Hi friend,
Lance here. Today, I’m talking about a pasta dish I make for my family and how my approach to improving it is a lot like the pages of your website.
A 1-year-old and a 3-year-old are hard to please at mealtime.
But a few months ago I found a simple dish that they loved:
- Penne or elbow pasta (they aren’t big fans of spaghetti)
- Basic Kirkland tomato pasta
- Italian sausage
It was a hit right away for both of them, which is really hard to do. It made it into the weekly rotation and makes for great leftovers.
After a couple of months, my wife and I, and on some nights one or both of the kids, started to get bored with the meal.
But I didn’t want to fully abandon it. It had been a hit for so long. I also know it’s more work to find a replacement that may or may not even be a hit.
So to avoid a good thing getting stale, I decided to experiment…
I thought, maybe this just needs a few new ingredients to give it new life.
I was right. Adding different combinations of things like:
- heavy cream
- Italian seasoning
- mozzarella
- red pepper flakes
- mushrooms
Brought back some excitement and made the dish perform well for longer.
No Joke: Your Web Pages Are the Same as My Pasta Dish.
If you’re doing the right things to your website, you can create pages that perform; bringing in traffic from search engines and other sources that convert.
Google eats that up.
But Google gets bored with your pages as it’s crawling new ones that emerge with different/better ingredients and combinations.
If you want to generate revenue and build your business through your website (all so incredibly doable) – you have to understand that your favorite pages, that may have performed well in the past, are always in danger of getting stale.
The same goes for pages that have never performed well. Sometimes those are just a few ingredients away from becoming performers.
