How to Make SEO Easier

Today I’m talking about how to make SEO a lot easier.

The secret to ranking for anything is always available to you.

1. Analyze the search results for any query you want to rank for.
2. Reverse engineer what works and do it better.

Search for any keyword and you’ll typically see 10 blue links, a featured snippet, images, videos, and other variations of a search engine result page features.

All of this is telling.

It’s telling you what Google thinks the searcher needs and what you might need in order to rank.

Take it a step further.

Click through the links and experience the web pages that are ranking.

Ask yourself what would make for a good experience if you were motivated to make that search.

• How is the content organized?
• Can I find what I need fast?
• Does the content on that web page satisfy my need?
• How does the page go above and beyond other pages?

Make a list of all of the features the top 3-5 results have (images, videos, links to related content, etc.) and start to build a framework for what it will take to start competing.

Do this and you’ll be well on your way to SEO success.