Today I’m going to show you why you need a search engine real estate expert to help you gain valuable business outcomes online.
The photo below is a representation of your website before working with someone who knows how to identify valuable search engine real estate that your website can own:
And this is a representation of your website after working with someone who knows how to identify valuable search engine real estate opportunities.
Many of the pages of your website have the potential to rank for a group of valuable keywords in search results.
Think of the search engine results page as real estate.
That real estate could lead new customers to discover your business.
But you won’t get that real estate without the right pages on your website.
Why You Need a Search Engine Real Estate Expert
You don’t buy a home without a real estate agent and I’m here to tell you that you shouldn’t try investing in SEO without a search engine real estate expert.
The most common problems we see when working with client websites are:
- Missing content.
- Thin content.
- Poor content organization/experience.
And that’s often because an SEO expert hasn’t explored and effectively communicated the potential real estate that the website could be gaining to key stakeholders.
A search engine optimization expert can identify and organize valuable keywords based on current search engine results and map those opportunities to your current or future pages of your site.
My encouragement to you: go explore online real estate. There are opportunities that could change the trajectory of your business in just a few months.