The Avalanche Creative Blog
Sharing what we learn as we continue to learn.
Search Engine Optimization Articles
Does More Traffic Equal More Leads for Landscapers?
Four landscaping websites brought in nearly 30% more traffic in 2026. They also recorded 382 more contact actions (form fills, emails, or phone calls) than the year before. Sounds like a good year, right? Look at the conversion rates, though, and you’d get a different impression. The percentage of visitors taking a tracked contact action…
Local SEO for Landscapers: Own Your Service Area
At Avalanche Creative, we specialize in local SEO for landscapers. One of our landscaping clients grew conversions 243% year over year from organic search and Google Business Profile alone. Another doubled its leads after we rebuilt its site around its service areas. It takes an optimized Google Business Profile, service area pages that rank on…
13 Best Companies for Landscaping SEO Services
The right SEO agency changes how a landscaping company grows. Instead of waiting on referrals or paying for every lead through ads, the website brings in quote requests from every town on the route, month after month, and keeps doing it after the retainer stops. Finding that agency is the hard part. Most of them…
Avalanche Sponsors Grace’s Table Gala
Avalanche Creative joined Grace’s Table as a Friend of Hope sponsor for the 2026 Illuminate Hope Gala on October 7. Sales & Marketing Lead Keelie Owczarzak and Avalanche co-owner Rayanne Beaudry represented the Avalanche team at the event, which raised more than $137,000 for the organization. A Night at the Art Museum The gala took…
Show Them the Money
Homeowners search for prices before they call, and four Avalanche clients show what happens when a landscaper answers: one client’s visitors who saw its pricing page converted at a 46% higher rate, and another’s cost guides pulled 2,430 Google clicks in a year. Pricing pages persuade, cost guides rank, and posting pricing won’t tank your lead volume.
Our Impact Just Picked Up Speed
For our first Avalanche Impact Day, the team cleaned up Riverside Park with Friends of GR Parks and volunteered across the country.
Volunteering at Kids’ Food Basket – ’26 Retreat
See how the Avalanche Creative team gave back at Kids’ Food Basket, packing burritos for families across West Michigan during our retreat.
Saving the Galaxy at our ‘26 Company Retreat
See how the Avalanche Creative team spent our 2026 company retreat in Holland, MI: a Star Wars themed week of strategy.
Stop Publishing Content That Nobody Finds
Content templates help plan the work before a word gets written. Learn why you should use them and how to set them up.
How To Show Up in Gemini (And Win More Local Jobs)
Show up in Gemini when homeowners search for landscaping services. Build the right signals on Google and your website to win more qualified local jobs.
How to Run Google Ads for Landscapers: A Complete Guide
Learn how to set up Google Ads for landscapers, attract qualified leads, and win more local jobs with this step-by-step guide.
What’s the Best CMS for Landscaping Businesses?
Compare the best website platforms for landscapers. Learn the pros and cons of Wix, Squarespace, and WordPress, and why WordPress is best for long-term SEO.