Publish Over Perfection

By Lance Beaudry

Take more shots with your website content this year. Publish new content, even if it’s not perfect. You never know when you might make the shot!

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The Next Play

By Lance Beaudry

As marketers, we know that things don’t always go according to plan. That doesn’t mean that you shouldn’t have a plan at all though!

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Knowledge vs Wisdom in SEO

By Lance Beaudry

Here’s the hard truth: no automated software can do SEO for your website. The beauty of the craft is applied knowledge and experience!

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Gain New Online Real Estate & Turn it into Revenue

By Lance Beaudry

You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!

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“Doing SEO”

By Lance Beaudry

Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?

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SEO vs PPC: Taste the Difference

By Deanna Grogan

We love a good SEO analogy! Here are some food-related analogies to help explain the difference between SEO and PPC!

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Good Content Makes Your Competition Irrelevant

By Lance Beaudry

Here’s how optimizing your content to be a valuable resource for readers can eliminate your competition in the minds of your audience.

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The Burger King Strategy

By Lance Beaudry

Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.

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Content & Content Experience = Corona at the beach

By Lance Beaudry

What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.

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Healthline.com’s Insane SEO + Content Strategy by the Numbers

By Lance Beaudry

Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!

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