🏔️ Deep Cleaning Your Technical SEO

Hi friend,

Sandra here. Since spring is closer than you think, let’s talk about deep-cleaning your technical SEO so you can get the results you’re looking for.

Technical SEO Maintenance: The Basics

• Increase load speed: When was the last time you were willing to wait five minutes for a website to finish loading because its content was THAT compelling? Yeah, I didn’t think so.
• Reduce the size of your images and videos: Sure, that hero video you took with a happy client took hours to finish, but it’s probably contributing to your load speed. Make it easier for the average internet connection to digest.
• Get rid of duplicate content: Google is smarter than you think. Make each page different enough that it can tell you haven’t copied every page for all the places you serve word-for-word.
• Make your content useful and substantial: While you don’t need to rewrite Tolstoy’s War and Peace, you should have more than just a few hundred words of fluff, AI-flavored content about how you accelerate the best solutions in your industry. Give people the answers they need.
• Eliminate 404s: Your users don’t like these and search engines may as well despise them because they’re a dead end. Set up permanent and relevant redirects for any old, archived, or otherwise deleted pages you may have removed in the past.

Why Your Website Needs Spring Cleaning

The technical requirements for SEO are subject to just as much change as their content-based counterparts.

Always monitor your technical SEO health on a regular schedule. Or, you can work with experts like those of us at Avalanche and we’ll fix them for you.