The Next Play

By Lance Beaudry

As marketers, we know that things don’t always go according to plan. That doesn’t mean that you shouldn’t have a plan at all though!

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Knowledge vs Wisdom in SEO

By Lance Beaudry

Here’s the hard truth: no automated software can do SEO for your website. The beauty of the craft is applied knowledge and experience!

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Gain New Online Real Estate & Turn it into Revenue

By Lance Beaudry

You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!

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“Doing SEO”

By Lance Beaudry

Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?

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SEO vs PPC: Taste the Difference

By Deanna Grogan

We love a good SEO analogy! Here are some food-related analogies to help explain the difference between SEO and PPC!

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Good Content Makes Your Competition Irrelevant

By Lance Beaudry

Here’s how optimizing your content to be a valuable resource for readers can eliminate your competition in the minds of your audience.

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The Burger King Strategy

By Lance Beaudry

Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.

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Content & Content Experience = Corona at the beach

By Lance Beaudry

What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.

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Healthline.com’s Insane SEO + Content Strategy by the Numbers

By Lance Beaudry

Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!

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And the Emmy goes to…

By Deanna Grogan

This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.

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