🏔️ How NerdWallet Ranks for Mortgage Calculator

How to Use the Calculator

Assuming it’s straightforward and not having this section lacks empathy for thousands of users.

Explanation of Terms

Bulleted list with links to more information about similar topics. Easy to skim.

Related Articles

“Mortgage calculator” is a kickstart keyword where an interaction with the tool/content can lead to interest in dozens of other content paths.

Other Resources

Content that people searching for a mortgage calculator may also need on their journey (credit scores, pre-approval processes, etc).

Calculators by State

Rates and regulations on insurance are different in each state and that’s going to influence getting the most accurate mortgage number.

Summary

Care about the ambiguity of the keyword. Anticipate the nuances and needs of the people searching.

• Who is the person searching?
• Where are they located?
• What could they need next?
• What don’t they understand?

Deliver content to serve the needs of many and make it a great experience and you too can rank for your dream keywords!