🏔️ Doing vs Tracking Marketing

Hi friend,

Lance from Avalanche here. Today I’m talking about doing marketing vs tracking marketing.

Time spent tracking marketing doesn’t deliver the results that doing marketing does.

Don’t get me wrong – you can’t improve what you don’t measure, and I LOVE MEASURING MARKETING. 

In fact, check out these charts from my new Looker Studio dashboards below…

Your data in these charts will tell me if SEO is working and how you can improve it.

Side note: reply “measure” to this email and I’ll send you a copy of this dashboard.

However, no report can answer every marketing measurement question you can conceive of.

But it can tell stories of success (or failure).

And because no report will tell you all the stories and all the details, you should not allow yourself or your team to get stuck in the perpetual cycle of investing resources into tracking marketing to determine if you should continue marketing.

Use the data to tell the stories that you can identify, then get back to work on the marketing efforts that created those stories.

Measure and investigate regularly.