seo analogy
Blind Spots with No Volume Keywords
Think about all of the searches that have yet to be searched. You need to assume your business has a blind spot, and how to address it.
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Awareness Test and Inattention Blindness
Stop making assumptions about your audience. Avoid ‘moonwalking bear’ situations by repeatedly doing the three actions discussed in this article.
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Low Search Volume Keywords Have Value
Shift your focus away from short-tail keywords. Why? Because you are missing out on the value long-tail keywords can bring to your SEO strategy.
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Validating Your Expertise
Learn how you can enhance relevance, coverage, and credibility for a visible and trusted authority. I will go through the key factors search engines look for to validate expertise.
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The Short-Tail Mirage
Follow along as I teach you about the complexities of targeting high-volume keywords, and how to assess intentions and tackle ambiguity for successful rankings.
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Write Drunk. Edit Sober.
At Avalanche we live by ‘publish over perfection’. Similar to Ernest Hemingway’s ‘write drunk, edit sober’ strategy. I will teach you about how to gain search engine visibility with consistent content.
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Be Honest With Yourself About Keywords
Assess your keyword worthiness objectively. Learn how to search your site on Google. Analyze and optimize your content for search engines.
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Mona Lisa
Why is the Mona Lisa so famous that people line up to view it? Well, it has an interesting story. Here’s a lesson in branding that we can learn from it.
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Publish Over Perfection
Take more shots with your website content this year. Publish new content, even if it’s not perfect. You never know when you might make the shot!
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The Next Play
As marketers, we know that things don’t always go according to plan. That doesn’t mean that you shouldn’t have a plan at all though!
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Knowledge vs Wisdom in SEO
Here’s the hard truth: no automated software can do SEO for your website. The beauty of the craft is applied knowledge and experience!
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Gain New Online Real Estate & Turn it into Revenue
You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!
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“Doing SEO”
Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?
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SEO vs PPC: Taste the Difference
We love a good SEO analogy! Here are some food-related analogies to help explain the difference between SEO and PPC!
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Good Content Makes Your Competition Irrelevant
Here’s how optimizing your content to be a valuable resource for readers can eliminate your competition in the minds of your audience.
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The Burger King Strategy
Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.
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Content & Content Experience = Corona at the beach
What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.
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Healthline.com’s Insane SEO + Content Strategy by the Numbers
Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!
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And the Emmy goes to…
This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.
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Go for the Gusto and Build a Brand Moat
Here we will share a three-step process for getting started on building an encyclopedia of information for your ideal customer.
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Bank Accounts for Babies
Here’s how launching your website with even just a little bit of helpful content can get you on track to developing a very valuable, high-ranking site.
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WhisKeyword Sour + 17 other SEO Cocktails for You
Here’s how a casual Friday conversation at work turned into our summer series: SEO Cocktails. Searched, not stirred.
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Show Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
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Nerd Alert: Super Bowl SEO
If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!
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Relevancy, Trust, & Wasps
How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.
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Fishing for Business [VIDEO]
In this post’s video, we’ll teach you how to use Google’s search results pages to attract and hook some really big fish for your website!
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The Best SEO/PPC Analogy + An SEO Quick Start Guide
SEO is like a garden. It can replace having to go to the grocery store when you’re hungry, but it takes time to get there. Plant your garden now to set yourself up for the future.
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Why Low-Volume Keywords are Crucial to Your SEO Strategy
SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.
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Content Strategy vs Content Marketing: A Pie Analogy
Learn the difference between content strategy and content marketing in this delicious example about pie pans and pie.
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May The Force Be With Your SEO
On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)
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The Anatomy of Page that Ranks
What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)
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