Today I’m going to talk about nested search results.
Disclaimer: I’m not sure if that’s what this feature is called. They could be a version of a SERP (search engine results page) feature called “Site Links.”
But, I noticed them recently:
The above screenshot shows two examples of what I’m calling “nested results.”
This is one of those times when I’m letting my guard down. I honestly don’t know what these are called, how common they are, and how long they’ve been around.
The reality of SEO is that you never know it all. Be curious, test, analyze, repeat.
But what you are seeing is two separate cases of Google showing you similar results from the same website.
For the keyword “mild social anxiety“:
Example 1 shows a site called Bridges to Recovery with two different results:
Symptoms of High Functioning Social Anxiety
What are the Signs and Symptoms of Social Anxiety?
The second one is indented slightly to indicate that it’s from the same website.
What this Means
Almost every query entered in Google has a level of ambiguity in the eyes of the search engine.
The search engine is trying its best to give the searcher what they need, regardless of ambiguousness (what a word!)
Therefore, Google has decided to select a site that seems to cover the topic really well, and so they visually reveal that to the searcher. This ideally provides the searcher with confidence that one of those two results (or that site in general) should help them find what they need and offer a great experience.
Cover your topics REALLY well.
Cover them better than the competition (based on what’s available on the search engine results page today).
Do this and you’ll be well on your way to ranking for all kinds of keywords you’d like to rank for, regardless of ambiguity.