new website is: what problem are you solving for your customer? Answer that question before you build a new website. Then provide the answer(s) to your visitors as soon as possible.
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