Google had some fun and put some fireworks in the search engine results page for the keyword “super bowl.”
Today, I want to talk to you about the SEO Super Bowl.
No. It’s not a real thing (that I’m aware of). I’m talking about search engine real estate.
Sure, ole Tom Brady pretty much owns any gridiron real estate he walks on to, but no one can claim every record (or search engine result) that’s available to them.
Why? Because records (like positions on a search engine results page) are made to be broken.
One of my absolute favorite things about SEO, once you start to “get it” is that you start to see search engine results pages for opportunities to claim real estate that’s valuable to your business. You start to find: