Today I’m talking about what “doing SEO” is by telling you what it isn’t.
- “We’ve got good Yoast scores.”
- “We’ve filled out all the SEO fields in Wix.”
- “We added keywords to our titles.”
- “We post blogs regularly.”
I’ve heard a lot of statements like this over the years. These statements often are followed by a question I ask like, “have you done SEO before?”
In an effort to simplify SEO, a lot of people refer to many tasks like these as “doing SEO.”
The problem is that a lot of people believe that completing these tasks will get them more traffic, rankings, and ideal outcomes.
I’m here today to tell you that they definitely will not.
Filling in fields provided in a content management system and calling it SEO is on par with screwing in a lightbulb and calling yourself an electrician.
You worked near electricity, but that doesn’t mean you can wire a house for lighting.
You need a professional to set up an environment where you can effectively complete SEO tasks that actually move your site towards more traffic and rankings that lead to ideal business outcomes.
Hire a Professional First
You wouldn’t hire someone who only knows how to screw in a lightbulb to wire your house for electricity, so why hire someone to “do SEO” that can’t tell you:
- What to create or change on your site and why.
- What kind of outcomes you can expect over time and why.
- What’s working for your competitors and why.
- What to focus on first and why.
Ask these questions of the person or team doing your SEO. If they can’t effectively communicate this information, you’ve got a problem.